News Releases

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion xB Blends Function and Form

2015 Scion xB Blends Function and Form

October 01, 2014
The view from the iconic Scion xB just got better.  For 2015, a standard rear back-up camera has been added to help provide greater visibility when the car is in reverse.

The unmistakable boxy style and spacious interior also comes with a highly desirable, standard 6.1-inch LCD touchscreen Scion Display Audio System which includes HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and iPod® connectivity.... more

2015 Scion xB Product Information

2015 Scion xB Product Information

October 01, 2014

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

2014 Scion xB Product Information

June 02, 2014

Distinctive 2014 Scion xB Blends Function and Form

Distinctive 2014 Scion xB Blends Function and Form

May 30, 2014
TORRANCE, Calif., (May 30, 2014) – One of the most distinctive members of the Scion family, the 2014 xB stands apart from the crowd. Its unmistakable boxy style and spacious interior now comes with a highly desirable, standard 6.1-inch LCD touchscreen Scion Display Audio System. All 2014 Scion models feature the system, which includes HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and iPod® connectivity.... more

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

Scion xB Release Series 10.0 Infused With Techie Style

Scion xB Release Series 10.0 Infused With Techie Style

April 10, 2014
TORRANCE, Calif., (April 10, 2014) – Digital design never drove so well. Scion will debut the xB Release Series 10.0 at the New York International Auto Show on Wednesday, April 16, bringing together the inspiration and functionality of modern technology.... more

Take a Tour of Scion at SEMA

Take a Tour of Scion at SEMA

October 30, 2013
TORRANCE, Calif., (Oct. 30, 2013) – Performance, technology and the young entrepreneur influenced the Scion vehicles on display at the Specialty Equipment Market Association (SEMA) Show Nov. 5-8. The collection of five builds will be located at Booth 20313, alongside three 2014 Scion tCs competing in the Scion Tuner Challenge.... more

Scion Makes Touchscreen Audio System Standard for All Models

August 15, 2013
TORRANCE, Calif., (Aug. 15, 2013) – Scion is the first non-luxury car brand to feature a touchscreen audio system as standard equipment across its entire lineup. Scion also announces new features and manufacturer’s suggested retail prices (MSRP) for the 2014 FR-S and xD, 2013 xB and the limited-production 2014 iQ Monogram Series.
... more

2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

Toyota Motor Corporation Vehicles Continue to Dominate the 2013 J.D. Power and Associates Vehicle Dependability Study

February 13, 2013
TORRANCE, Calif., Feb. 13, 2013 – Seven Lexus, Toyota, and Scion models captured segment awards in the 2013 J.D. Power and Associates Vehicle Dependability Study, more than any other automaker.
... more

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
... more

Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
... more

Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011
December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
... more

2011 SEMA Show: Guide to Scion Vehicles

October 27, 2011
Scion displays seven vehicles at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas.... more

Scion Announces Pricing for 2012 xD and xB Release Series Models

September 29, 2011
DALLAS, Texas, September 29, 2011 – Scion today debuted for the first time its 2012 xD Release Series 4.0 (xD RS 4.0) and xB Release Series 9.0 (xB RS 9.0) models at the 2011 State Fair of Texas.... more

Scion Announces Pricing for 2012 xB with Standard Bluetooth and HD Radio Technology

June 28, 2011
June 28, 2011 – Torrance, Calif. - Scion announced today that its iconic xB urban utility vehicle will come standard with Bluetooth® hands-free and Bluetooth® streaming audio, and HD Radio™ technology, for the 2012 model year.
... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Toyota, Lexus, Scion Earn 8 ‘Top Safety Pick’ Awards

December 22, 2010
Dec. 22, 2010 -- The Insurance Institute for Highway Safety (IIHS) today announced that eight Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.... more

Scion Announces Pricing for xB Release Series 8.0

Scion Announces Pricing for xB Release Series 8.0

November 17, 2010
Scion announced today that it will be displaying its latest limited-production vehicle, the 2011 xB Release Series 8.0 (xB RS 8.0), in the Scion booth at the Los Angeles Auto Show, Nov. 17-28, 2010. The xB RS 8.0 will begin arriving in dealerships later this month.... more

2010 SEMA Show - Guide to Scion Cars

October 28, 2010
Scion marks its return to the 2010 SEMA Show with an exciting selection of custom-built cars. This year, Scion will feature eight vehicles at its exhibit.... more

Scion Announces Winners for Its 'Battle of the Builds' Customization Competition for U.S. Servicemen and Servicewomen

October 18, 2010
Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The “Scion Battle of the Builds” contest highlights the creativity, teamwork and can do attitude of today’s U.S. Military and challenged them to design a customized Scion xB.... more

Toyota Motor Sales Earns Six Segment Awards to Lead All Manufacturers in J.D. Power and Associates 2010 Initial Quality Study

June 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer.... more

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