Auto Shows/Events

Toyota Mirai Winners Celebrate The Future

Toyota Mirai Winners Celebrate The Future

November 19, 2014
TORRANCE, Calif. (Nov. 19, 2014) – When Marianne Ellis bought the winning ticket for the Toyota Mirai fuel cell vehicle, she had her husband, David, in mind. While attending the annual Environmental Media Awards, she grabbed the last minute ticket as a potential 30th wedding anniversary gift. Surprise honey!... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water

November 18, 2014
NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of WaterThe SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car.  The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.  The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

November 17, 2014

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Toyota Mirai Brings the Future to Your Driveway

The Toyota Mirai Brings the Future to Your Driveway

November 17, 2014
TORRANCE, Calif., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future of mobility.
 
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.
 
Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

November 04, 2014

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

November 04, 2014
TORRANCE, Calif. Nov. 4, 2014 — In drag racing terms, a “sleeper” is a car that   looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year’s Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camry’s body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota’s Sleeper Camry had just revealed its true intentions.... more

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

November 03, 2014

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

November 03, 2014
TORRANCE, Calif., Nov. 3, 2014 — At the annual Specialty Equipment Market Association (SEMA) Show, performance is normally measured in horsepower and torque. Thanks to celebrity chef Tim Love and his build team at Divine 1 Customs, this year’s SEMA can add British thermal units (BTUs) and decibels to the mix. His Tim Love Tundra incorporates an interactive tailgating experience that features a 27” grill putting out 24,000 BTUs as well as a full Rockford Fosgate audio system.... more

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014
TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.... more

2014 SEMA: 2015 Toyota Camry Cup Car Fact Sheet

2014 SEMA: 2015 Toyota Camry Cup Car Fact Sheet

October 30, 2014

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

October 30, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota announced today that its newly introduced 2015 Toyota Camry Cup Car that will compete in the NASCAR Sprint Cup Series will be making an appearance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Widebody DUB Edition Sienna and Yaris Debut at SEMA

Widebody DUB Edition Sienna and Yaris Debut at SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — DUB Magazine’s latest creations, the DUB Edition Sienna and DUB Edition Yaris, will be on display this year at Toyota’s 2014 Specialty Equipment Market Association (SEMA) booth highlighting the versatility of Toyota’s vehicles. ... more

Toyota’s Mobile DJ Sienna Set to Rock SEMA

Toyota’s Mobile DJ Sienna Set to Rock SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — The Sienna is famous for being the perfect vehicle for family road trips, hauling the kids to soccer practice and the weekly grocery restocking ritual. And thanks to West Coast Customs and SiriusXM, the Sienna can add rocking a party to the aforementioned list.... more

Toyota Unveils Baja 1000 Chase Trucks at SEMA

Toyota Unveils Baja 1000 Chase Trucks at SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The 2015 Tundra TRD Pro Desert Race Truck will not be alone when it heads down to Ensenada, Mexico to compete in the 47th Tecate SCORE Baja 1000. Three specially prepared chase trucks built by renowned off-road fabricator N-Fab will support the Tundra race truck in attacking the notoriously difficult desert race. The Baja 1000 is known for its penchant for breaking down both man and machine, making support vehicles all the more crucial for survival let alone victory.... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The Specialty Market Equipment Association (SEMA) Show features many interesting project vehicles, but few are engineered to survive over 1,000 miles of grueling desert racing. But that’s exactly what the 2015 Tundra TRD Pro Desert Race Truck will do when it competes in the upcoming 47th Tecate SCORE Baja 1000. The modified Tundra will be on display at SEMA from November 4-7 before heading down to Ensenada, Mexico to compete in the Full Size Stock class from November 12-16.... more

2014 SEMA: 2015 TRD Tacoma Fact Sheet

2014 SEMA: 2015 TRD Tacoma Fact Sheet

October 27, 2014

2014 SEMA: 2015 TRD 4Runner Fact Sheet

2014 SEMA: 2015 TRD 4Runner Fact Sheet

October 27, 2014

2014 SEMA: 2015 Sienna Remix Fact Sheet

2014 SEMA: 2015 Sienna Remix Fact Sheet

October 27, 2014

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