News releases

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

Heritage Inspires First Scion FR-S Release Series

Heritage Inspires First Scion FR-S Release Series

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).... more

Scion FR-S Races to the Top

Scion FR-S Races to the Top

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – The view from the top looks pretty nice. The Scion FR-S earned praise from Edmunds.com editors as a Top Rated Vehicle. The awards aim to identify the best new vehicles on the market today.... more

Scion FR-S Shines Again as AUTOMOBILE Magazine All-Star

Scion FR-S Shines Again as AUTOMOBILE Magazine All-Star

April 08, 2014
TORRANCE, Calif., (April 8, 2014) – To become an AUTOMOBILE Magazine All-Star, the Scion FR-S had to shine. By achieving it twice, the FR-S shows lasting power. The annual list from the publication’s industry judges compared all current model year vehicles on sale in the United States. The 2014 FR-S shares its spot with the 2014 Subaru BRZ.... more

Scion Social Media Contest Offers Fans Seven Days of Upgrades

Scion Social Media Contest Offers Fans Seven Days of Upgrades

March 17, 2014
TORRANCE, Calif., (March 17, 2014) – Harness your originality for upgrades. Scion fans have a chance to upgrade their lifestyles – just like the Scion Monogram Series – beginning today with a seven-day online contest of creativity.... more

Scion FR-S Locks Down 'Cool' with KBB.com

Scion FR-S Locks Down 'Cool' with KBB.com

March 07, 2014
TORRANCE, Calif., (March 7, 2014) – Coolness has a name: the Scion FR-S. For the second year in a row, editors at Kelley Blue Book www.kbb.com named the Scion FR-S to the top of their “10 Coolest New Cars Under $25,000 of 2014.”  The annual consumer resource list highlights affordable vehicles for drivers of all lifestyles, each that bring a subjective “cool factor.”... more

Twice as Nice: Scion FR-S Again U.S. News 'Best Sports Car for the Money'

Twice as Nice: Scion FR-S Again U.S. News 'Best Sports Car for the Money'

February 12, 2014
TORRANCE, Calif., (Feb. 12, 2014) – Scion FR-S fans can take another victory lap. The national consumer publication U.S. News & World Report named the 2014 Scion FR-S its “Best Sports Car for the Money” for the second year in a row. The judges evaluated 225 cars across 21 categories to name the winners.... more

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

January 09, 2014
TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto Show in Detroit. The Monogram Series vehicles will be available in dealerships starting in February.... more

Scion FR-S Repeats SEMA Win as Hottest Sport Compact

Scion FR-S Repeats SEMA Win as Hottest Sport Compact

November 05, 2013
TORRANCE, Calif., (Nov. 5, 2013) – It’s back again for the win. Judges today named the Scion FR-S the Hottest Sport Compact for the second year at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Last year marked the first appearance of the FR-S at SEMA.... more

Take a Tour of Scion at SEMA

Take a Tour of Scion at SEMA

October 30, 2013
TORRANCE, Calif., (Oct. 30, 2013) – Performance, technology and the young entrepreneur influenced the Scion vehicles on display at the Specialty Equipment Market Association (SEMA) Show Nov. 5-8. The collection of five builds will be located at Booth 20313, alongside three 2014 Scion tCs competing in the Scion Tuner Challenge.... more

Scion Makes Touchscreen Audio System Standard for All Models

August 15, 2013
TORRANCE, Calif., (Aug. 15, 2013) – Scion is the first non-luxury car brand to feature a touchscreen audio system as standard equipment across its entire lineup. Scion also announces new features and manufacturer’s suggested retail prices (MSRP) for the 2014 FR-S and xD, 2013 xB and the limited-production 2014 iQ Monogram Series.
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Scion Racing Returns to Tackle Pikes Peak International Hill Climb

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

June 27, 2013
TORRANCE, Calif. (June 27, 2013) -- Scion Racing will make its second appearance at the Pikes Peak International Hill Climb on June 30, with the FR-S debuting for its first race up the 14,110 foot summit in Colorado Springs, Colo. Now in its 91st year, the iconic and highly competitive event takes drivers up a 12.42-mile course with 156 turns to the top of Pikes Peak.... more

