Concept Vehicles

2014 North American International Auto Show (NAIAS) - Toyota FT-1 Concept Reveal

2014 North American International Auto Show (NAIAS) - Toyota FT-1 Concept Reveal

January 13, 2014
Calty Design Research President Kevin Hunter and Studio Chief Designer Alex Shen reveal the Toyota FT-1 Concept vehicle at the 2014 North American International Auto Show (NAIAS) in Detroit, Jan. 13, 2014.... more

Toyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage

Toyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) - The first design center established in North America by a Japanese automaker, Toyota’s Calty Design Research began as a bold experiment on October 2, 1973 in El Segundo, California.  Ideally situated in California to best absorb the influence of the state’s burgeoning car culture, the first Calty studio was viewed as a unique exploratory branch of Toyota’s global vehicle design organization.  At the time, no one in the Toyota organization could imagine that 40 years later, the Calty facility would play a key role in some of Toyota’s most significant designs and be pivotal in the company’s movement toward regional autonomy for North American product development.  ... more

Fabulous Toyota FT-1 Concept Is Ready to Drive January 14

Fabulous Toyota FT-1 Concept Is Ready to Drive January 14

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) –  It seems the virtual world continues to delight us with experiences not yet available in the real world.  Beginning January 14, the stunning Toyota FT-1 concept will be available as a downloadable vehicle for PlayStation®3’s Gran Turismo 6 (GT6) real driving simulator.  Race fans and the gaming community can experience FT-1 exclusively in GT6, where the FT-1 was created digitally to realistically demonstrate what a production FT-1 could achieve.... more

From Virtual to Reality?  Toyota FT-1 Concept Sets the Pace for Future Design

From Virtual to Reality? Toyota FT-1 Concept Sets the Pace for Future Design

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) - Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept.  First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.... more

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

January 06, 2014
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter debuts the Toyota Fuel Cell Concept vehicle at the 2014 Consumer Electronics Show (CES) on Monday, Jan. 6, 2014 in Las Vegas. ... more

'Toyota Car of the Future'  On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

January 06, 2014
LAS VEGAS (Jan. 06, 2014) – “We aren’t trying to re-invent the wheel;  just everything necessary to make them turn,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., at the opening of CES, the world’s largest trade show. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.”... more

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

December 18, 2013
TORRANCE, Calif., (Dec. 18, 2013) – Toyota Motor Sales, U.S.A., Inc., will debut the FCV, a sedan based fuel cell vehicle, at the 2014 Consumer Electronics Show in Las Vegas.  The reveal will feature the North America debut of the concept vehicle as well as an introduction to the fuel cell “test mule”, which logged thousands of miles during rigorous quality and durability testing on U.S. roadways.  Toyota’s news conference will be held Monday, January 6 at 1:00 PM at the Mandalay Bay Conference Center.   ... more

Toyota to Showcase Future Mobility at Tokyo Motor Show

Toyota to Showcase Future Mobility at Tokyo Motor Show

November 04, 2013
Tokyo, Japan, November 5, 2013—Toyota Motor Corporation will display five world-premiere concept vehicles in its Toyota exhibit at the 43rd Tokyo Motor Show. The show, to be held at Tokyo Big Sight in Koto Ward, Tokyo, will run from November 20 to December 1.... more

TMC to Exhibit Sporty Family-Oriented Concept at Tokyo Toy Show

TMC to Exhibit Sporty Family-Oriented Concept at Tokyo Toy Show

June 11, 2013
TOYOTA CITY, Japan (June 11, 2013) — Toyota Motor Corporation (TMC) is to display a sporty, open-top family-oriented concept in the Kids Life Zone at the International Tokyo Toy Show 2013, which runs from June 13 through June 16 at Tokyo Big Sight in Koto Ward, Tokyo.... more

2013 Detroit Auto Show - Toyota  Corolla Furia Concept Reveal

2013 Detroit Auto Show - Toyota Corolla Furia Concept Reveal

January 14, 2013
Toyota Division Group Vice President and General Manager Bill Fay reveals the Toyota Corolla Furia Concept vehicle at the 2013 North American International Auto Show in Detroit.... more

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show

January 14, 2013
TORRANCE, Calif., Jan. 14, 2013 – Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.  The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.... more

Toyota Furia Concept Makes Global Debut with Help of Samsung Transparent Displays

Toyota Furia Concept Makes Global Debut with Help of Samsung Transparent Displays

