Auto Shows/Events

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014
TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.... more

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

October 30, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota announced today that its newly introduced 2015 Toyota Camry Cup Car that will compete in the NASCAR Sprint Cup Series will be making an appearance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Widebody DUB Edition Sienna and Yaris Debut at SEMA

Widebody DUB Edition Sienna and Yaris Debut at SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — DUB Magazine’s latest creations, the DUB Edition Sienna and DUB Edition Yaris, will be on display this year at Toyota’s 2014 Specialty Equipment Market Association (SEMA) booth highlighting the versatility of Toyota’s vehicles. ... more

Toyota’s Mobile DJ Sienna Set to Rock SEMA

Toyota’s Mobile DJ Sienna Set to Rock SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — The Sienna is famous for being the perfect vehicle for family road trips, hauling the kids to soccer practice and the weekly grocery restocking ritual. And thanks to West Coast Customs and SiriusXM, the Sienna can add rocking a party to the aforementioned list.... more

Toyota Unveils Baja 1000 Chase Trucks at SEMA

Toyota Unveils Baja 1000 Chase Trucks at SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The 2015 Tundra TRD Pro Desert Race Truck will not be alone when it heads down to Ensenada, Mexico to compete in the 47th Tecate SCORE Baja 1000. Three specially prepared chase trucks built by renowned off-road fabricator N-Fab will support the Tundra race truck in attacking the notoriously difficult desert race. The Baja 1000 is known for its penchant for breaking down both man and machine, making support vehicles all the more crucial for survival let alone victory.... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The Specialty Market Equipment Association (SEMA) Show features many interesting project vehicles, but few are engineered to survive over 1,000 miles of grueling desert racing. But that’s exactly what the 2015 Tundra TRD Pro Desert Race Truck will do when it competes in the upcoming 47th Tecate SCORE Baja 1000. The modified Tundra will be on display at SEMA from November 4-7 before heading down to Ensenada, Mexico to compete in the Full Size Stock class from November 12-16.... more

2014 SEMA: 2015 TRD Tacoma Fact Sheet

2014 SEMA: 2015 TRD Tacoma Fact Sheet

October 27, 2014

2014 SEMA: 2015 TRD 4Runner Fact Sheet

2014 SEMA: 2015 TRD 4Runner Fact Sheet

October 27, 2014

2014 SEMA: 2015 Sienna Remix Fact Sheet

2014 SEMA: 2015 Sienna Remix Fact Sheet

October 27, 2014

FT-1 Concept Car to Make SEMA Show Appearance

FT-1 Concept Car to Make SEMA Show Appearance

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Sports car enthusiasts attending the Specialty Equipment Market Association (SEMA) Show this year will have a chance to see the concept vehicle that has taken the automotive world by storm since its January debut. Toyota’s FT-1 has captured the imagination of car enthusiasts since debuting at the North American International Auto Show. In August, Toyota wowed the world again with a second upscale interpretation of the FT-1. Featuring graphite exterior paint and light saddle-colored leather, the concept vehicle went on display for the first time at the Gordon McCall’s Motorworks Revival gala held on California’s Monterey Peninsula.... more

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

October 27, 2014

2014 SEMA: 2015 TRD Tundra Fact Sheet

2014 SEMA: 2015 TRD Tundra Fact Sheet

October 27, 2014

2014 SEMA: Toyota FT-1 Concept Car Fact Sheet

2014 SEMA: Toyota FT-1 Concept Car Fact Sheet

October 27, 2014

2014 SEMA: 2015 Tundra TRD Pro Desert Race Truck Fact Sheet

2014 SEMA: 2015 Tundra TRD Pro Desert Race Truck Fact Sheet

October 27, 2014

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

Toyota Fuel Cell Vehicle and Lexus Line Up Ready For Celebrity Close Up

October 16, 2014
TORRANCE, Calif. (Oct. 16, 2014) – On the green carpet, automotive history will be made. Toyota and Lexus are again presenting sponsors at the 24th annual Environmental Media Awards on Oct. 18, at which one bidder will win the Toyota Fuel Cell Vehicle (FCV). Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.... more

Toyota Reveals 2015 Camry Race Car

Toyota Reveals 2015 Camry Race Car

October 11, 2014
CONCORD, N.C(Oct. 11, 2014) -- Toyota Motor Sales, U.S.A., Inc. (TMS) and TRD, U.S.A. (Toyota Racing Development) today introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. ... more

Gulf States Toyota Unveils the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition

Gulf States Toyota Unveils the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition

September 25, 2014
HOUSTON (Sept. 25, 2014) – Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas. This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation's premier outdoor retailer.

