News Releases

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

2015 - 2016 Toyota Full-Line and Scion Pricing

2015 - 2016 Toyota Full-Line and Scion Pricing

December 04, 2015

2016 Toyota Prius Product Information

2016 Toyota Prius Product Information

November 18, 2015

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

November 18, 2015
Nearly two decades before “disrupting” became a good thing to do, Toyota did it to the auto industry by launching the world’s first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor -- the all-new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected higher fuel economy ratings, and greater ride comfort. New levels of driving satisfaction and refinement will reward the Prius faithful and surprise those new to the movement.
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Toyota Unveils Advanced Technologies in All-New Prius

Toyota Unveils Advanced Technologies in All-New Prius

October 13, 2015
TORRANCE, Calif., Oct. 13, 2015 - - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a stylish new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.... more

Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event

Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event

September 09, 2015
LAS VEGAS, Sept. 8, 2015 - - The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening production of music, food and special effects to celebrate an industry icon in a way that was anything but expected.... more

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

September 01, 2015
With a striking new look, enhanced driving dynamics and impressive fuel economy, the 2016 Prius will challenge what you know about hybrids. Tune in at 9 p.m. PDT, Tuesday, Sept. 8 to see the next era of an icon. https://livestream.com/Toyota/2016Prius
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Prius v Is the Family Hybrid from America's First Family of Hybrids

Prius v Is the Family Hybrid from America's First Family of Hybrids

August 28, 2015
Toyota offers the industry’s largest family of hybrid vehicles, so it’s only natural that it would produce a hybrid that caters to the whole family. That’s the Prius v, the largest and roomiest of Toyota’s Prius models. The v stands for versatility in this highly efficient vehicle, which features more cargo room than most small SUVs and offers estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.... more

With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

August 21, 2015
Toyota City, Japan (August 21, 2015) — Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!”... more

Toyota Passenger Car Chronology

November 19, 2014
The chronology of Toyota's passenger cars.... more

2014 Toyota Prius Plug-In Product Information

2014 Toyota Prius Plug-In Product Information

October 28, 2014

2013 Toyota Prius Plug-In Product Information

2013 Toyota Prius Plug-In Product Information

October 28, 2014

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

Toyota Green Initiative Celebrates Fifth Anniversary at State Farm Magic City Classic

October 22, 2014
TORRANCE, Calif. (Oct. 22, 2014) – Toyota Green Initiative will celebrate five years of partnership with Historically Black Colleges and Universities (HBCUs) during the State Farm Magic City Classic in Birmingham, Ala. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni, and the surrounding community on the benefits of sustainable living. This year, the program aims to inspire and spark conversations beyond college campuses through partnerships and community service.... more

Toyota is Global Hybrid Leader with Sales of 7 Million

Toyota is Global Hybrid Leader with Sales of 7 Million

October 14, 2014
TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid milestone at the record pace of nine months.... more

2015 Toyota Prius Product Information

2015 Toyota Prius Product Information

September 29, 2014

Toyota Prius Celebrates 14 Years of Fuel Sipping with a Special Edition

Toyota Prius Celebrates 14 Years of Fuel Sipping with a Special Edition

September 29, 2014
They grow up fast. It’s hard to believe it has been 14 years since the first-generation Prius appeared in your early-adopter neighbor’s driveway. A decade and a half and more than four million satisfied customers later, the 2015 Prius has gone mainstream and joined the popular crowd. And unlike a typical teenager, its appetite has never been smaller.... more

Three Reasons You Should Be Driving a Hybrid

Three Reasons You Should Be Driving a Hybrid

August 07, 2014
You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.
 
  1. Help others breathe a little easier. Since 2000, the Prius family of vehicles has saved an estimated 26.5 million tons of COemissions in the U.S.
 
  1. Save gas. Prius family owners could drive around the earth 4.39 million times with the fuel saved.
 
  1. Save gas money. Over the last 14 years, the Prius family (compared to an average car) has saved Americans about $5 billion in fuel costs.
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Special Edition Prius Takes on a New Persona for 2015

Special Edition Prius Takes on a New Persona for 2015

July 30, 2014
TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.... more

New York State of Mind: Toyota Welcomes LULAC 2014 National Convention to Big Apple

New York State of Mind: Toyota Welcomes LULAC 2014 National Convention to Big Apple

July 02, 2014
NEW YORK (July 2, 2014) – There’s something special about experiencing New York City for the first time, which is why Toyota is excited to welcome the League of United Latin American Citizens (LULAC) 2014 National Convention to the Big Apple. This year’s 85th National Convention, which will be held at the New York Hilton Midtown (1335 Avenue of the Americas) from July 8-12, 2014, marks the first time that any national Hispanic organization will be holding its annual conference in New York City. Toyota is a 2014 Presenting Sponsor.... more

Yellowstone...Where the Deer and the Antelope and the Prius Play

Yellowstone...Where the Deer and the Antelope and the Prius Play

June 04, 2014
Don’t get stuck in a “bear jam” is advice to live by for the 3 million annual visitors to Yellowstone National Park. But if you do become entangled in traffic caused by an elusive yet exciting bear sighting, take the time to chat up the ranger perched nearby in a Toyota Prius.... more

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

April 21, 2014
TORRANCE, Calif., (April 21, 2014) – The Toyota Prius, the brand’s first production gas-electric hybrid model, was named one of the “10 Best Green Cars” for 2014 by Kelley Blue Book's KBB.com. ... more

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

April 16, 2014
TORRANCE, Calif. (April 16, 2014) – Toyota demonstrated their versatility as four diverse vehicles, the 2014 Prius hybrid, 2014 Avalon full-size sedan, 2014 Highlander mid-size crossover SUV, and 2014 Sienna van were each named “Top Rated Vehicles” by Edmunds.com.  ... more

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

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