News Releases

2014 SEMA: Scion Tuner Challenge - Super Street FR-S  Fact Sheet

2014 SEMA: Scion Tuner Challenge - Super Street FR-S Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

October 30, 2014

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif. (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Scion tC Release Series 9.0 Steals the Show

Scion tC Release Series 9.0 Steals the Show

October 29, 2014
TORRANCE, Calif. (Oct. 29, 2014) – Vibrant magma orange and designer details transform the new Scion tC Release Series 9.0 into a driver’s show car. Scion joined forces with Jeremy Lookofsky of Cartel Customs to create the limited edition, two-tone version of the sports coupe.... more

Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon

Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon

October 27, 2014
PLANO, TEXAS, Oct. 27, 2014 – Good food, live music, new friends—all the ingredients for a rollicking neighborhood block party. That’s what’s happening today in Plano.
 
Toyota has pulled out all the stops to thank the community, civic leaders, business partners and nearby corporations for the warm welcome to The Lone Star State.... more

Lights…Camera…Action!

Lights…Camera…Action!

October 22, 2014
Torrance, Calif., Oct. 22, 2014 – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots. The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Fans are encouraged to join the conversation at #iMDriven.... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion FR-S Advances the Look and Feel of Driving

2015 Scion FR-S Advances the Look and Feel of Driving

October 01, 2014
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.... more

September 2014 Sales Conference Notes

September 2014 Sales Conference Notes

October 01, 2014
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Vice President of Sales and Dealer Development Steve Hearne review September 2014 sales.  ... more

Toyota Division is Top Retail Brand for Ninth Straight Month

Toyota Division is Top Retail Brand for Ninth Straight Month

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.... more

September 2014 Sales Chart

September 2014 Sales Chart

October 01, 2014

2015 Scion tC Builds on Sporty Driving Experience

2015 Scion tC Builds on Sporty Driving Experience

October 01, 2014
All the fun and versatility of the 2015 Scion tC comes together in new ways. For model year 2015, the Scion tC adds steering wheel-mounted paddle shifters to its automatic transmission model while keeping the same dynamic exterior, upgraded interior and highly desired technology. Two new colors – Blizzard Pearl and Cosmic Gray – update Scion’s top-selling vehicle for the new model year.... more

Toyota Motor Sales Issues September 2014 Sales Preview

Toyota Motor Sales Issues September 2014 Sales Preview

October 01, 2014
TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, a decrease of 2.5 percent from September 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 24 selling days in September 2014 versus 23 selling days in September 2013, sales increased 1.7 percent from year-ago month.
 
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
 
For additional sales information, visit twitter.com/Toyota.  
                                    
Full press release to follow by 10:30 a.m. PDT.... more

2015 Scion xB Blends Function and Form

2015 Scion xB Blends Function and Form

October 01, 2014
The view from the iconic Scion xB just got better.  For 2015, a standard rear back-up camera has been added to help provide greater visibility when the car is in reverse.

The unmistakable boxy style and spacious interior also comes with a highly desirable, standard 6.1-inch LCD touchscreen Scion Display Audio System which includes HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and iPod® connectivity.... more

2015 Scion xB Product Information

2015 Scion xB Product Information

October 01, 2014

2015 Scion iQ Product Information

2015 Scion iQ Product Information

October 01, 2014

2015 Scion iQ Tackles Any Urban Challenge

2015 Scion iQ Tackles Any Urban Challenge

October 01, 2014
The premium micro subcompact 2015 iQ hits city streets in a big way. Metropolitan trendsetters will enjoy the standard touchscreen audio system and useful navigation, along with a super-tight 26.6-foot turning diameter that makes urban driving a breeze.... more

2015 Scion FR-S Product Information

October 01, 2014

2015 Scion tC Product Information

October 01, 2014

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

The Plano Plan: Toyota to Work with JLL to Oversee Development of New Headquarters

The Plano Plan: Toyota to Work with JLL to Oversee Development of New Headquarters

September 16, 2014
DALLAS (Sept. 16, 2014) – First they helped the world’s largest automaker find the place; now they’ll help with the space.... more

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

September 08, 2014
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe’s racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.... more

August 2014 Sales Conference Notes

August 2014 Sales Conference Notes

September 03, 2014
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review August 2014 sales.  ... more

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