With the capability to handle a tough trail or provide a comfortable ride, the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition is equipped for all your outdoor adventures. The vehicle, available exclusively in Silver, features a 4x4 CrewMax SR5 configuration, which offers extra space for outdoor gear while providing first-class comfort for family and friends. It offers the same power and capability the Tundra is famous for with a rugged drive train powered by a 381 horsepower 5.7L i-Force V8 engine and 6-speed automatic transmission. It also includes a tow package that allows drivers to confidently take a boat, ATV or UTV along on the journey. With top braking technology and Toyota’s Star Safety System, the Tundra is built with safety in mind.... more

What Do the World's Greatest Minds Think the Future Will Look Like?

What Do the World's Greatest Minds Think the Future Will Look Like?

September 25, 2014
DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology?
 
Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
 
 ... more

Make Something New with Toyota Urban Utility Concept Car

Make Something New with Toyota Urban Utility Concept Car

September 10, 2014
SAN FRANCISCO (Sept. 10, 2014) – The do-it-yourself movement is transforming cities with invention-focused Maker Faire events, growing entrepreneurship, and a new Toyota concept to fit these trends. Inspired by a growing innovative spirit in urban areas, Toyota revealed today the Urban Utility concept vehicle – or U2 – at a private panel discussion hosted by Make: magazine in San Francisco. Vehicle elements reflect the lifestyle and needs of an entrepreneurial, urban driver discovered through interviews with Maker Faire participants and internal Toyota market research.... more

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

September 04, 2014
Toyota Motor Corporation General Manager of Intelligent Vehicle Development Ken Koibuchi speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

September 04, 2014
Toyota Motor Corporation Chief Safety Technology Officer Secretary Seigo Kuzumaki speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

Reaching New Heights:  Kyle Busch to Make 500th Toyota NASCAR Start

Reaching New Heights: Kyle Busch to Make 500th Toyota NASCAR Start

August 14, 2014
BROOKLYN, Mich. (Aug. 14, 2014) – No other driver has as many Toyota NASCAR starts, wins or accomplishments to his credit as driver Kyle Busch.  Busch will make his 500th career NASCAR start in a Toyota this Saturday when he climbs behind the wheel of a Tundra race truck at Michigan International Speedway in the NASCAR Camping World Truck Series (NCWTS) race.... more

Tundra Drivers Make History. Break NASCAR Record

Tundra Drivers Make History. Break NASCAR Record

August 14, 2014
It began when Erik Jones captured the checkered flag at Phoenix International Raceway on Nov. 8, 2013. It concluded when Darrell Wallace Jr. picked up a first-place trophy at the Eldora Speedway dirt track in Rossburg, Ohio on July 23, 2014. Twelve consecutive victories and a new NASCAR record – the longest string of wins by one manufacturer in the 19-year-history of the NASCAR Camping World Truck Series (NCWTS).... more

Do A Double Take with Second Stunning Toyota FT-1 Sports Car Concept

Do A Double Take with Second Stunning Toyota FT-1 Sports Car Concept

August 13, 2014
TORRANCE, Calif. (Aug. 13, 2014) – Proof that its beauty lies on the inside and out, Toyota revealed today a second interior styling and exterior color for an upscale interpretation of its sensational FT-1 sports car concept. Developed by Calty Design Research in Newport Beach, California, the concept vehicle’s graphite exterior paint and light, saddle-colored leather went on display for the first time at the Gordon McCall’s Motorworks Revival gala held on California’s Monterey Peninsula.... more

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