News Releases

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

2017 Toyota 86 is the Affordable, Fun-damental Sports Car

September 12, 2016
It was hailed as nothing less than the return of the fundamental, affordable rear-drive sports car when it arrived a few years back, and now for 2017 it’s got a new name, a new look and higher performance: the Scion FR-S adopts the Toyota 86 identity used in other global markets, as Scion and its models transition back to the Toyota brand.... more

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

September 08, 2016
With more than four dozen possible configurations and a towing capacity of up to 10,500 pounds, the 2017 Toyota Tundra doesn’t do anything in a small way. Such is the case for this full-size pickup truck assembled exclusively in San Antonio, Texas. For 2017, the Texas-bred Tundra’s color palette includes Barcelona Red Metallic, Super White, Black, Inferno, and Quicksand. The Limited grade adds two new standard amenities: a 4-way power passenger seat to compliment the 10-way power driver’s seat.... more

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

August 2016 Sales Chart

August 2016 Sales Chart

September 01, 2016

Toyota Motor Sales Reports August 2016 Sales

Toyota Motor Sales Reports August 2016 Sales

September 01, 2016
TORRANCE, Calif. (September 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2016 sales of 213,125 units, a decrease of 5 percent from August 2015 on a volume basis. With the same amount of selling days in August 2016 compared to August 2015, sales were down 5 percent on a daily selling rate (DSR) basis.  ... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

Rally RAV4 Heads to Minnesota for Ojibwe Forests Rally

Rally RAV4 Heads to Minnesota for Ojibwe Forests Rally

August 25, 2016
Torrance, Calif., August 24, 2016— With just two races left in the national championship, the pressure is on for Ryan Millen, Christina Fate, and their Rally RAV4 team as they head into the next round this weekend at the Ojibwe Forests Rally in Detroit Lakes, Minn. The team is pushing mentally, physically, and mechanically to regain the coveted first place points position within 2WD Class. Millen and his RAV4 trail fellow racer Cameron Steely by just five points – 96 to 101.... more

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

Toyota Announces 2017 Value Pricing for Corolla, Toyota 86 and Corolla iM Models

August 22, 2016
TORRANCE, Calif., August 22, 2016 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Corolla, 86 sports car, and Corolla iM hatchback. 
 ... more

Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function

Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function

August 17, 2016
For Corolla buyers looking to hatch up some great adventures, the iM is the perfect addition to the line-up. With its versatile hatchback, the new 2017 Corolla iM has plenty of room to handle gear for new excursions. Add in the iM’s fun-to-drive, high-style, high-content and high-MPG features, plus an outstanding price, and this new model is ready to roll out of showrooms.... more

2017 Toyota Corolla iM Product Information

2017 Toyota Corolla iM Product Information

August 17, 2016

Toyota Motor Manufacturing, Texas, Inc. (TMMTX) Fact Sheet

Toyota Motor Manufacturing, Texas, Inc. (TMMTX) Fact Sheet

August 12, 2016
A fact sheet about TMMTX.... more

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

August 11, 2016
PLANO, Texas, August 11, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is changing the remedy for approximately 337,000 Model Year 2006 - 2011 Toyota RAV4 and Model Year 2010 Lexus HS 250h vehicles involved in a 2013 recall.  Dealers will replace both rear suspension arm assemblies with new ones at no cost to customers.  In addition, an epoxy will be applied to prevent future arm adjustment during vehicle service.... more

2017 Yaris iA Product Information

2017 Yaris iA Product Information

August 11, 2016

2017 Toyota Yaris iA: Sporty Style, Strong Safety, Super Sedan

2017 Toyota Yaris iA: Sporty Style, Strong Safety, Super Sedan

August 11, 2016
The newest member of the Yaris team, the iA sports sedan, has been hailed for its sleek styling, sporty driving dynamics and standard safety systems. It’s a subcompact sedan loaded with premium features, but offered at an affordable price.... more

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

Toyota Research Institute Partners with University of Michigan to Accelerate Artificial Intelligence Research

August 10, 2016
ANN ARBOR (August 10, 2016) – Research focused on artificial intelligence, robotics and autonomous driving at the University of Michigan (U-M) will get a major boost thanks to an initial $22 million commitment from the Toyota Research Institute (TRI), announced today by TRI-CEO Gill Pratt in an address to the U-M faculty.... more

Fueling the Future

Fueling the Future

August 09, 2016
TORRANCE, CALIF. (Aug. 9, 2016) – Game-based learning. Augmented reality virtual field trips. Biometric eye-tracking to determine how students absorb and understand content.

Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
 ... more

Team Spirit Tops Podium in New National Toyota Campaign

Team Spirit Tops Podium in New National Toyota Campaign

August 05, 2016
LOS ANGELES (Aug. 5, 2016) – What do skydivers, Toyota team members and world-class athletes Summer Sanders and Amy Purdy have in common? Teamwork.... more

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

Toyota Motor Corporation (TMC) Announces First Quarter Financial Results

August 04, 2016
Toyota City, Japan, Aug. 4, 2016 -- Toyota Motor Corporation (TMC) today announces its financial results for the first quarter ended June 30, 2016.... more

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

Toyota Releases Pricing for All-New 2017 Tacoma TRD Pro

August 02, 2016
TORRANCE, Calif., August 2, 2016 -- It’s dirtier than ever and it’s coming soon!  It’s the highly anticipated return of the all-new Toyota Tacoma TRD Pro!  Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping Tacoma TRD Pro will be up for any challenge.... more

Toyota Motor Sales Reports July 2016 Sales

Toyota Motor Sales Reports July 2016 Sales

August 02, 2016
TORRANCE, Calif. (August 2, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported July 2016 sales of 214,233 units, a decrease of 1.4 percent from July 2015 on a volume basis. With the same amount of selling days in July 2016 compared to July 2015, sales were down 1.4 percent on a daily selling rate (DSR) basis. ... more

July 2016 Sales Chart

July 2016 Sales Chart

August 02, 2016

Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
 ... more

Toyota Makes Million Dollar Commitment to Youth and Family Programs at New Texas Rangers MLB Youth Academy

Toyota Makes Million Dollar Commitment to Youth and Family Programs at New Texas Rangers MLB Youth Academy

July 28, 2016
Arlington, Texas (July 28, 2016) — Kids and families in North Texas will soon have more opportunity for learning and play. The Texas Rangers and Toyota, the Official Truck Sponsor of the Texas Rangers, have announced an additional partnership that will greatly enhance the experience and programs at the new Texas Rangers MLB Youth Academy at Mercy Street Sports Complex.
 ... more

Toyota and Cincinnati Children’s Partner with Children’s Health to Launch Buckle Up for Life in North Texas

Toyota and Cincinnati Children’s Partner with Children’s Health to Launch Buckle Up for Life in North Texas

July 21, 2016
Dallas (July 21, 2016) – What if there was a way to help prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that 75 percent of car seats in the U.S. are not used correctly.[1] Additionally, 78.6% of children inspected at The Safety Source-Injury Prevention Service’s 2013 child passenger safety program at Children’s Medical Center Dallas were riding incorrectly, or worse, arrived at inspection stations unrestrained.[2]
 
To help address this, Toyota and Cincinnati Children’s have partnered with Children’s Health, the leading pediatric health care system in North Texas, to launch the national education program Buckle Up for Life in North Texas. During the six week program, trained specialists work closely with parents and caregivers to teach them about all aspects of car seats, booster seats and seat belts. The program is offered in English and Spanish and provides free seats to families in need.... more

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