News Releases

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Polar Vortex No Match for Toyota Fuel Cell

Polar Vortex No Match for Toyota Fuel Cell

January 30, 2014
Jan. 30, 2014 – Record low temperatures have stranded many East Coast drivers, but not those driving a Toyota fuel cell hybrid vehicle.  Connecticut-based Proton Onsite, which operates a fleet of ten Toyota FCHV-adv fuel cell vehicles, says that even in single digit temperatures, the FCHV-adv shows no signs of frostbite.... more

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

January 06, 2014
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter debuts the Toyota Fuel Cell Concept vehicle at the 2014 Consumer Electronics Show (CES) on Monday, Jan. 6, 2014 in Las Vegas. ... more

'Toyota Car of the Future'  On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

January 06, 2014
LAS VEGAS (Jan. 06, 2014) – “We aren’t trying to re-invent the wheel;  just everything necessary to make them turn,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., at the opening of CES, the world’s largest trade show. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.”... more

Robot Astronaut Has Historic Talk on International Space Station

Robot Astronaut Has Historic Talk on International Space Station

December 19, 2013
Robot Astronaut Kirobo and astronaut Koichi Wakata made history when they had a conversation on the International Space Station on Dec. 6, 2013.  The conversation was the first of its kind between a human and a robot in outer space.... more

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

December 18, 2013
TORRANCE, Calif., (Dec. 18, 2013) – Toyota Motor Sales, U.S.A., Inc., will debut the FCV, a sedan based fuel cell vehicle, at the 2014 Consumer Electronics Show in Las Vegas.  The reveal will feature the North America debut of the concept vehicle as well as an introduction to the fuel cell “test mule”, which logged thousands of miles during rigorous quality and durability testing on U.S. roadways.  Toyota’s news conference will be held Monday, January 6 at 1:00 PM at the Mandalay Bay Conference Center.   ... more

2013 L.A. Auto Show Press Conference - Chuck Gulash

2013 L.A. Auto Show Press Conference - Chuck Gulash

November 20, 2013
Director of Toyota’s Collaborative Safety Research Center Chuck Gulash talks about Toyota’s commitment to safety and several research initiatives 2013 Los Angeles Auto Show, Nov. 20, 2013.  ... more

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 20, 2013
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.... more

Toyota Advises Congress on Connected-Car Future Technology

November 13, 2013
WASHINGTON, D.C. (Nov. 13, 2013) – Imagine your car can see around the corner to determine whether there’s a pedestrian or bicyclist in the road. Or perhaps it notifies you when an emergency vehicle is approaching or there’s ice on the road. The good news is the technology already exists and Toyota and other car companies are testing it for future implementation.... more

Toyota to Debut Driver Attention Research Vehicle at 2013 Los Angeles Auto Show

November 13, 2013
TORRANCE, Calif., (Nov. 13, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle that Toyota will show at the 2013 Los Angeles Auto Show on Wednesday, November 20th at 3:40 PM, at a press conference located in the Toyota display.... more

Toyota to Showcase Future Mobility at Tokyo Motor Show

Toyota to Showcase Future Mobility at Tokyo Motor Show

November 04, 2013
Tokyo, Japan, November 5, 2013—Toyota Motor Corporation will display five world-premiere concept vehicles in its Toyota exhibit at the 43rd Tokyo Motor Show. The show, to be held at Tokyo Big Sight in Koto Ward, Tokyo, will run from November 20 to December 1.... more

Toyota Develops New Pedestrian Safety Technology

October 10, 2013
Toyota City, Japan, Oct. 11, 2013 — Toyota Motor Corporation announces that it has developed a Pre-collision System (PCS) that uses automatic steering in addition to increased pre-collision braking force and automatic braking to help prevent collisions with pedestrians.  Toyota is committed to developing safety technologies that help eliminate traffic fatalities and injuries involving pedestrians and other vulnerable road users.... more

Toyota to Launch Advanced Driving Support System Using Automated Driving Technologies in Mid-2010s

