Auto Shows/Events

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.... more

Toyota Motor Sales Issues April 2014 Sales Preview

Toyota Motor Sales Issues April 2014 Sales Preview

May 01, 2014
TORRANCE, Calif. (May 1, 2014) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2014 sales results of 199,660 units, an increase of 9 percent from April 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in April 2014 versus 25 selling days in April 2013, TMS sales increased 13.3 percent from year-ago month.
 
“Sales momentum from March rolled into April pushing the industry to its best back-to-back monthly sales pace since fall of 2007,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, truck sales continue to soar. Tundra is a highlight with double-digit gains as comfort, safety and technology of the all-new model remain a strong draw for consumers.”
 
Full press release to follow by 10:30 a.m. PDT.... more

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

April 16, 2014
NUEVA YORK (16 de abril de 2014) – La ciudad de los sueños ahora cuenta con una razón más para dejar correr su imaginación: la distintiva línea de vehículos Scion que se lucirá durante el New York International Auto Show. Con el debut oficial de los automóviles más nuevos de la línea Scion Release Series, la marca no sólo hará alarde de su porte y aspecto más recientes, sino que además revelará la avanzada tecnología que desea con tanto fervor una nueva generación de conductores.... more

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

Heritage Inspires First Scion FR-S Release Series

Heritage Inspires First Scion FR-S Release Series

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).... more

Scion xB Release Series 10.0 Infused With Techie Style

Scion xB Release Series 10.0 Infused With Techie Style

April 10, 2014
TORRANCE, Calif., (April 10, 2014) – Digital design never drove so well. Scion will debut the xB Release Series 10.0 at the New York International Auto Show on Wednesday, April 16, bringing together the inspiration and functionality of modern technology.... more

Scion Uses Social Media, Ride and Drive Program to Connect with Public at 2014 Chicago Auto Show

Scion Uses Social Media, Ride and Drive Program to Connect with Public at 2014 Chicago Auto Show

January 31, 2014
CHICAGO, Ill., (Jan. 31, 2014) – Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show. ... more

Social Media Elements Help Drive Scion Exhibit at NAIAS

Social Media Elements Help Drive Scion Exhibit at NAIAS

January 10, 2014
DETROIT, Mich., (Jan. 10, 2014) – Scion will be incorporating an array of social media-focused elements in its exhibit at the 2014 North American International Auto Show (NAIAS), complementing the brand’s exciting lineup of youth-oriented vehicles.... more

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

Limited Scion Monogram Series Brings Premium Features to FR-S and tC

January 09, 2014
TORRANCE, Calif., (Jan. 9, 2014) – Exceptional features will now come at even more exceptional prices. The 2014 Scion FR-S and tC gain premium features with the competitively priced, limited edition Monogram Series™ models on display for the first time at the North American International Auto Show in Detroit. The Monogram Series vehicles will be available in dealerships starting in February.... more

‘Simpli-tC’ Entry Simply the Best in Scion Tuner Challenge

‘Simpli-tC’ Entry Simply the Best in Scion Tuner Challenge

November 06, 2013
LAS VEGAS, (Nov. 6, 2013) – An entry rooted in simplicity earned top marks for a Southern California custom builder. Judges today named Young Tea of Alhambra, Calif., the 2013 Scion Tuner Challenge winner at the Specialty Equipment Market Association (SEMA) Show. Tea aimed to enhance the existing design cues of the tC while creating a car for both daily driving and track weekends.... more

Scion FR-S Repeats SEMA Win as Hottest Sport Compact

Scion FR-S Repeats SEMA Win as Hottest Sport Compact

November 05, 2013
TORRANCE, Calif., (Nov. 5, 2013) – It’s back again for the win. Judges today named the Scion FR-S the Hottest Sport Compact for the second year at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Last year marked the first appearance of the FR-S at SEMA.... more

Take a Tour of Scion at SEMA

Take a Tour of Scion at SEMA

October 30, 2013
TORRANCE, Calif., (Oct. 30, 2013) – Performance, technology and the young entrepreneur influenced the Scion vehicles on display at the Specialty Equipment Market Association (SEMA) Show Nov. 5-8. The collection of five builds will be located at Booth 20313, alongside three 2014 Scion tCs competing in the Scion Tuner Challenge.... more

Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

October 30, 2013
TORRANCE, Calif., (Oct. 30, 2013) – The curtains came up Tuesday on the three Scion Tuner Challenge cars ahead of their Specialty Equipment Market Association (SEMA) Show debut in Las Vegas Nov. 5-8. The stars: three custom car builders representing tuner scenes in the East, the Pacific Northwest and Southern California. At the beginning of the competition, Scion gave each builder a stock 2014 tC plus $15,000 to design and modify the car within 90 days.... more

Scion Takes on the Runway Supporting Project Ethos Event

October 08, 2013
TORRANCE, Calif., (Oct. 8, 2013) – Local and international fashion, music and art will be on center stage when Scion sponsors the Project Ethosevent during Los Angeles Fashion Week on Oct. 15. The event will run 8 p.m. to 2 a.m. at the Avalon Hollywood and include runway shows, an art gallery and a live performance from L.A.-based music group YACHT.... more

Scion Announces Tuner Challenge Finalists Headed to SEMA

September 05, 2013
TORRANCE, Calif., (Sept. 5, 2013) – Scion announced its three Scion Tuner Challenge finalists today, each of whom will show off their modified tC vehicles at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 5-8. The winning participants are Josh Croll of Mertztown, Pa., Walter Franco of Seattle and Young Tea of Alhambra, Calif.... more

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

Scion Racing Returns to Tackle Pikes Peak International Hill Climb

June 27, 2013
TORRANCE, Calif. (June 27, 2013) -- Scion Racing will make its second appearance at the Pikes Peak International Hill Climb on June 30, with the FR-S debuting for its first race up the 14,110 foot summit in Colorado Springs, Colo. Now in its 91st year, the iconic and highly competitive event takes drivers up a 12.42-mile course with 156 turns to the top of Pikes Peak.... more

2013 New York Auto Show - 2014 Scion tC and Scion 10 Series Debut

March 28, 2013
Scion Vice President Doug Murtha reveals the 2014 Scion tC and the Scion 10 Series at the 2013 New York International Auto Show, Thursday, March 28.... more

New, Sportier 2014 Scion tC Debuts at New York International Auto Show

March 28, 2013
NEW YORK (March 28, 2013) – Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.... more

New 2014 Scion tC Sports Coupe to Make World Debut at 2013 New York Auto Show

March 21, 2013
TORRANCE, Calif., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show.... more

Scion Motivate Workshop to Support Young Entrepreneurs with Help from Industry Leaders

March 12, 2013
TORRANCE, Calif., (March 12, 2013) – Semi-finalists in Scion’s Motivate program will learn from other leading entrepreneurs in the creative community during a three-day workshop in Santa Monica, Calif. from March 13-15.... more

Scion FR-S Named Official Race Vehicle for 2013 Toyota Pro/Celebrity Race

February 07, 2013
CHICAGO, Feb. 7, 2013-Toyota Motorsports and Scion announced today that the Scion FR-S sports coupe will be the official vehicle of the 2013 Toyota Pro/Celebrity Race. This first Pro/Celebrity race-ready vehicle is making its debut here at the Chicago Auto Show.
... more

Scion Racing Prepares for Competitive 2013 Rally America National Championship

January 23, 2013
TORRANCE, Calif. (Jan. 23, 2013) - Scion Racing returns for its second full rally season with a new Scion xD in the Rally America National Championship. Driver Andrew Comrie-Picard and the team will compete in seven scheduled events, beginning with the two-day Sno*Drift Rally in Atlanta, Mich., on Jan. 25-26.
... more

Sizzling FR-S and Interactivity Are Key Elements at Scion Exhibit

January 22, 2013
CHICAGO (Jan. 22, 2013)– Scion, the youth brand of Toyota, will be incorporating cutting-edge interactivity and dazzling, award-winning vehicles to showcase its iconic lineup at the 2013 Chicago Auto Show.
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Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS

January 09, 2013
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American International Auto Show (NAIAS).
... more

Scion FR-S Tuner Challenge Winner

November 01, 2012
LAS VEGAS (Nov. 1, 2012) – With a unique color and a supercharger under the hood, custom-car builder Chris Basselgia of Lebanon, Pa., won Scion’s FR-S Tuner Challenge, announced yesterday at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

... more

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