Safety and Quality Initiatives

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

June 17, 2015
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.... more

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

June 09, 2015
New York, N.Y., June 9, 2015 -- Heading out for a road trip with your family this summer? Got your sunscreen? Check. Road tunes? Check. Sunglasses? Check. A properly installed car seat?  The answer may not be as simple as you think.
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Summer Travel Safety 101: Getting Your Ride Road Trip Ready

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

June 03, 2015
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip.  

Before you sally forth, you might want to tackle a few technical “to dos” to ensure your trip is as smooth as your driving style.... more

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in  Toyota TeenDrive365 Video Challenge

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in Toyota TeenDrive365 Video Challenge

May 11, 2015
Silver Spring, Md. May 11, 2015 – When Chicago high school student Elijah Wilborn created his safe driving PSA, he left his phone, music and other distractions curbside – and picked up the grand prize in the TeenDrive365 Video Challenge from Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.... more

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

April 16, 2015
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
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Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

December 02, 2014
TORRANCE, Calif., Dec 2, 2014 Toyota today called for a coordinated industry-wide joint initiative to independently test Takata airbag inflators that have been the subject of recent recalls. The goal of this initiative is to address affected automakers’ issues related to the airbag inflator recalls and supplement testing being undertaken by Takata in order to address customer concerns about safety.... more

Over the River and Through the Woods, Safely Buckled Up We Go!

Over the River and Through the Woods, Safely Buckled Up We Go!

November 19, 2014
New York, NY, Nov. 19, 2014 – More than 43 million Americans traveled for Thanksgiving last year and ninety percent of them did so by car.1 That’s why, as we approach the busiest travel season of the year, travel safety information is more important than ever – especially for children.  Did you know that children’s winter coats should be removed before placing them in a car seat?  What about the startling fact that three out of four car seats are incorrectly installed?... more

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

Buckle Up for Life: Toyota and Cincinnati Children’s Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program

September 10, 2014
New York, N.Y., Sept. 10, 2014 - What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong?  The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.... more

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

2014 Toyota Advanced Safety Seminar - Ken Koibuchi

September 04, 2014
Toyota Motor Corporation General Manager of Intelligent Vehicle Development Ken Koibuchi speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

2014 Toyota Advanced Safety Seminar - Seigo Kuzumaki

September 04, 2014
Toyota Motor Corporation Chief Safety Technology Officer Secretary Seigo Kuzumaki speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.... more

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

Toyota Brings Advanced Automated Vehicle Technology to U.S. Roads

September 04, 2014
ANN ARBOR, Mich. (September 4, 2014) – It’s not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available to U.S. customers in the mid-decade.... more

2014 Toyota Advanced Safety Seminar - Bill Fay

2014 Toyota Advanced Safety Seminar - Bill Fay

September 04, 2014
TMS Group Vice President and Toyota Division General Manager Bill Fay spoke at the Toyota Advanced Safety Seminar, Wednesday, September 3, 2014. ... more

Toyota Helping to Protect Tomorrow's Drivers Today

Toyota Helping to Protect Tomorrow's Drivers Today

September 04, 2014
ANN ARBOR, Mich. (Sept. 4, 2014) – With the goal of making tomorrow’s driving safer, Toyota’s Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.... more

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 20, 2013
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.... more

More Than A Quarter of Houston Teens Read a Text or Email Every Time They Drive, According to Study by University of Michigan Transportation Research Institute and Toyota

July 24, 2013
TORRANCE, Calif., July 24, 2013 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced Houston findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).     
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Teen Vogue and Toyota Partner on Safe Driving Campaign to Help Educate and Empower Teenage Girls

April 04, 2013
New York, NY, April 4, 2013 - In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.
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TMC Opens Intelligent Transport System Test Site in Japan

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.
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TMC Develops Collision Avoidance Assist System Effective at High Speeds

November 12, 2012
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) announces that it has developed a Pre-collision System (PCS) with collision avoidance assist that is effective in helping mitigate even high-speed collisions.... more

Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study

September 13, 2012
WASHINGTON, D.C. (Sept. 13, 2012) – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults.
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Toyota Collaborative Safety Research Center Launches Seven New Projects and Four New Partnerships with Leading Academic and Research Institutions

September 13, 2012
Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced the expansion of its groundbreaking partner-based automotive safety initiative with the launch of seven new research programs in partnership with leading research institutions from across North America.... more

Toyota's Collaborative Safety Research Center Announces Four New Safety Research Projects

December 06, 2011
Ann Arbor, Mich., Dec. 6, 2011 – Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.
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