October 10, 2013
Toyota City, Japan, October 11, 2013 — Toyota Motor Corporation announces that it has developed a next-generation advanced driving support system, Automated Highway Driving Assist (AHDA), which uses automated driving technologies to support safer highway driving.... more

Toyota Chairman Uchiyamada, Father of the Prius, Foresees Long Run for Hybrids

September 30, 2013
WASHINGTON, D.C. Sept. 30, 2013 — Toyota Motor Corporation Chairman Takeshi Uchiyamada predicted today that hybrid vehicles will play a larger role in the future development of automotive propulsion systems than widely recognized.
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Into the Unknown for Toyota Racing

September 16, 2013
Sept. 16, 2013 - TOYOTA Racing heads into unchartered territory this weekend with its first visit to the United States, for the inaugural Six Hours of Circuit of the Americas, the fifth round of the FIA World Endurance Championship.... more

Robot Astronaut Speaks First Words in Outer Space

September 04, 2013
Kirobo became the first robot to speak in outer space on Aug. 21, 2013. The robot astronaut, equipped with voice-recognition software from Toyota, sent a greeting to everyone on Earth and a photo to Mirata, the back-up crew member robot.... more

Toyota, Nissan, Honda and Mitsubishi Agree to Joint Development of Charging Infrastructure for PHVs, PHEVs and EVs in Japan

July 29, 2013
TOKYO, Japan (July 29, 2013) — Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly announced their agreement to work together to promote the installation of chargers for electricpowered vehicles (PHVs, PHEVs, EVs*) and build a charging network service that offers more convenience to drivers in Japan.
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Toyota 'Trekker' Starts Public Testing

July 25, 2013
It won’t beam you up, but Toyota Motor Corporation’s personal transport unit will get you from point A to B. And now the Winglet is headed to the “streets” – actually public sidewalks – in a real-world test of functionality, convenience and safety. Overall, the trials should help determine how the Winglet supports public mobility, improves the environment and invigorates local communities…in other words how it helps us live long and prosper.... more

Toyota Leads All Automakers in 2012 U.S. Patents Issued

July 05, 2013
ANN ARBOR, Mich. (July 5, 2013) --  The United States Patent and Trademark Office issued more patents to Toyota’s innovative designers and engineers in 2012 than to any other automaker, according to a recently-released survey by the Intellectual Property Owners Association (IPO).  The 1,491 patents issued to Toyota companies demonstrate Toyota’s commitment to ever better cars that achieve new environmental, safety and technological advancements.... more

Toyota Leads the Future of Mobility Conversation at 2013 Aspen Ideas Festival

June 28, 2013
TORRANCE, Calif. (June 28, 2013) – Toyota will help advance the national conversation around the future of mobility and advanced technologies such as hydrogen fuel cell vehicles and autonomous cars with its first-time presence at the Aspen Ideas Festival from June 26 to July 2 in Aspen, Colo. Toyota is a presenting underwriter of the ninth annual festival, which will bring together 300 thinkers and leaders from around the country to discuss issues of global importance.... more

Toyota Helps Provide “Voice” for Robot Astronaut Headed to Space

June 26, 2013
A 13.4-inch humanoid robot named Kirobo will soon travel to the International Space Station. The mission: to participate in the first robot-human conversation experiments in space.... more

Toyota Motor Corp and Lexus Will Show and Tell About Autonomous Technologies at 2013 Consumer Electronics Show in Las Vegas

December 20, 2012
TORRANCE, Calif., Dec. 20, 2012 – At a press conference the day before the opening of the 2013 Consumer Electronics Show (CES) in Las Vegas, Nev., Toyota Motor Corporation (TMC) will reveal an advanced active safety research vehicle.... more

TMC Opens Intelligent Transport System Test Site in Japan

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.
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Toyota Powers-Up First of its Kind Stationary Fuel Cell

October 17, 2012
TORRANCE, Calif., Oct. 17, 2012 – Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.
... more

2012 Toyota RAV4 EV Product Information

September 20, 2012

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