News releases

2015 - 2016 Toyota Full-Line and Scion Pricing

August 17, 2015

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

June 23, 2015
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.  ... more

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

April 30, 2015
TORRANCE, Calif. (April 30, 2015) – Scion’s FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price.... more

Toyota Engineers to Drive One Lap of America Endurance Race

Toyota Engineers to Drive One Lap of America Endurance Race

April 28, 2015
ERLANGER, Ky., April 28, 2015 -- Although you won’t see Burt Reynolds, Dom DeLuise, or Farrah Fawcett in the 2015 One Lap of America endurance race, the stars of the 1981 movie, Cannonball Run, would find it eerily familiar to their script.  The Car and Driver magazine writer and auto racer Brock Yates, who wrote the screenplay, based it upon his experiences organizing the race four times between 1971 and 1979.  Yates’ idea evolved into the One Lap of America, gaining legitimacy along the way.  It is now run by his son Brock Yates, Jr. ... more

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

April 13, 2015
TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including fashion designer Christian Siriano, Charles Adler, co-founder of Kickstarter, and Candace Nelson, founder of Sprinkles Cupcakes (among others), recently listened to business pitches inside a Scion xB and helped Scion select which entrepreneurs to support with funding, mentorship or a vehicle.
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Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

March 27, 2015
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.... more

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

January 30, 2015
CHICAGO, (Jan. 30, 2015) – The winning vehicle of Scion’s 10th annual Tuner Challenge is coming to the 2015 Chicago Auto Show. The Speedhunters-designed “Maximum Attack” Scion FR-S makes its first public appearance since November when it was crowned winner of the Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Scion Showcases SEMA Standouts

Scion Showcases SEMA Standouts

November 05, 2014
LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The online international collective digs up exciting stories surrounding car culture.... more

2014 SEMA: Scion Tuner Challenge - Super Street FR-S  Fact Sheet

2014 SEMA: Scion Tuner Challenge - Super Street FR-S Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

October 30, 2014

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif., (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion FR-S Advances the Look and Feel of Driving

2015 Scion FR-S Advances the Look and Feel of Driving

October 01, 2014
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.... more

2015 Scion FR-S Product Information

October 01, 2014

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

September 08, 2014
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe’s racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.... more

Scion Taps Media Partners for 10th SEMA Tuner Challenge

Scion Taps Media Partners for 10th SEMA Tuner Challenge

August 11, 2014
TORRANCE, Calif., (Aug. 11, 2014) – They publish about the FR-S and they love the FR-S, but can they tune it? Scion announced today the three media partners that will compete in its 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7. Super StreetGT Channel and Speedhunters will put their own spins on the stock FR-S vehicles, drawing inspiration from the details of the FR-S Release Series 1.0.... more

Drifting Star Ken Gushi to Race Scion FR-S at Pikes Peak

Drifting Star Ken Gushi to Race Scion FR-S at Pikes Peak

June 23, 2014
TORRANCE, Calif., (June 23, 2014) – Veteran racer Ken Gushi knows the Scion FR-S. He also knows the demanding 156-turn race course that climbs Pikes Peak. Gushi will bring his experiences together driving the GReddy Racing Scion FR-S in the 92nd annual Pikes Peak International Hill Climb on June 29.... more

2014 Scion FR-S Product Information

June 02, 2014

Bolder and Better for Summer: 2015 Scion FR-S Improves Dynamics and Appearance

Bolder and Better for Summer: 2015 Scion FR-S Improves Dynamics and Appearance

May 15, 2014
TORRANCE, Calif., (May 15, 2014) – Everybody wants to look and feel their best for summer and the 2015 Scion FR-S is no exception. The new model year FR-S features enhanced tuning and improved looks while the 2015 tC sports coupe receives new colors and a sporty feature to bring on the summer fun. Both models will go on sale in early June with new manufacturer’s suggested retail prices (MSRP).... more

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

Heritage Inspires First Scion FR-S Release Series

Heritage Inspires First Scion FR-S Release Series

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).... more

Scion FR-S Races to the Top

Scion FR-S Races to the Top

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – The view from the top looks pretty nice. The Scion FR-S earned praise from Edmunds.com editors as a Top Rated Vehicle. The awards aim to identify the best new vehicles on the market today.... more

Scion FR-S Shines Again as AUTOMOBILE Magazine All-Star

Scion FR-S Shines Again as AUTOMOBILE Magazine All-Star

April 08, 2014
TORRANCE, Calif., (April 8, 2014) – To become an AUTOMOBILE Magazine All-Star, the Scion FR-S had to shine. By achieving it twice, the FR-S shows lasting power. The annual list from the publication’s industry judges compared all current model year vehicles on sale in the United States. The 2014 FR-S shares its spot with the 2014 Subaru BRZ.... more

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