News Releases

Rally RAV4 Clinches First Season Title at NEFR

Rally RAV4 Clinches First Season Title at NEFR

July 24, 2017
Plano, Texas, July 24, 2017— Ryan Millen and the Rally RAV4 officially are the 2017 American Rally Association’s 2WD class champions after winning the New England Forest Rally (NEFR).... more

Toyota’s Rally RAV4 clinches championship along with NHRA Mile-High triumph over weekend

Toyota’s Rally RAV4 clinches championship along with NHRA Mile-High triumph over weekend

July 24, 2017
Toyota drivers clinched the American Rally Association’s 2WD driver’s championship over the weekend, while Antron Brown claimed Toyota’s third NHRA triumph of the season. Camry driver Matt Kenseth had the top-finishing Toyota with a fifth-place result in Sunday’s Monster Energy NASCAR Cup Series (MENCS) race at Indianapolis Motor Speedway, which was won by Kasey Kahne.... more

Toyota Set to Clinch Title at New England Forest Rally

Toyota Set to Clinch Title at New England Forest Rally

July 18, 2017
Plano, Texas., July 18, 2017—In a wide array of conditions, Ryan Millen and Rally RAV4 fought off the best efforts of each and every opponent while winning the first four events of the American Rally Association (ARA) six-race 2017 season.... more

2017 - 2018 Toyota Full-Line Pricing

2017 - 2018 Toyota Full-Line Pricing

July 13, 2017

Toyota Heads to STPR with Championship in Sight

Toyota Heads to STPR with Championship in Sight

May 31, 2017
Plano, Texas, May 31, 2017— The Rally RAV4 and Ryan Millen combination swept the first half of the season in the American Rally Association’s 2WD class.... more

Toyota Takes Commanding Championship Lead After Olympus Win

Toyota Takes Commanding Championship Lead After Olympus Win

May 18, 2017
Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.... more

Toyota RAV4 Looks to Continue Hot Start at Olympus

Toyota RAV4 Looks to Continue Hot Start at Olympus

May 09, 2017
Torrance, Calif., May 9, 2017— Ryan Millen and the 2017 Rally RAV4 head to the Olympus Rally with plenty of momentum, thanks to back-to-back 2WD Class wins to start the American Rally Association’s six race season. Millen can put his championship rivals under extreme pressure by making it three-for-three on the year at Olympus, an event Millen’s father, Rod, won four times in five years in the early 1980s.  Ryan is looking to repeat, having won Olympus last year as well.... more

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

May 08, 2017
TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. ... more

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

April 26, 2017
Torrance, Calif., (April 26, 2017) — Ryan Millen and his Toyota RAV4 SE repeated last year’s 2WD Class victory at the Oregon Trail Rally in Portland, Oregon this past weekend, winning by nearly a minute. The victory was the result of a nearly perfect execution of an aggressive, multi-faceted, and detail-oriented plan of attack for what the team expected to be the most challenging event of the season.... more

RAV4 Prepares for Intense Battle at the Oregon Trail

RAV4 Prepares for Intense Battle at the Oregon Trail

April 18, 2017
Torrance, Calif., April 18, 2017— Rally RAV4 driver Ryan Millen looks to extend his points lead in the American Rally Association’s 2WD Class in this weekend’s high-octane Oregon Trail Rally, which promises to be among the fastest events on the calendar.... more

Rally RAV4 Finishes Second at 100 Acre Wood

Rally RAV4 Finishes Second at 100 Acre Wood

March 21, 2017
Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.... more

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

March 16, 2017
Torrance, Calif., March 16, 2017 — Well-rested and heading into the next race of 2017, the Toyota Rally RAV4 piloted by Ryan Millen is prepared for a second stop in as many years at the 100 Acre Wood rally, held in Salem, Steelville, and Potosi, Missouri this Friday and Saturday, March 17 and 18.... more

2017 Chicago Auto Show - Bill Fay

2017 Chicago Auto Show - Bill Fay

February 09, 2017
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

 ... more

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

February 09, 2017
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   ... more

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

February 07, 2017
Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.... more

Toyota and Rally RAV4 Poised for New Challenges in 2017

Toyota and Rally RAV4 Poised for New Challenges in 2017

January 27, 2017
Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. ... more

2017 RAV4 Product Information

2017 RAV4 Product Information

November 07, 2016

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

November 07, 2016
With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. In 1996, the RAV4 – an acronym for Recreational Active Vehicle with 4WD – was positioned as Toyota’s “new-concept sport utility vehicle” that blended conventional passenger car elements with the features of a light, off-road vehicle. For 2017, the onetime “new-concept” builds upon this two-decades-old avant-garde foundation and offers a bevy of standard-issue safety technology with its Toyota Safety Sense P active safety package.... more

Rally RAV4 Wins National Championship

Rally RAV4 Wins National Championship

November 03, 2016
Torrance, Calif., (November 3, 2016) — We are all moved by a great story about overcoming adversity.  After a bittersweet DNF at Lake Superior, the team bounced back in triumphant fashion over the weekend at the Empire State Performance Rally (ESPR). Ryan Millen, Christina Fate and their virtually bulletproof Rally RAV4 won the 2WD Class National Championship in NASA Rally Sport’s winner-take-all event.  National Championships are always something to be incredibly proud of, but to put an even finer point on the accomplishment Millen and the RAV4 finished second overall.  With that, they bested every single car in the competition, save one, regardless of class, drive wheels, power level or really anything else.... more

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

Team Millen and Rally RAV4 to Compete in NASA Rally Sport National Championship

October 27, 2016
Torrance, Calif., Oct. 27, 2016 -- A winner-take-all format has pros and cons, but for fans of rally, a single race national championship sure is exciting.  This weekend, at NASA Rally Sport’s Empire State Performance Rally (ESPR) in Narrowsburg, N.Y., Ryan Millen, Christina Fate and the Rally RAV4 are hoping to finish on a winning note by capturing the 2WD national championship. NASA Rally Sport requires competitors to qualify to compete, so only those that meet the criteria are eligible to take part.... more

Rally RAV4 Finishes Second in National Championship in First Attempt

Rally RAV4 Finishes Second in National Championship in First Attempt

October 18, 2016
Torrance, Calif., Oct. 18, 2016 — An entire season of rally racing is a brutal test of man, woman, and machine.  This past weekend at the Lake Superior Performance Rally (LSPR), Ryan Millen, Christina Fate, and their capable Rally RAV4 secured a solid second place finish in the 2WD Class for the Rally America national championship.  It’s a serious accomplishment considering their RAV4 had a stock engine and transmission, as it competed against cars with sequential racing boxes, big turbos, and radical modifications.  Millen also captured top honors, winning the prestigious Rally America Rookie of the Year award.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

Toyota Announces Remedy Change to Certain RAV4 and Lexus HS 250h Vehicles

August 11, 2016
PLANO, Texas, August 11, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is changing the remedy for approximately 337,000 Model Year 2006 - 2011 Toyota RAV4 and Model Year 2010 Lexus HS 250h vehicles involved in a 2013 recall.  Dealers will replace both rear suspension arm assemblies with new ones at no cost to customers.  In addition, an epoxy will be applied to prevent future arm adjustment during vehicle service.... more

Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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