News Releases

RAV4 Prepares for Intense Battle at the Oregon Trail

RAV4 Prepares for Intense Battle at the Oregon Trail

April 18, 2017
Torrance, Calif., April 18, 2017— Rally RAV4 driver Ryan Millen looks to extend his points lead in the American Rally Association’s 2WD Class in this weekend’s high-octane Oregon Trail Rally, which promises to be among the fastest events on the calendar.... more

Toyota and VH1 Save The Music Partner On Six-Festival Activation To Benefit Music Education Programs

Toyota and VH1 Save The Music Partner On Six-Festival Activation To Benefit Music Education Programs

April 18, 2017
Torrance, Calif., April 18, 2017 – For the third consecutive year, Toyota, in partnership with VH1 Save The Music Foundation, will donate instruments and valuable resources to assist music education programs in public schools, as they’ve previously done in Chicago and New Orleans. Toyota is committed to continuing its support in 2017 to once again bring music education to deserving schools.... more

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

Toyota Presents RAV4 Hybrid to Heroic Soldier at New York Auto Show Opening Ceremony

April 17, 2017
NEW YORK, April 17, 2017 – In 2012, Sgt. Joe Mille lost his right leg to a roadside bomb during the final month of his deployment to South Kandahar, Afghanistan, where he was a rifleman and team leader for the Army. But he hasn’t let the injury keep him down. After enduring a rigorous, 15-month stint of rehab, the Sitka, Alaska, native reenlisted for another six-year term.... more

2017 Meeting of the Minds - 'Driverless Urban Mobility: The Path Towards an Autonomous Future' - Dr. James Kuffner

2017 Meeting of the Minds - 'Driverless Urban Mobility: The Path Towards an Autonomous Future' - Dr. James Kuffner

April 14, 2017
Toyota Research Institute Chief Technology Officer Dr. James Kuffner presents “Driverless Urban Mobility: The Path Towards an Autonomous Future” at 2017 Meeting of the Minds (webinar), March 28, 2017.... more

Toyota Motor Manufacturing Mississippi, Inc. (TMMMS) Fact Sheet

Toyota Motor Manufacturing Mississippi, Inc. (TMMMS) Fact Sheet

April 13, 2017
Toyota Motor Manufacturing Mississippi (TMMMS) Fact Sheet... more

Toyota Prius Prime Wins 2017 World Green Car Award

Toyota Prius Prime Wins 2017 World Green Car Award

April 12, 2017
NEW YORK, April 12, 2017—Toyota Prius Prime was declared the 2017 World Green Car today at the New York International Auto Show.... more

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites

April 12, 2017
NEW YORK (April 12, 2017) – It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)... more

Toyota Launches Rental Service for the Welwalk WW-1000 Rehabilitation Assist Robot in Japan

Toyota Launches Rental Service for the Welwalk WW-1000 Rehabilitation Assist Robot in Japan

April 12, 2017
Tokyo, Japan, April 12, 2017?Toyota Motor Corporation will launch a rental service for the Welwalk WW-1000 robot from the fall of 2017. The Welwalk WW-1000 is designed to aid in the rehabilitation of individuals with lower limb paralysis as a result of stroke and other causes.... more

Toyota announces record $1.33 billion investment in Kentucky plant

Toyota announces record $1.33 billion investment in Kentucky plant

April 10, 2017
GEORGETOWN, Ky. (April 10, 2017) – The future of automobile production is now. A $1.33 billion investment- the highest of any automaker in Kentucky and the second-largest in state history- will make Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) the first plant in North America to begin producing vehicles using Toyota New Global Architecture (TNGA). Named the “Most American Made” car by Cars.com and the number one selling car in America for the past 15 years, the Camry, from the 2018 model year, will become the first Toyota vehicle made in the U.S. to fully incorporate the new vehicle development and production technology. ... more

