News Releases

2012 Electric Vehicle Symposium (EVS26) - Toyota RAV4 EV Reveal

May 07, 2012
TMS Group Vice President and Toyota Division General Manager Bob Carter reveals the Toyota RAV4 EV at EVS26 in Los Angeles, May 7, 2012.
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Toyota to Debut All New RAV4 EV at EVS 26

April 30, 2012
Torrance, Calif., April 30, 2012---Toyota Motor Sales, U.S.A., Inc., will debut the all new RAV4 EV at the 26th International Electric Vehicle Symposium (EVS26) in Los Angeles.... more

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

January 10, 2012
DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.... more

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

Toyota to Debut Advanced Plug-In Hybrid Concept and Prius c at 2012 North American International Auto Show

December 20, 2011
Torrance, Calif, December 20, 2011---Toyota Motor Sales, U.S.A., Inc., will debut NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit.... more

Toyota's Collaborative Safety Research Center Announces Four New Safety Research Projects

December 06, 2011
Ann Arbor, Mich., Dec. 6, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.
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Prius v Expands Iconic Hybrid 'Family' of Vehicles

Prius v Expands Iconic Hybrid 'Family' of Vehicles

December 06, 2011
The newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package. A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.
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Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota Introduces 2012 Prius Plug-in Hybrid

December 05, 2011
Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.... more

2012 Toyota Prius Plug-in Hybrid Product Information

December 05, 2011

2012 Toyota Prius v Product Information

December 05, 2011

Intel, TMC to Start Joint Research on Next-Generation In-Vehicle Multimedia Systems

November 10, 2011
Toyota City, Japan, November 10, 2011—Toyota Motor Corporation (TMC) signed a memorandum of understanding today with Intel Corporation to begin joint research on next-generation in-vehicle...... more

TMC Shows New Nursing and Healthcare Robots in Tokyo

November 01, 2011
Tokyo, Japan, November 1, 2011—Toyota Motor Corporation (TMC) held an event today here at its vehicle display space and theme park Mega Web to display a number of new robots developed to provide support in nursing and healthcare. The robots form part of the Toyota Partner Robot series, which is being developed to assist humans in their everyday activities.
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Toyota to Participate in FIA World Endurance Championship in 2012

October 14, 2011
Tokyo, Japan, October 14, 2011—Toyota Motor Corporation (TMC) announces that it will participate in the FIA (Federation Internationale de l’Automobile) World Endurance Championship in 2012, the first year of the international endurance race series created through a partnership between the FIA and the ACO (the Automobile Club de l’Ouest).... more

TMC Exhibits Biotechnology and Greening Technologies

October 03, 2011
Toyota City, Japan, October 3, 2011—Toyota Motor Corporation (TMC) today held an event at its Toyota Biotechnology and Afforestation Laboratory in Aichi prefecture to showcase technologies developed there as part of its biotechnology and afforestation businesses. Technology on display included a newly developed yeast that increases the production yield of cellulosic ethanol bio-fuel, new technologies for the greening of parking lots and walls, and a new “cool-spot creation technology” for simulating and analyzing the effects of greening.... more

Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid Vehicles

September 16, 2011
RICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid vehicles, the Prius v and Prius Plug-in.
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Ford/Toyota Collaboration - Takeshi Uchiyamada

August 22, 2011
Toyota Motor Coporation Executive Vice President Takeshi Uchiyamada talks about Toyota's collaboration with Ford to develop a new hybrid system, Aug. 22, 2011, in Dearborn, Mich.... more

Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

August 10, 2011
Torrance, Calif., August 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.
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Toyota and Tesla Announce Decision to Build RAV4 Electric Vehicle at Toyota's Woodstock, Ontario Production Facility

August 05, 2011
Woodstock, Ontario (August 5, 2011)—Toyota and Tesla Motors, Inc. (Tesla) confirmed today that their jointly-developed RAV4 electric vehicle will be built at Toyota Motor Manufacturing Canada, Inc. (TMMC) in Woodstock, Ontario beginning in 2012.
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Toyota Agrees to Ambitious New Fuel Economy Standards

July 29, 2011
Statement on new U.S. Fuel Economy Standards to be attributed to JAMES LENTZ, PRESIDENT & COO, TOYOTA MOTOR SALES, USA, INC. ...
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Toyota RAV4 EV Coming to Market in 2012

July 19, 2011
Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs.  We’d like to set the record straight.  The 2012 RAV4 EV will definitely be sold to the general public.
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Salesforce.com and Toyota Form Strategic Alliance to Build 'Toyota Friend' Social Network for Toyota Customers and Their Cars

May 23, 2011
TOKYO, May 23, 2011—Salesforce.com [NYSE: CRM] and Toyota Motor Corporation (TMC) [NYSE: TM] announced today that they have formed a strategic alliance to build “Toyota Friend”, a private social network for Toyota customers and their cars.
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Five Winners Selected in Toyota 'Ideas for Good' Challenge

May 11, 2011
TORRANCE, Calif. (May 11, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc. has announced the five winners in its Ideas for Good initiative...... more

Toyota Announces Opening of First Pipeline-Fed Hydrogen Station in the United States

May 10, 2011
Torrance, Calif., May 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today celebrated the opening of the first hydrogen fueling station in the U.S. fed directly from an active industrial hydrogen pipeline.
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Toyota Announces Finalists in 'Ideas For Good' Challenge

April 20, 2011
TORRANCE, Calif. (April 20, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc. has announced the 25 finalists in its Ideas for Good challenge, a unique initiative centered on what the company has been doing for many years: repurposing its innovative automotive technology to benefit society in the non-automotive space. These finalists will now compete for the public’s votes in an attempt to bring their ideas to life during a prototyping session in June.
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Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid

April 19, 2011
Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.... more

Microsoft and Toyota Announce Strategic Partnership on Next-Generation Telematics

April 06, 2011
Microsoft Corp. and Toyota Motor Corp. (TMC) today announced they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform.... more

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