News Releases

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion tC Builds on Sporty Driving Experience

2015 Scion tC Builds on Sporty Driving Experience

October 01, 2014
All the fun and versatility of the 2015 Scion tC comes together in new ways. For model year 2015, the Scion tC adds steering wheel-mounted paddle shifters to its automatic transmission model while keeping the same dynamic exterior, upgraded interior and highly desired technology. Two new colors – Blizzard Pearl and Cosmic Gray – update Scion’s top-selling vehicle for the new model year.... more

2015 Scion tC Product Information

October 01, 2014

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

2014 Scion tC Product Information

June 02, 2014

Bolder and Better for Summer: 2015 Scion FR-S Improves Dynamics and Appearance

Bolder and Better for Summer: 2015 Scion FR-S Improves Dynamics and Appearance

May 15, 2014
TORRANCE, Calif., (May 15, 2014) – Everybody wants to look and feel their best for summer and the 2015 Scion FR-S is no exception. The new model year FR-S features enhanced tuning and improved looks while the 2015 tC sports coupe receives new colors and a sporty feature to bring on the summer fun. Both models will go on sale in early June with new manufacturer’s suggested retail prices (MSRP).... more

Scion Social Media Contest Offers Fans Seven Days of Upgrades

Scion Social Media Contest Offers Fans Seven Days of Upgrades

March 17, 2014
TORRANCE, Calif., (March 17, 2014) – Harness your originality for upgrades. Scion fans have a chance to upgrade their lifestyles – just like the Scion Monogram Series – beginning today with a seven-day online contest of creativity.... more

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

January 09, 2014
TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto Show in Detroit. The Monogram Series vehicles will be available in dealerships starting in February.... more

‘Simpli-tC’ Entry Simply the Best in Scion Tuner Challenge

‘Simpli-tC’ Entry Simply the Best in Scion Tuner Challenge

November 06, 2013
LAS VEGAS, (Nov. 6, 2013) – An entry rooted in simplicity earned top marks for a Southern California custom builder. Judges today named Young Tea of Alhambra, Calif., the 2013 Scion Tuner Challenge winner at the Specialty Equipment Market Association (SEMA) Show. Tea aimed to enhance the existing design cues of the tC while creating a car for both daily driving and track weekends.... more

Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

October 30, 2013
TORRANCE, Calif., (Oct. 30, 2013) – The curtains came up Tuesday on the three Scion Tuner Challenge cars ahead of their Specialty Equipment Market Association (SEMA) Show debut in Las Vegas Nov. 5-8. The stars: three custom car builders representing tuner scenes in the East, the Pacific Northwest and Southern California. At the beginning of the competition, Scion gave each builder a stock 2014 tC plus $15,000 to design and modify the car within 90 days.... more

Scion Announces Tuner Challenge Finalists Headed to SEMA

September 05, 2013
TORRANCE, Calif., (Sept. 5, 2013) – Scion announced its three Scion Tuner Challenge finalists today, each of whom will show off their modified tC vehicles at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 5-8. The winning participants are Josh Croll of Mertztown, Pa., Walter Franco of Seattle and Young Tea of Alhambra, Calif.... more

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

June 27, 2013
TORRANCE, Calif. (June 27, 2013) -- Scion Racing will make its second appearance at the Pikes Peak International Hill Climb on June 30, with the FR-S debuting for its first race up the 14,110 foot summit in Colorado Springs, Colo. Now in its 91st year, the iconic and highly competitive event takes drivers up a 12.42-mile course with 156 turns to the top of Pikes Peak.... more

Scion Announces Pricing for Limited Production Scion 10 Series, New 2014 tC and iQ

May 08, 2013
TORRANCE, Calif., (May 8, 2013) – Scion today announced manufacturer’s suggested retail prices (MSRP) for its new limited production Scion 10 Series, the 2014 tC and the 2014 iQ. The Scion 10 Series includes special enhancements to the new tC and iQ as well as to the 2013 models of the xD, xB and FR-S in celebration of the brand’s 10th anniversary.
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2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

New 2014 Scion tC Sports Coupe to Make World Debut at 2013 New York Auto Show

March 21, 2013
TORRANCE, Calif., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show.... more

Scion tC Named to Top 10 in 2013 Kelley Blue Book Best Resale Value Awards

November 26, 2012
TORRANCE, Calif., (Nov. 26, 2012) – The 2013 Scion tCwas honored today as an overall Top 10 recipient in Kelley Blue Book’s respected annual 2013 Best Resale Value Awardsfor its anticipated best sustained value after five years of ownership. Automotive analysts used data from the Kelley Blue Book® Official Residual Value Guide to determine which new vehicles are expected to maintain the greatest proportion of their original list price five years later.... more

Scion Announces Pricing for 2013 tC Release Series 8.0

July 10, 2012
TORRANCE, Calif., July 10, 2012 -- Scion announced pricing today for its 2013 tC Release Series 8.0 (tC RS 8.0). Only 2,000 of the specially equipped sports coupes will be made and they will be available at dealer showrooms later this month.
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Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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Scion tC Receives Autobytel and AutoPacific 2012 Vehicle Satisfaction Award

May 24, 2012
TORRANCE, Calif. (May 24, 2012) – The 2012 Scion tC today was recognized as the Top Rated Sporty Car in the 16th Annual Autobytel and AutoPacific Vehicle Satisfaction Awards.
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Toyota Motor Sales Announces Price Increase for Select Toyota and Scion Models

March 30, 2012
TORRANCE, Calif., March 30, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for select Toyota and Scion models.
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Toyota Motor Corporation Vehicles Dominate J.D. Power and Associates 2012 Vehicle Dependability Study

February 15, 2012
TORRANCE, Calif., February 15, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
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Fifteen Toyota, Lexus and Scion Vehicles Earn Top Safety Pick Awards

December 15, 2011
December 15, 2011 -- The Insurance Institute for Highway Safety (IIHS) today announced that 15 Toyota, Lexus, and Scion vehicles earned Top Safety Pick awards for the 2012 model year, more than any other automaker.
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2011 SEMA Show: Guide to Scion Vehicles

October 27, 2011
Scion displays seven vehicles at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas.... more

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