News Releases

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

Toyota Tops the IIHS 2016 ‘Top Safety Pick+’ Awards

December 11, 2015
TORRANCE, Calif. (Dec. 11, 2015) — Toyota once again led the industry on the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Nine Toyota, Lexus and Scion models received the IIHS’ highest award for 2016, the TOP SAFETY PICK+, the most of any manufacturer.  ... more

2015 - 2016 Toyota Full-Line and Scion Pricing

2015 - 2016 Toyota Full-Line and Scion Pricing

December 04, 2015

2015 SEMA/Toyota - SEMA Edition TRD Camry Specs

2015 SEMA/Toyota - SEMA Edition TRD Camry Specs

November 03, 2015

SEMA Edition TRD Toyotas May be More Than Dream Machines

SEMA Edition TRD Toyotas May be More Than Dream Machines

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—The five Toyota Racing Development (TRD) vehicles on display at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth are designed to inspire the imagination of industry professionals and consumers alike. Toyota is looking for actual feedback on these sporty machines.... more

Joe Gibbs Racing No.19 Camry on Display at Toyota's SEMA Booth

Joe Gibbs Racing No.19 Camry on Display at Toyota's SEMA Booth

November 03, 2015
TORRANCE, Calif., Nov. 3, 2015—The Joe Gibbs Racing No. 19 Camry, driven by Carl Edwards to two NASCAR wins this season—and which has advanced to the Eliminator Round of the Chase for the Sprint Cup—will be prominently displayed at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth.... more

2015 SEMA/Toyota Joe Gibbs Racing No. 19 Camry Specs

2015 SEMA/Toyota Joe Gibbs Racing No. 19 Camry Specs

November 03, 2015

Toyota Recalls Certain Vehicles for Power Window Master Switch

Toyota Recalls Certain Vehicles for Power Window Master Switch

October 21, 2015
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch.  The involved vehicles include certain:... more

2016 Toyota Camry Continues Domination of Midsize Segment and Debuts New Special Edition

2016 Toyota Camry Continues Domination of Midsize Segment and Debuts New Special Edition

August 31, 2015
After introducing the boldest-looking, quietest-riding, most comfortable and best-handling Camry ever for 2015, Toyota is boosting the momentum of America’s best-selling passenger car by adding a new Special Edition for 2016 and upgrading an already cutting-edge line of multimedia systems.... more

2016 Toyota Camry Product Information

2016 Toyota Camry Product Information

August 31, 2015

Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

July 17, 2015
TORRANCE, Calif., July 17, 2015 - -   Special Editions for special vehicles.  Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all-time, will be adding some extra summer sizzle with Special Editions for the 2016 model year.  Both models will begin arriving at Toyota dealers in mid-August. ... more

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

June 29, 2015
TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.
 
Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.... more

Cars.com Names Toyota Camry as Most American-Made, Again!

Cars.com Names Toyota Camry as Most American-Made, Again!

June 29, 2015
ERLANGER, Ky., June 29, 2015 – The results are in, and Cars.com has named two Toyota models as most American-Made.
 
The Toyota Camry and the Toyota Sienna have claimed the top two spots, respectively, in the annual Cars.com American-Made Index. This marks Toyota’s return to the American-Made pinnacle for the first time in three years and the fifth time overall that Camry has been ranked number one on the index.... more

Hey Dad: Happy Father’s Day from Toyota

Hey Dad: Happy Father’s Day from Toyota

June 12, 2015
TORRANCE, Calif. (June 12, 2015) – The day to celebrate dads is almost here, and Toyota Camry is driving them into the limelight.
 
The Father’s Day campaign, like the “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX, uses targeted social media content to share a single, meaningful message. The new effort also features an experiential element nestled within one of Southern California’s top tourist locations.... more

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

March 11, 2015
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct  safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.... more

Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

February 19, 2015
TORRANCE, Calif., Feb. 19, 2015 - - The votes are in and the people have spoken!  Three popular Toyota models, Camry mid-size sedan, Highlander mid-size crossover and Sienna van, have made the list of “15 Best Family Cars” by KBB.com.... more

Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

February 19, 2015
DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.... more

Toyota to Create Turbulence in Windy City with Sporty Camry and Corolla Special Editions

Toyota to Create Turbulence in Windy City with Sporty Camry and Corolla Special Editions

February 05, 2015
CHICAGO, (Feb. 5, 2015) – Winds of change will be blowing into the Chicago Auto Show. Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all time, will debut special edition models at next week’s Chicago Auto Show. The debuts will be part of a press conference that will also feature a refreshed Avalon sedan.... more

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign

January 23, 2015
TORRANCE, Calif. (Jan. 23, 2015) – Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry. ... more

Toyota Camry Teams Up with Pro Athletes to Celebrate All-Star Dads

Toyota Camry Teams Up with Pro Athletes to Celebrate All-Star Dads

January 16, 2015
TORRANCE, Calif. (Jan. 16, 2015) – The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX. 
 ... more

Toyota Passenger Car Chronology

November 19, 2014
The chronology of Toyota's passenger cars.... more

Toyota Recalls Fifty-Six MY 2011 Camry Vehicles

Toyota Recalls Fifty-Six MY 2011 Camry Vehicles

November 12, 2014
TORRANCE, Calif., Nov. 12, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of 56 Model Year 2011 Camry vehicles produced at Toyota Motor Corporation’s Tsutsumi Plant in Aichi, Japan and distributed to the US Territories of  Guam and Saipan. Globally, Toyota is recalling approximately 170,000 Camry vehicles.
 ... more

El Grupo de Estrategia de Negocios para Hispanos y Distribuidores de Toyota Celebran el Nuevo Camry 2015 Durante el 44 Show Internacional de Autos en Miami

El Grupo de Estrategia de Negocios para Hispanos y Distribuidores de Toyota Celebran el Nuevo Camry 2015 Durante el 44 Show Internacional de Autos en Miami

November 10, 2014
Con motivo de presentar el nuevo Camry modelo 2015 que se exhibió en el Miami Auto Show, más de 90 invitados VIP -incluyendo a muchos miembros de los medios periodísticos del sur de la Florida- se dieron cita en el famoso New World Center en Miami Beach el pasado viernes 7 de noviembre, para compartir una velada especial auspiciada por el Grupo de Estrategia de Negocios para Hispanos (HBSG, por sus siglas en inglés) de Toyota y sus socios, incluyendo a Southeast Toyota.... more

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

November 10, 2014
More than 90 VIP guests, including many members of South Florida media, convened under a beautiful Miami night sky on Friday, November 7th, 2014 at the renowned New World Center in Miami Beach for a Camry "Bold"-themed Miami Auto Show event hosted by Toyota's Hispanic Business Strategy Group and its partners, including Southeast Toyota.... more

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

November 04, 2014

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

November 04, 2014
TORRANCE, Calif. Nov. 4, 2014 — In drag racing terms, a “sleeper” is a car that   looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year’s Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camry’s body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota’s Sleeper Camry had just revealed its true intentions.... more

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