Auto Shows/Events

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
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Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

November 18, 2015
Andrew Gilleland, Vice President, Scion, reveals the Scion C-HR Concept vehicle at Los Angeles Auto Show, Wednesday, Nov. 18, 2015. ... more

Próximo Icono de Scion: Debut Mundial del Automóvil C-HR Concept en la Exhibición de Autos de Los Ángeles

Próximo Icono de Scion: Debut Mundial del Automóvil C-HR Concept en la Exhibición de Autos de Los Ángeles

November 18, 2015
TORRANCE, Calif. (18 de noviembre de 2015) – Cuando los diseñadores del automóvil C-HR Concept de Scion comenzaron sus sondeos, los clientes jóvenes creativos urbanos les dijeron, “Es bueno ser polarizante. Pero no aburrido.” Este sentimiento fue evidente hoy durante el debut mundial del automóvil C-HR Concept de Scion en la Exhibición de Autos de Los Ángeles. ... more

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

November 18, 2015
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.”  That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.... more

2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs

2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs

October 29, 2015

2015 SEMA - Scion Tuner Challenge - illest iM Specs

2015 SEMA - Scion Tuner Challenge - illest iM Specs

October 29, 2015

2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion iA Specs

2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion iA Specs

October 29, 2015

2015 SEMA - Eddie Huang Scion iA Specs

2015 SEMA - Eddie Huang Scion iA Specs

October 29, 2015

Scion Showcases Fashion and Passion

Scion Showcases Fashion and Passion

October 29, 2015
TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.... more

World Debut of Scion Concept Car at L.A. Auto Show

World Debut of Scion Concept Car at L.A. Auto Show

October 06, 2015
TORRANCE, Calif. (Oct. 6, 2015) – Following the recent introduction of the Scion iM 5-door hatchback and the sporty Scion iA sedan, the youth division of Toyota is preparing to further expand its lineup with a third all-new vehicle. The world debut of the next Scion concept will take place at the Los Angeles Auto Show, Nov. 18-19, 2015.... more

Partnering Products and Passion

Partnering Products and Passion

August 25, 2015
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.... more

2016 Scion iA Product Information

2016 Scion iA Product Information

June 28, 2015

2016 Scion iM Product Information

2016 Scion iM Product Information

June 28, 2015

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

March 31, 2015
Doug Murtha, Group Vice President of Scion Division reveals the 2016 Scion iM hatchback and iA sedan at the 2015 New York International Auto Show on Tuesday, March 31, 2015. ... more

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.... more

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

March 31, 2015
NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.... more

Sports Sedan that Shouts Success

Sports Sedan that Shouts Success

March 31, 2015
NEW YORK – March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.... more

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

March 27, 2015
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.... more

Scion’s Double-Take at New York International Auto Show

Scion’s Double-Take at New York International Auto Show

March 18, 2015
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show.  It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.... more

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

January 30, 2015
CHICAGO, (Jan. 30, 2015) – The winning vehicle of Scion’s 10th annual Tuner Challenge is coming to the 2015 Chicago Auto Show. The Speedhunters-designed “Maximum Attack” Scion FR-S makes its first public appearance since November when it was crowned winner of the Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

January 09, 2015
DETROIT, Jan. 9, 2015 – Scion is using technology in its exhibit at the 2015 North American International Auto Show (NAIAS) to engage with young consumers about its exciting lineup of youth-oriented vehicles.... more

New Names and Bold Bodies Coming to Scion in 2015

New Names and Bold Bodies Coming to Scion in 2015

January 07, 2015
TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year’s Resolution to debut an all-new body by spring.  And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up. ... more

2014 Los Angeles Auto Show - Scion iM Concept Debut - Doug Murtha

2014 Los Angeles Auto Show - Scion iM Concept Debut - Doug Murtha

November 19, 2014
Doug Murtha, Vice President of Scion Division debuts the Scion iM concept vehicle at the 2014 Los Angeles Auto Show on Wednesday, Nov. 19, 2014. ... more

From Concept to Commitment - Scion Announces New Product Plans

From Concept to Commitment - Scion Announces New Product Plans

November 19, 2014
TORRANCE, Calif., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015. Fans will get a first look at the road-ready, sporty ride – and another new Scion model – at the New York International Auto Show in April.... more

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