March 2017 Sales Chart

March 2017 Sales Chart

April 03, 2017

Toyota Motor North America Reports March 2017 Sales

Toyota Motor North America Reports March 2017 Sales

April 03, 2017
PLANO, Texas (April 3, 2017) – Toyota Motor North America (TMNA) Inc., today reported its U.S. March 2017 sales of 215,224 units, a decrease of 2.1 percent from March 2016 on a volume basis. With the same number of selling days in March 2017 compared to March 2016, sales were down 2.1 percent on a daily selling rate (DSR) basis. ... more

Toyota & Trejo’s Tacos Offer Enchiladas Con YarisiA for One Night Only

Toyota & Trejo’s Tacos Offer Enchiladas Con YarisiA for One Night Only

March 31, 2017
Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried-and-true Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.
 
For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest - a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.... more

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

Toyota Research Institute Brings Artificial Intelligence to the Hunt for New Materials

March 30, 2017
Palo Alto, Calif., March 30, 2017 — The Toyota Research Institute (TRI) will collaborate with research entities, universities and companies on materials science research, investing approximately $35 million over the next four years in research that uses artificial intelligence to help accelerate the design and discovery of advanced materials.  Initially, the program will aim to help revolutionize materials science and identify new advanced battery materials and fuel cell catalysts that can power future zero-emissions and carbon-neutral vehicles.... more

Four Wheeling. Scene Stealing.

Four Wheeling. Scene Stealing.

March 29, 2017
Toyota will premiere its FT-4X Concept at 9:10 a.m. EDT, Wednesday, April 12, during the New York International Auto Show. Reserve your seat for the reveal at https://livestream.com/Toyota/NY2017.... more

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

Toyota and NTT Agree to Collaborate on ICT Platform R&D for Connected Cars

March 27, 2017
Toyota Motor Corporation (Head Office: Toyota, Aichi Prefecture, Japan; President and Representative Director: Akio Toyoda; "Toyota") and Nippon Telegraph and Telephone Corporation (Head Office: Chiyoda-ku, Tokyo, Japan; President and CEO: Hiroo Unoura; "NTT") have agreed to collaborate on developing, verifying, and standardizing technology in the connected car field, combining the automotive vehicle-related technologies of Toyota with the information and communication technologies(ICT) of NTT Group companies.

 ... more

Advertising That’s More Than ‘Hot Air’ [Updated]

Advertising That’s More Than ‘Hot Air’ [Updated]

March 23, 2017
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
 ... more

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

March 22, 2017
TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
 ... more

Rally RAV4 Finishes Second at 100 Acre Wood

Rally RAV4 Finishes Second at 100 Acre Wood

March 21, 2017
Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.... more

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

Toyota Research Institute Delivers Silicon Valley Community a Hands-On Experience of Future Mobility

March 16, 2017
Los Altos, Calif. March 7, 2017 - What is it like to compete in a car race that isn’t about speed, but rather fuel efficiency?... more

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

March 16, 2017
Torrance, Calif., March 16, 2017 — Well-rested and heading into the next race of 2017, the Toyota Rally RAV4 piloted by Ryan Millen is prepared for a second stop in as many years at the 100 Acre Wood rally, held in Salem, Steelville, and Potosi, Missouri this Friday and Saturday, March 17 and 18.... more

Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition

Toyota Injects Style and Technology in 2017 Toyota 860 Special Edition

March 13, 2017
Torrance, Calif., March 13, 2017 – The 2017 Toyota 86 will turn more heads than ever with the new 860 Special Edition that adds stand-out styling, premium features and performance technology.

 ... more

2018 Toyota C-HR Product Information

2018 Toyota C-HR Product Information

March 08, 2017

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

March 08, 2017
Torrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.... more

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

First Autonomous Test Vehicle Developed Entirely by Toyota Research Institute Displayed at Prius Challenge Event at Sonoma Raceway

March 03, 2017
Palo Alto, Calif., March 3, 2017 – The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.... more

February 2017 Sales Chart

February 2017 Sales Chart

March 01, 2017

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