January 10, 2013
TORRANCE, Calif., Jan. 10, 2013 – Toyota’s Furia concept will make its world debut at the 2013 North American International Auto Show with the help of Samsung transparent display technology. On Jan. 14, Toyota’s striking new sedan concept will be revealed using a custom-built structure housing thirty of Samsung’s new 46” transparent LCD panels. Toyota will be the first automotive company to use this technology to reveal a vehicle at a major international auto show.... more

Toyota Furia Concept to Make Global Debut at 2013 North American International Auto Show

Toyota Furia Concept to Make Global Debut at 2013 North American International Auto Show

December 20, 2012
TORRANCE, Calif., Dec. 20, 2012 – Toyota announced today that the Furia Concept will make its world debut at the 2013 North American International Auto Show in Detroit.  This exciting new sedan concept will be revealed in the Toyota display at Cobo Hall on Jan. 14, 2013 at 2:25 p.m. EST, with a presentation by Bill Fay, group vice president and general manager of the Toyota Division.  The global reveal of the Furia Concept will be broadcast live via Livestream at http://new.livestream.com/toyota.... more

2012 North American International Auto Show - Toyota Press Conference

2012 North American International Auto Show - Toyota Press Conference

January 10, 2012
Toyota Motor Sales President and Chief Operating Officer Jim Lentz introduces the Prius c and Toyota NS4 plug-in hybrid concept at the North American International Auto Show in Detroit on Jan. 10, 2012.... more

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

January 10, 2012
DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.... more

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

December 20, 2011
Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.... more

2010 NAIAS - World Premiere FT-CH Concept

2010 NAIAS - World Premiere FT-CH Concept

January 11, 2010
Jim Lentz, President of Toyota Motor Sales, USA, and Irv Miller, Group Vice President of Environmental and Public Affairs, intoduce the FT-CH Concept at the North American International Auto Show in Detroit.... more

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

January 11, 2010
Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.... more

Toyota Unveils Concept Version of New Compact Car for India

Toyota Unveils Concept Version of New Compact Car for India

January 05, 2010
Toyota Motoro Corporation announces its production and sales subsidiary in India unveiled today—under the banner: “World First, India First”—a concept version of the “Etios,” a compact car newly developed specifically for the Indian market.... more

Toyota to Debut Dedicated Hybrid Concept at 2010 North American International Auto Show

Toyota to Debut Dedicated Hybrid Concept at 2010 North American International Auto Show

December 14, 2009
Toyota Motor Sales, USA, Inc. will stage the world debut of a new dedicated hybrid concept vehicle during the 2010 North American International Auto Show in Detroit.... more

Toyota Will Debut Battery Electric Vehicle Concept at 2009 NAIAS

Toyota Will Debut Battery Electric Vehicle Concept at 2009 NAIAS

December 22, 2008
Toyota Motor Sales, U.S.A., Inc. will display a battery electric vehicle concept at the 2009 North American International Auto Show. This display marks the world debut of this concept vehicle.... more

Toyota Displays Hybrid Synergy Drive Versatility with CNG-Powered Camry Hybrid Concept

Toyota Displays Hybrid Synergy Drive Versatility with CNG-Powered Camry Hybrid Concept

November 19, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today highlighted the versatility of its Hybrid Synergy Drive® system by showing a compressed natural gas (CNG) Camry Hybrid concept vehicle at the 2008 Los Angeles Auto Show.... more

Toyota to Display CNG-Powered Camry Hybrid Concept at 2008 L.A. Auto Show

Toyota to Display CNG-Powered Camry Hybrid Concept at 2008 L.A. Auto Show

September 24, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced here today at its Sustainable Mobility Seminar that it will display a compressed natural gas (CNG) Camry Hybrid concept vehicle at the Los Angeles Auto Show in November.... more

Toyota 1/X Concept Makes North American Debut At 2008 Chicago Auto Show

Toyota 1/X Concept Makes North American Debut At 2008 Chicago Auto Show

February 06, 2008
The Toyota 1/X concept vehicle made its North American debut today at the 2008 Chicago Auto Show. Developed by Toyota Motor Corporation, the Toyota 1/X compact hybrid offers a glimpse into the next era of automotive technological design.... more

Toyota Returns to Compact Truck Roots with A-BAT Concept Vehicle

Toyota Returns to Compact Truck Roots with A-BAT Concept Vehicle

January 02, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., returns to its compact pickup truck roots with its latest concept vehicle A-BAT.... more

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