News Releases

Widebody DUB Edition Sienna and Yaris Debut at SEMA

Widebody DUB Edition Sienna and Yaris Debut at SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — DUB Magazine’s latest creations, the DUB Edition Sienna and DUB Edition Yaris, will be on display this year at Toyota’s 2014 Specialty Equipment Market Association (SEMA) booth highlighting the versatility of Toyota’s vehicles. ... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

October 27, 2014

2015 Toyota Yaris Product Information - Spanish

2015 Toyota Yaris Product Information - Spanish

September 16, 2014

Redesigned 2015 Toyota Yaris:  Sharper for the Eyes, Smoother for the Body

Redesigned 2015 Toyota Yaris: Sharper for the Eyes, Smoother for the Body

September 16, 2014
A bold new look with a distinct European flavor. A new, quieter interior, crafted from improved materials.  And a new attitude. The redesigned 2015 Toyota Yaris checks all the boxes for small-car shoppers. And then it adds and checks two more boxes for fun and value. In 3-door or 5-door liftback models, the 2015 Yaris makes every day driving less every day.... more

2015 Toyota Yaris Walkaround

2015 Toyota Yaris Walkaround

September 16, 2014

2015 Toyota Yaris Product Information

2015 Toyota Yaris Product Information

September 16, 2014

Redesigned 2015 Toyota Yaris Sub-Compact: Sharper Styling, More Comfort and Value Priced

Redesigned 2015 Toyota Yaris Sub-Compact: Sharper Styling, More Comfort and Value Priced

July 23, 2014
TORRANCE, Calif., (July 23, 2014) – A bold new look with a distinct European flavor.  A new, quieter interior crafted from improved materials. And a new attitude. The redesigned 2015 Toyota Yaris checks all of the boxes for small-car shoppers. And then it adds and checks two more boxes for fun and value. In 3-door or 5-door liftback models, the 2015 Yaris makes every day driving less every day. ... more

Toyota Announces Safety Recall of Certain Vehicles for Spiral Cable Assembly

Toyota Announces Safety Recall of Certain Vehicles for Spiral Cable Assembly

April 09, 2014
TORRANCE, Calif., April 9, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will conduct a voluntary safety recall involving approximately 1.3 million vehicles, including certain Model Year 2009-2010 Corolla, 2009-2010 Matrix, 2008-2010 Highlander, 2009-2010 Tacoma, 2006-2008 RAV4 and 2006-2010 Yaris vehicles.  ... more

Toyota Announces Recall of Certain Yaris and Scion xD Vehicles

Toyota Announces Recall of Certain Yaris and Scion xD Vehicles

April 09, 2014
TORRANCE, Calif., April 9, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will conduct a safety recall involving approximately 472,500 vehicles consisting of certain Model Year 2006-2010 Yaris Hatchback vehicles (approximately 158,000); certain Model Year 2007-2010 Yaris Sedan vehicles (approximately 250,500); and certain Model Year 2008-2010 Scion xD vehicles (approximately 64,000).    ... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

2014 Toyota Yaris Delivers the Best in Liftback Versatility

2014 Toyota Yaris Delivers the Best in Liftback Versatility

February 04, 2014
TORRANCE, Calif., (Feb. 4, 2014) -- The Toyota Yaris, the brand’s fun, efficient compact model, offers the only choice of three-door or five-door liftback models in the segment. Both combine sporty styling with high value from a long roster of standard equipment and safety features, including nine airbags.... more

Pricing Announced for 2014 Yaris

June 18, 2013
TORRANCE, Calif., June 18, 2013 -- Toyota Motor Sales announced pricing and product enhancements for the 2014 Yaris Liftback which went into production on June 3, of 2013. Daytime Running Lights (DRL's) will be standard on all MY14 Yaris models.... more

Toyota Yaris Offered in Two Liftback Models For 2013

November 16, 2012
TORRANCE, Calif., Nov. 16, 2012 - The fun, efficient Toyota Yaris, which was all-new for the 2012 model year, continues into 2013 in three-door or five-door liftback models. Sporty styling, outstanding safety features and high fuel economy ratings make the 2012 Yaris a compelling choice in its segment. New for 2013, all model grades come with the Tech Audio Package as standard.... more

2013 Toyota Yaris Product Information

November 16, 2012

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Pricing Announced For 2013 Yaris Subcompact

September 18, 2012
TORRANCE, Calif., (Sept. 18, 2012) – Toyota Motor Sales announces a pricing increase on the 2013 Yaris subcompact that went into production on Sept. 3.
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Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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All-New 2012 Yaris: A Great Blend of Performance, Convenience, MPG and Safety

May 14, 2012
Torrance, Calif., May 14, 2012 -- With sales up 140 percent in April and 70 percent for the year, the 2012 subcompact Toyota Yaris proves to be an outstanding choice for performance, comfort, fuel efficiency and safety.... more

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
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Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011
December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
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Toyota Enhances 2011 Los Angeles Auto Show Consumer Experience On-Site, Online and On-the-Go

November 18, 2011
TORRANCE, Calif. (Nov. 18, 2011) – Toyota Motor Sales, U.S.A., Inc. is providing visitors to the 2011 Los Angeles Auto Show social and mobile activities that allow them to experience the show in new and unique ways while engaging with the brand at and around the Los Angeles Convention Center.
... more

2011 SEMA Show: Toyota Yaris B-Spec Club Racer

2011 SEMA Show: Toyota Yaris B-Spec Club Racer

October 27, 2011
The 2011 SEMA Show will feature the debut of the Toyota Yaris B-Spec Club Racer at a press conference in the Toyota exhibit in Nov. 1 at 10 a.m. Pacific Time.
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All-New Yaris Sized Right for Fun and Function

August 17, 2011
LOS ANGELES, August 17, 2011 – With the right size for drivers who need an agile and functional vehicle, the all-new 2012 Toyota Yaris Liftback arrives this fall with sporty styling, outstanding safety features and improved fuel economy.
... more

2012 Toyota Yaris Preliminary Product Information

August 17, 2011

Toyota Announces 2012 Prices for Yaris, Sequoia, Tundra and Sienna

August 08, 2011
TORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van. 
... more

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