Scion Lifestyle

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif. (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Scion tC Release Series 9.0 Steals the Show

Scion tC Release Series 9.0 Steals the Show

October 29, 2014
TORRANCE, Calif. (Oct. 29, 2014) – Vibrant magma orange and designer details transform the new Scion tC Release Series 9.0 into a driver’s show car. Scion joined forces with Jeremy Lookofsky of Cartel Customs to create the limited edition, two-tone version of the sports coupe.... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

September 08, 2014
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe’s racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.... more

Scion Audio Visual Presents 'Mementos'

Scion Audio Visual Presents 'Mementos'

February 28, 2014
LOS ANGELES, Calif., Feb. 28, 2014 -- SCION AUDIO VISUAL, the creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming, presents the first ever exhibition of Steve Aoki’s collection of fan art in Los Angeles. Steve Aoki is the Los Angeles based grammy-award nominated electronic music producer, record label owner and DJ.... more

Scion Owners Fill the Toy Chest for Needy Kids

Scion Owners Fill the Toy Chest for Needy Kids

October 17, 2013
TORRANCE, Calif., (Oct. 17, 2013) – The line of Scion owners held all the variety of a toy store in their arms. Thousands of action figures, games, trucks, dolls and more were donated to the Toys for Tots Foundation at the annual Scion Night held at Knott’s Scary Farm amusement park, attended by more than 12,500 owners and their guests.... more

Scion's Ten-Year Anniversary Marked with Scion 10 Series Music Release Compilation

Scion's Ten-Year Anniversary Marked with Scion 10 Series Music Release Compilation

May 24, 2013
TORRANCE, Calif., May 24, 2013 Today, Scion is releasing a 10-track compilation to mark its 10-year anniversary featuring artists they’ve worked with in the past as well as a few new ones entitled, Scion 10 Series Music Release. From the legendary rock group Melvins, to Detroit techno luminary Moodymann, to famed hip-hop producer Harry Fraud, and retro pop synthesizers Chromatics, unreleased tracks from the Scion A/V archives will be showcased.... more

Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

May 06, 2013
TORRANCE, Calif., (May 6, 2013) – Microsoft’s Turn 10 Studios, makers of the Forza Motorsport franchise for the Xbox 360, have created a digital likeness of a real-world, Meguiar’s Inc., modified Scion FR-S for players to download and race in Forza Motorsport 4 and Forza Horizon. Beginning today, the Meguiar’s Scion FR-S design will be available as a free download for any person who owns Forza Horizon, or for Forza Motorsport 4 players who have purchased the August Playseat Car Pack.... more

Young Entrepreneurs Win Scion "Motivate" Program

March 19, 2013
TORRANCE, Calif., (March 19, 2013) – Scion announced today the 10 talented and passionate young entrepreneurs who each won a Scion vehicle, Scion accessories, $10,000 and career mentoring as part of the Motivate program.... more

Scion Motivate Workshop to Support Young Entrepreneurs with Help from Industry Leaders

March 12, 2013
TORRANCE, Calif., (March 12, 2013) – Semi-finalists in Scion’s Motivate program will learn from other leading entrepreneurs in the creative community during a three-day workshop in Santa Monica, Calif. from March 13-15.... more

New TV Spots, Mini Documentaries Advance the ‘Scion Story’ Brand Campaign

February 11, 2013
TORRANCE, Calif., (Feb. 11, 2013) – The real lives of five young entrepreneurs form the backbone of Scion’s newest national ad campaign, “Make Every Second Count,” that launched today at www.scion.com and will continue with broadcast, print and online content developed with creative agency ATTIK. The new ads and online mini documentaries build on the “Scion Story” brand campaign launched last fall to showcase the company’s longstanding commitment to individual passions.
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Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS

January 09, 2013
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).
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New Scion Program 'Motivate' Offers Career Building Opportunity to Young, Self-Starters in the Creative Community

October 25, 2012
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
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10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event

October 18, 2012
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.
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Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

September 27, 2012
TORRANCE, Calif., (Sept. 27, 2012) – Scion today announced the launch of its brand campaign “What Moves You” featuring its own unique “Scion Story.” The campaign launches today at www.scion.com and continues with targeted high-profile broadcast, print, online and out-of-home placements next week.
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The Scion Story

September 27, 2012

Scion Announces Collaboration with its iQ and Sony’s PlayStation®Vita

May 01, 2012
TORRANCE, Calif., May 1, 2012 – Scion is pleased to announce that starting May 1 through July 31, 2012, buyers of a new 2012 Scion iQ will receive a PlayStation®Vita (PS Vita), portable entertainment system, while supplies last. 
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Scion Offers Care Packages to U.S. Servicemen and Women This Holiday Season to Show Its Appreciation

Scion Offers Care Packages to U.S. Servicemen and Women This Holiday Season to Show Its Appreciation

November 30, 2010
In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched the Scion Holiday Mail Drop. This program offers active duty U.S. military personnel the opportunity to receive a Scion cinch sack filled with complimentary clothing and accessories.... more

Scion Announces Winners for Its 'Battle of the Builds' Customization Competition for U.S. Servicemen and Servicewomen

October 18, 2010
Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The “Scion Battle of the Builds” contest highlights the creativity, teamwork and can do attitude of today’s U.S. Military and challenged them to design a customized Scion xB.... more

Scion Helps Military Parents Deliver Gifts to Their Children This Holiday Season

December 24, 2009
In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched a special holiday toy program which helps servicemen and women currently deployed overseas to send their children a miniature die cast or plush tC at no cost, along with a personalized message from the service member.... more

Scion’s Brand Manifesto Campaign Inspires Originality and Challenges Individuals to “Become One of Us by Becoming None of Us”

Scion’s Brand Manifesto Campaign Inspires Originality and Challenges Individuals to “Become One of Us by Becoming None of Us”

July 16, 2009
Scion today announced the launch of its new “Brand Manifesto” campaign, intended to engage a new youthful audience of creative influencers. Channeled through TV spots, print, online and out-of-home media, bold manifestos were created to expose Scion’s declaration for both individuality and originality.... more

Scion Club Social

March 03, 2009
While not quite as old as the automobile itself, car clubs have been around for decades, outgrowths of enthusiasts’ intense desire to honor their favorite makes and/or models and share that reverence with other like-minded people. Over the last 10 years, online communities have accelerated the growth of many clubs; nowhere is this more evident than among Scion supporters.... more

Scion Reinvents Individuality with New Brand Campaign

July 28, 2008
Scion recently launched its "United by Individuality" brand campaign, which reinvents the brand's distinctiveness by communicating several of its core philosophies - creativity, personalization, authenticity, and community.... more

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