News Releases

2017 Highlander with More Power, More Safety and More Model Choices Adds up to More Value Pricing

2017 Highlander with More Power, More Safety and More Model Choices Adds up to More Value Pricing

November 03, 2016
TORRANCE, Calif., (November 3, 2016) - Toyota today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Highlander and Highlander Hybrid sport utility vehicle (SUV).  For 2017, Highlander’s value is significantly enhanced thanks to an array of technologically advanced safety, performance and convenience features added as standard equipment, enhanced styling, and competitive pricing.... more

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

Toyota to Debut Stunning All-New 2018 C-HR at LA Auto Show

November 03, 2016
The compact crossover game is about to change at 12:45 p.m. PST, Thursday, November 17.
Check out the reveal at: https://livestream.com/Toyota/LA2016.  #ToyotaCHR
 ... more

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

November 02, 2016
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. ... more

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

Toyota Takes Swagger Wagon to the Max for SEMA with Extreme Sienna

Toyota Takes Swagger Wagon to the Max for SEMA with Extreme Sienna

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—If the pinnacle of luxury transportation is flying in a private jet, then Toyota’s Extreme Sienna is as close as you can get without ever leaving the ground. The upscale minivan, complete with a high-end theater system, makes its debut at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth.... more

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Broad shouldered and confident, the vaunted Toyota Land Cruiser authored the rulebook for Sport Utility Vehicles. This year, the Land Speed Cruiser will write a new chapter in the SUV’s history book.... more

The Toyota Prius G Proves Hybrids Can Handle

The Toyota Prius G Proves Hybrids Can Handle

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Performance may not be the first word you associate with the Toyota Prius . . . until now. The Toyota Prius Extreme, revealed at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth, is built to do exactly that . . . perform. ... more

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)No single nameplate in the world has sold more units globally than the Toyota Corolla, and never before has Toyota gathered every generation of the storied sedan in one location. To celebrate the 50th Anniversary, Toyota has brought together all 11 generations of the Corolla for its 2016 Specialty Equipment Market Association (SEMA) Show display.... more

Toyota Unveils XTREME Corolla at SEMA 2016

Toyota Unveils XTREME Corolla at SEMA 2016

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Globally, Toyota sells approximately 1.5 million Corollas a year, but the world has never seen anything like the one-of-a-kind XTREME Corolla unveiled during Toyota’s press conference this morning at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Toyota unveiled the Toyota Motorsport GmbH GT86 CS-Cup Series for the first time at the OEM’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

Toyota's Tacoma TRD Pro Race Truck Revealed at SEMA

November 01, 2016
TORRANCE, Calif., (November 1, 2016)In 1979, Toyota decided that off-road racing was a good way to demonstrate the durability of its trucks. Today, the newest addition to Toyota’s TRD collection, the Tacoma TRD Pro Race Truck debuts as a key showpiece at TOYOTA’s booth at the 2016 Specialty Equipment Market Association (SEMA) Show. ... more

Toyota Motor Sales Reports October 2016 Sales

Toyota Motor Sales Reports October 2016 Sales

November 01, 2016
 
TORRANCE, Calif. (November 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported October 2016 sales of 186,295 units, a decrease of 8.7 percent from October 2015 on a volume basis. With two fewer selling days in October 2016 compared to October 2015, sales were down 1.7 percent on a daily selling rate (DSR) basis.  ... more

[Updated] October 2016 Sales Chart

[Updated] October 2016 Sales Chart

November 01, 2016

Toyota to Establish Car-Sharing and Other Mobility Services Platform Announces Collaboration with U.S. Car-Sharing Company - Getaround

Toyota to Establish Car-Sharing and Other Mobility Services Platform Announces Collaboration with U.S. Car-Sharing Company - Getaround

October 31, 2016
Toyota City, Japan, October 31, 2016 -- Toyota Motor Corporation will establish a Mobility Services Platform (MSPF) to collaborate with various service providers, as well as telematics insurance.  Based on the proliferation and popularity of mobility services, like car-sharing; the MSPF will have various functions to support mobility services, and leverage the Toyota Smart Center (TSC), the Toyota Big Data Center, and financial services.... more

