Toyota Announces Pricing for Limited Edition Tacoma Pickup TRD T/X Baja Series Package

• Inspired By Toyota’s Baja Racing Heritage
• Enhanced Suspension For Greater Off-Road Performance
• Special Package Adds to Updated 2012 Tacoma
April 23, 2012
TORRANCE, Calif., April 23, 2012 - - Toyota Motor Sales (TMS), USA, Inc., announced prices today for the TRD T|X Baja Series Package. Inspired by Toyota’s Baja racing heritage, the truck reveals bold graphics with its name “Baja Series” and enhanced suspension, elevating the capability of Tacoma’s TRD Off-Road pickup to a new level of fun and function. The special limited edition package will be available on select Tacoma 4x4 pickup trucks. 
 
The TRD T|X Baja Series Package provides the customer with a great value and high level of capability that is backed by Toyota’s standard vehicle warranty. The TRD T|X Baja Series Package is offered at an MSRP of $5,015 less a $650 Factory Credit. There is an additional savings because the package the Baja Series is built on top of, TRD Off-Road Package for the Baja Series, is priced below the regular TRD Off-Road Package.

Toyota has a rich Baja racing heritage that dates back nearly three decades and includes numerous titles at the legendary Baja 500 and 1000. Toyota’s desert racing program has inspired the development of numerous TRD off-road focused products and packages over the years including the Tacoma PreRunner and TRD Off-Road packages for both Tacoma and Tundra. Last year, Tacoma’s Off-Road Package was enhanced with the launch of the TRD T|X and T|X Pro packages. TRD now takes Tacoma off-roading to the next level with the development of the T|X Baja Series. 
 
The T|X Baja Series will be available on both the Tacoma Access and Double Cab 4x4 models equipped with the TRD Off-Road Package. The Tacoma T|X Baja Series is equipped with a 4.0-liter V6 engine with either six-speed manual and five-speed automatic transmissions. In addition to an electronically-controlled locking rear differential, Active Traction Control (A-TRAC), Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC) currently equipped on the TRD Off-Road package, the limited edition T|X Baja Series adds BF Goodrich T/A KO tires (LT265/70R16) and bead-lock style off-road wheels with an exclusive Gun-Metal Gray finish, TRD Cat-back Exhaust, increased front ride height of nearly two inches and unique Baja Series graphics. 

The front suspension has been upgraded to include Ø66mm piston Bilstein race shocks with TRD coil springs that feature a protective zinc plated body and a one inch increase in wheel travel. The rear suspension is equipped with Ø50mm piston Bilstein race shocks with a remote reservoir to increase shock oil capacity for greater heat dissipation and damping sensitivity. The rear shocks also include a zinc plated body and a 1.5-inch increase in wheel travel.
 
The T|X Baja Series will be part of a Tacoma line that was updated for 2012 with a restyled front end and a refreshed interior in all models. Exterior changes included a redesigned hood, grille, headlamps and front bumper, among other changes. Inside, Tacoma received a new center-instrument panel design with a revised gauge cluster, along with a new steering wheel. A redesigned center stack added new air conditioner/heater controls and power point locations. 
 
The 2012 Tacoma interior also received a new look with a black high-contrast center console, switch plate covers, dash and upper door trim, while the SR5 grade featured a new seat fabric design. Tacoma offers new heavy-duty all-weather flooring option for 2012 on Tacoma Access and Double Cab models equipped with a V6 engine. The more specialized TRD Sport and Off-Road packages also feature new water-resistant fabric protection seats.
 
All Tacoma TRD T|X Baja Series models will be built exclusively at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio and will reach dealer showrooms in May 2012. Prices for the Baja Series Tacoma do not include delivery, processing and handling fees (DPH), which are $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
 
2012 Toyota Tacoma Baja Series Model-By-Model Prices
Tacoma Baja Series 2012 MY
Model Code
Series
Description
MSRP
TRD
Off-Road
Pkg for
Baja ($)
Baja Series Pkg ($)
 
Baja Series Factory Credit
New MSRP
2012
7553
Tacoma
Access Cab 4x4 V6 MT


$25,055


$3,570


$5,015
 
 
-$650


$32,990
2012
7554
Tacoma
Access Cab 4x4 V6 Auto


$25,935


$3,670


$5,015
 

-$650


$33,975
2012
7593
Tacoma
Double Cab 4x4 V6 MT


$26,455


$3,455


$5,015
 

-$650


$34,275
2012
7594
Tacoma
Double Cab 4x4 V6 Auto


$27,335


$3,555


$5,015
 

-$650


$35,255
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee of $810

Tacoma TRD T|X Baja Series Features
  • Off-Road tuned front and rear TRD Bilstein racing shocks
  • Electronically-controlled locking rear differential
  • Active Traction Control (A-TRAC)
  • Hill-Start Assist Control (HAC)
  • Downhill Assist Control (DAC)
  • BF Goodrich T/A KO tires (LT265/70R16) with bead-lock style off-road wheels with exclusive Gun-Metal Gray finish
  • TRD Cat-Back Exhaust
  • Increased front ride height by nearly two inches
  • Matte Black T|X Baja Vehicle Side Graphics
  • Exclusive TRD Tailgate Badge

NOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
Media Contacts
Toyota Division Communications
Greg Thome (310) 468-3279 or greg_thome@toyota.com
Sam Butto (310) 468-7728 or sam_butto@toyota.com

Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com

Categories
Tags
2012 toyota tacoma baja edition trd package
Related Press Kits

< back

Related Photos

2012 - 2015 Toyota Tacoma Baja 002
2012 - 2015 Toyota Tacoma Baja 037
2012 - 2015 Toyota Tacoma Baja 002

2012 - 2015 Toyota Tacoma Baja 002

2012, 2013, 2014 and 2015 Toyota Tacoma
Download High Res.
2012 - 2015 Toyota Tacoma Baja 037

2012 - 2015 Toyota Tacoma Baja 037

2012, 2013, 2014 and 2015 Toyota Tacoma
You must be logged in to view this item.




This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.