News Releases

Toyota Takes 10 Vincentric 'Best Value in America' Awards Including Best Overall Passenger Car

March 01, 2011
Toyota led all manufacturers with 10 winners in the 7th annual Vincentric’s Best Value in America awards for the 2011 model year.  Toyota’s award total was twice as many as the runner-up brand and represented nearly one-quarter of all awards selected.
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Toyota, Lexus, Scion Earn 8 ‘Top Safety Pick’ Awards

December 22, 2010
Dec. 22, 2010 -- The Insurance Institute for Highway Safety (IIHS) today announced that eight Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

September 23, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV, along with a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback, Venza mid-size crossover, and FJ Cruiser mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24. The 2011 Venza will arrive at dealers in early October, followed by the Prius and FJ Cruiser in late November.... more

2011 Toyota Venza Product Information

September 09, 2010

Toyota Venza Uniquely Melds SUV With Sport Sedan

Toyota Venza Uniquely Melds SUV With Sport Sedan

September 09, 2010
The 2011 Toyota Venza redefines versatility by uniquely blending the styling and comfort of a passenger car with the flexibility of a sport utility vehicle (SUV). The Venza is offered with four-cylinder and V6 powertrains and available all-wheel drive.... more

2010 Toyota Highlander and Venza Earn Insurance Institute for Highway Safety 'Top Safety Pick'

June 02, 2010
The Insurance Institute for Highway Safety (IIHS) has announced that the 2010 Highlander and Venza have each earned “Top Safety Pick” status.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota Extends Brake Override System to Provide an Additional Measure of Customer Confidence

February 22, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Amends Recall on Potential Floor Mat Interference with Accelerator Pedal

January 27, 2010
On Wednesday, January 27, 2010, Toyota sent a letter to the National Highway Traffic Safety Administration amending Toyota’s Defect Information Report of October 5, 2009 regarding the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota has decided to include certain other models in the campaign. This action is separate from the recall of select Toyota vehicles for sticking accelerator pedals.... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota/Billabong Ultimate Venza Concept

Toyota/Billabong Ultimate Venza Concept

November 02, 2009
The Toyota/Billabong Ultimate Venza makes its debut at the 2009 SEMA Show. Toyota Motor Sales, USA, Inc. teamed with Billabong and Street Image to create the perfect active sports vehicle that you could take to the beach, lake, mountains, skate park or anywhere in between and have a blast. The Ultimate Venza will be used to support top extreme athletes at future competitions.... more

2010 Toyota Technology

September 28, 2009

2010 Toyota Venza Product Information

September 28, 2009
2010 Toyota Venza Product Information... more

2010 Venza: A New Type of Passenger Car

September 28, 2009
The Toyota Venza, introduced for 2009, is a versatile five-passenger vehicle that couples the styling and comfort of a passenger car with the flexibility of a sport utility vehicle (SUV), to give customers a stylish alternative to the traditional sedan. New for 2010, the Venza adds standard iPod® connectivity, a USB port for connecting an auxiliary music source, and Bluetooth® wireless technology on all audio systems.... more

2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma

September 25, 2009
2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma... more

Toyota Announces Prices on Five 2010 Models Including All-New 4Runner

September 25, 2009
Toyota Motor Sales (TMS), USA, Inc., announced new manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 4Runner sport utility vehicle (SUV), 2010 Land Cruiser full-size SUV and Venza sedan. MSRP adjustments were also announced for the 2010 Prius hybrid and Tacoma pickup truck.... more

Consumer Reports Alert

May 07, 2009
Consumer Reports magazine has informed us of an error in their June Issue, which includes a road test of the Toyota Venza. In the story, the magazine incorrectly lists Venza’s all-wheel-drive system as a “low.” Consumer Reports says this “…was clearly uncalled for” and will run a correction in the July issue. The on-line version of the story has been corrected.... more

Toyota Begins Venza Production in Kentucky

Toyota Begins Venza Production in Kentucky

November 10, 2008
Team members from Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) along with company officials and community leaders celebrated the official launch of the Venza, Toyota’s new, versatile five-passenger vehicle.... more

2009 Venza Product Information

November 03, 2008

Toyota Announces Prices for 2009 Venza

November 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2009 Toyota Venza. MSRPs will range from $25,975 for the four-cylinder with front-wheel-drive (FWD) model to $29,250 for the V6 with all-wheel-drive (AWD).... more

Toyota Taps Canine Connection: New Venza Launch Kicks Off Offering of Pet Products

Toyota Taps Canine Connection: New Venza Launch Kicks Off Offering of Pet Products

November 03, 2008
Toyota's new Venza seems to be barking up the right tree with a line of canine-friendly offerings through Toyota Associated Pet Products.... more

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