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

Media Alert: Toyota Extreme Builds to Wow at SEMA 2016

October 28, 2016
TORRANCE, Calif., Oct. 28, 2016 -- Toyota’s suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show will explore the past, represent the present and surprise with extreme custom builds.... more

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

October 27, 2016
Torrance, Calif., Oct. 27, 2016 -- A winner-take-all format has pros and cons, but for fans of rally, a single race national championship sure is exciting.  This weekend, at NASA Rally Sport’s Empire State Performance Rally (ESPR) in Narrowsburg, N.Y., Ryan Millen, Christina Fate and the Rally RAV4 are hoping to finish on a winning note by capturing the 2WD national championship. NASA Rally Sport requires competitors to qualify to compete, so only those that meet the criteria are eligible to take part.... more

Toyota Recalls Certain Model Year 2016 Highlander Vehicles

Toyota Recalls Certain Model Year 2016 Highlander Vehicles

October 21, 2016
PLANO, Texas, October 21, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,100 Model Year 2016 Toyota Highlander vehicles in the U.S.... more

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)

October 21, 2016

Toyota City, Japan, October 21, 2016 -- Toyota Motor Corporation will begin to sell fuel cell buses (FC buses) under the Toyota brand from early 2017. Having already undergone repeated field tests for practical use, the Bureau of Transportation of the Tokyo Metropolitan Government plans to utilize two of these FC buses (model name: Toyota FC Bus) as fixed-route buses.

Toyota plans to introduce over 100 FC buses mainly in the Tokyo area, ahead of the Tokyo 2020 Olympic and Paralympic Games. In view of this, the FC buses will be sold for the first time in Japan in early 2017, so as to help increase the level of understanding by the general public of the utilization of FC buses as a form of public transportation.

For full details, go to: http://newsroom.toyota.co.jp/en/detail/13965745/

... more

Let's Roll Places…Like on the Green Carpet

Let's Roll Places…Like on the Green Carpet

October 20, 2016
TORRANCE, Calif., Oct. 20, 2016 – Lights (LED, of course, for efficiency), camera (digital to reduce waste)…action!
 
On Saturday, October 22, Toyota and Lexus will celebrate 16 years of partnership with EMA at the 26th annual Environmental Media Awards at Warner Bros. Studios in Burbank, Calif. ... more

#iMfast: Leaving the Desk in the Dust

#iMfast: Leaving the Desk in the Dust

October 19, 2016
Houghton, Mich. (October 19, 2016) –  When it comes to developing parts and systems for tomorrow’s cars and trucks, engineers at Toyota’s North American R&D headquarters in Southeast Michigan spend a lot of time at their desks crunching data, working on CAD images and doing some of the less glamorous work that goes into making ever better cars. Some of that work, however, is far from ho-hum and far from the desk.... more

Rally RAV4 Finishes Second in National Championship in First Attempt

Rally RAV4 Finishes Second in National Championship in First Attempt

October 18, 2016
Torrance, Calif., Oct. 18, 2016 — An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos, and radical modifications.  Millen also captured top honors, winning the prestigious Rally America Rookie of the Year award.... more

RAV4 Readies For Winner-Take-All Finale at Lake Superior

RAV4 Readies For Winner-Take-All Finale at Lake Superior

October 12, 2016
Torrance, Calif., October 12, 2016— Sometimes in racing it all comes down to the final race.  It’s one of the most exciting things a racing fan can take in.  This weekend, at Lake Superior Performance Rally (LSPR) in Houghton, Mich., Ryan Millen, Christina Fate and the Rally RAV4 are hoping to add a definitive exclamation point to their Rally America season by winning the 2WD championship. The RAV4 and Millen share the lead in an exact points tie with the Ford Fiesta ST of Cameron Steely.  Each has exactly 118 points in the 2WD Class after seven rounds.  This eighth and final round’s outcome will finally break the tie, and crown a victor.... more

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