News Releases

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

Future of Mobility on Display in Toyota Exhibit at 2016 North American International Auto Show

January 07, 2016
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.... more

2015 - 2016 Toyota Full-Line and Scion Pricing

2015 - 2016 Toyota Full-Line and Scion Pricing

December 04, 2015

Toyota Is Tops for Hispanic Consumers

Toyota Is Tops for Hispanic Consumers

November 20, 2015
Los Angeles (Nov. 20, 2015) – Highlighting a commitment to innovation, superior design and appeal to Hispanic families, the Hispanic Motor Press Awards® has named the 2016 Toyota Mirai and 2016 Toyota Tacoma among its Best Cars of 2016. The Mirai hydrogen fuel cell vehicle was honored with the Innovation Award, while the Tacoma mid-size pickup was selected best Pickup L-Duty truck.... more

Toyota Reimagines Marty Mcfly's Dream Truck With 2016 Tacoma

Toyota Reimagines Marty Mcfly's Dream Truck With 2016 Tacoma

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—Here’s a Toyota truck made for movie fans. Using the all-new 2016 Toyota Tacoma that went on sale in September, Toyota re-created the famous 4X4 from the Back to the Future franchise to delight the fans at the SEMA Show in Las Vegas.... more

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

Toyota Reimagines Marty McFly's Dream Truck with 2016 Tacoma

October 21, 2015
TORRANCE, Calif. (Oct. 21, 2015) – Toyota is celebrating October 21, 2015 – the futuristic date first introduced in Back to the Future Part II – with a re-creation of Marty McFly’s dream truck. Using the all-new 2016 Toyota Tacoma that went on sale in September, fans in Los Angeles, New York and Dallas can see the truck in major tourist destinations for today only.... more

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association

October 13, 2015
SAN ANTONIO (Oct. 13, 2015) – The 2016 Toyota Tacoma rocked its all-new powertrain, enhanced suspension tuning and off-road technology, earning it Mid-size Pickup Truck of Texas at the Texas Auto Writers Association’s (TAWA) annual Texas Truck Rodeo event.      ... more

Toyota Recalls Certain Tacoma Pickup Trucks

Toyota Recalls Certain Tacoma Pickup Trucks

October 13, 2015
TORRANCE, Calif., October 13, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 310 Model Year 2016 Tacoma Pickup Trucks. ... more

Toyota Gets Down and Dirty in Action-Packed Marketing Campaign for the All-New 2016 Tacoma

Toyota Gets Down and Dirty in Action-Packed Marketing Campaign for the All-New 2016 Tacoma

October 05, 2015
TORRANCE, Calif., Oct. 5, 2015 – If your heart doesn’t beat a little faster after watching the all-new Toyota Tacoma broadcast spots, you might want to check your pulse.... more

2016 Toyota Tacoma Product Information

2016 Toyota Tacoma Product Information

August 17, 2015

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

August 17, 2015
The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever. ... more

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

Toyota Captures Top Non-Luxury Brand Award in Edmunds.com 'Best Retained Value Awards'

June 18, 2015
TORRANCE, Calif., (June 18, 2015) - Toyota was named the top non-luxury brand in the fifth annual Edmunds.com’s Best Retained Value® Awards.  The awards “recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value® (TMV®) price when sold new.”... more

Toyota Recalls Certain Model Year 2015 Yaris and Tacoma Vehicles

Toyota Recalls Certain Model Year 2015 Yaris and Tacoma Vehicles

February 17, 2015
TORRANCE, Calif., Feb. 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks.... more

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

Toyota Exhibit at 2015 Chicago Auto Show to Showcase All-New 2016 Tacoma and Eye-Popping Specialty Vehicles

January 30, 2015
CHICAGO (Jan. 30, 2015) – The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota’s presentation at McCormick Place is designed for consumer engagement and interaction. It features a broad range of new and historic vehicle displays, future concepts, simulators and fun, playful one-of-a-kind rides that show consumers the broad scope of the world’s most progressive full-line automotive manufacturer.... more

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again

January 23, 2015
TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value. 

Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.... more

2015 NAIAS - 2016 Toyota Tacoma Debut

2015 NAIAS - 2016 Toyota Tacoma Debut

January 12, 2015
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division introduces the all-new Toyota Tacoma at the North American International Auto Show in Detroit, Michigan, Monday, Jan. 12, 2015.
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Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

Dominate Dirt…or Rocks…or Pavement in the All-New 2016 Toyota Tacoma

January 12, 2015
DETROIT, Jan. 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.  Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running is Lord of the Rigs for dirt stomping adventurers.  With a legacy of off-road victories and over seven million units sold since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma. ... more

2016 Tacoma: The Beast Is Revealed.

2016 Tacoma: The Beast Is Revealed.

January 08, 2015
Toyota Tacoma takes to the stage at the 2015 North American International Auto Show in Detroit at 12:50 p.m. ET, Jan. 12. Watch at https://new.livestream.com/Toyota/Detroit2015. For more information, check out www.toyota.com/upcoming-vehicles/tacoma.... more

See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. ... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

Toyota Captures Seven ALG Residual Value Awards Including Top Mainstream Brand

Toyota Captures Seven ALG Residual Value Awards Including Top Mainstream Brand

November 17, 2014
TORRANCE, Calif., Nov. 17, 2014 - - They say it’s lonely at the top.  For Toyota, it’s never lonely when you are joined by a large group of family members.  Toyota once again dominated the annual ALG Residual Value Awards with six models capturing the top spot in their respective segments and a seventh award going to Toyota as the top Mainstream Brand.  The Residual Value Awards from ALG represent the industry benchmark for residual values and depreciation data. 
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Toyota Compact Truck/ Tacoma 4x2 Chronology

November 11, 2014
The chronology of Toyota's Compact Truck/ Tacoma 4x2 ... more

Toyota Light Truck and SUV Chronology

November 11, 2014

Toyota Compact Truck/ Tacoma 4x4 Chronology

November 11, 2014

Toyota Unveils Baja 1000 Chase Trucks at SEMA

Toyota Unveils Baja 1000 Chase Trucks at SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The 2015 Tundra TRD Pro Desert Race Truck will not be alone when it heads down to Ensenada, Mexico to compete in the 47th Tecate SCORE Baja 1000. Three specially prepared chase trucks built by renowned off-road fabricator N-Fab will support the Tundra race truck in attacking the notoriously difficult desert race. The Baja 1000 is known for its penchant for breaking down both man and machine, making support vehicles all the more crucial for survival let alone victory.... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

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