Scion FR-S Named 2013 AUTOMOBILE Magazine All-Star

May 21, 2013
TORRANCE, Calif. (May 21, 2013) – The Scion FR-S was named a 2013 AUTOMOBILE Magazine All-Star today as part of the leading automotive publication’s annual list. To earn its spot, industry judges evaluated the FR-S against all current model year vehicles on sale in the United States across all categories. The FR-S shares its spot with the Subaru BRZ.
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Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

Meguiar’s Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games

May 06, 2013
TORRANCE, Calif., (May 6, 2013) – Microsoft’s Turn 10 Studios, makers of the Forza Motorsport franchise for the Xbox 360, have created a digital likeness of a real-world, Meguiar’s Inc., modified Scion FR-S for players to download and race in Forza Motorsport 4 and Forza Horizon. Beginning today, the Meguiar’s Scion FR-S design will be available as a free download for any person who owns Forza Horizon, or for Forza Motorsport 4 players who have purchased the August Playseat Car Pack.... more

2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

Scion FR-S Named Best Sports Car for the Money by U.S. News & World Report

February 21, 2013
TORRANCE, Calif., (Feb. 21, 2013) – The 2013 FR-S beat out its competition to earn the Best Sports Car for the Money from respected publication U.S. News & World Report. The annual award recognizes value, quality and critical acclaim across 21 vehicle categories.... more

Scion FR-S Named Official Race Vehicle for 2013 Toyota Pro/Celebrity Race

February 07, 2013
CHICAGO, Feb. 7, 2013-Toyota Motorsports and Scion announced today that the Scion FR-S sports coupe will be the official vehicle of the 2013 Toyota Pro/Celebrity Race. This first Pro/Celebrity race-ready vehicle is making its debut here at the Chicago Auto Show.
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Scion FR-S Wins Cars.com Best of 2013 Award

January 16, 2013
TORRANCE, Calif., (Jan. 16, 2013) – Collecting its first award of the new year, the Scion FR-S captured the Best of 2013 award from Cars.com, an online review and consumer information website. The win was announced at a Cars.com event surrounding the North American International Auto Show in Detroit and shared with the Subaru BRZ.
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Scion FR-S Nominated to Best of 2013 List by Cars.com

December 20, 2012
TORRANCE, Calif., (Dec. 20, 2012) – The Scion FR-S was nominated as a Best of 2013 car by Cars.com, an online review and consumer information website. Judges evaluated this year’s new and redesigned cars, and they praised the FR-S for its driving experience and affordability. The FR-S shares its nomination with the Subaru BRZ.
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Scion FR-S Wins First Ever AutoGuide.com Car of the Year Award

December 19, 2012
TORRANCE, Calif., (Dec. 19, 2012) – AutoGuide.com judges have bestowed the consumer resource website’s first Car of the Year Award to the Scion FR-S. All new vehicles were evaluated against their competitors, new class benchmarks set and their importance to the automaker, consumers and industry. Describing the FR-S as “driving bliss,” AutoGuide.com called out the sport car’s agility and balance, in addition to its driver responsiveness.
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Car and Driver Magazine Names FR-S to 10Best Cars of 2013

December 05, 2012
TORRANCE, Calif., (Dec. 5, 2012) – The Scion FR-S earned recognition today from Car and Driver, the world's largest automotive publication, as part of its “10Best” cars of 2013. The magazine highlights the best cars for under $80,000 available on showroom floors in January 2013. Scion introduced the FR-S earlier this year to positive industry reviews and consumer excitement. The FR-S shares its spot on the list with the Subaru BRZ.... more

Scion FR-S Tuner Challenge Winner

November 01, 2012
LAS VEGAS (Nov. 1, 2012) – With a unique color and a supercharger under the hood, custom-car builder Chris Basselgia of Lebanon, Pa., won Scion’s FR-S Tuner Challenge, announced yesterday at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

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Scion FR-S Named Hottest Sport Compact at the 2012 SEMA Show

October 30, 2012
LAS VEGAS, (Oct. 30, 2012) – The Scion FR-S earned industry recognition today with the Hottest Sport Compact award on the first day of the 2012 Specialty Equipment Market Association (SEMA) Show in Las Vegas.
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Scion FR-S Tuner Challenge Specs

October 26, 2012

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