Toyota Furia Concept Makes Global Debut with Help of Samsung Transparent Displays

January 10, 2013
TORRANCE, Calif., Jan. 10, 2013 – Toyota’s Furia concept will make its world debut at the 2013 North American International Auto Show with the help of Samsung transparent display technology. On Jan. 14, Toyota’s striking new sedan concept will be revealed using a custom-built structure housing thirty of Samsung’s new 46” transparent LCD panels. Toyota will be the first automotive company to use this technology to reveal a vehicle at a major international auto show.
“This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car”, said o2 Creative Solution’s Design Director Brian Hords. o2 Creative Solutions is the agency responsible for execution of the Furia Concept’s reveal.
The efficient transparent LCD panels consume up to 90 percent less electricity because they utilize ambient light, such as from the sun or existing indoor lighting. Transparent panels show tremendous promise as promotional tools that can be applied to the side of a building, billboards or store windows. According to market research firm Displaybank, the transparent display market is expected to grow from $0.9 billion in 2015 to $87 billion in 2025.  

# # #

Media Contacts
Toyota Division Communications
Greg Thome                (310) 468-3279 or
Moe Durand                (310) 468-1601 or
Samsung Semiconductor
John Lucas                  (408) 544-4363 or
Courtney Kessler        (212) 27-3720 or
Media Web site:            
Toyota Public Web site:
NOTE TO EDITORS: Video to accompany this story is available and can be retrieved in digital form by media without charge at
toyota auto show furia samsung transparent displa

< back

Related Photos

Toyota Auto Show Display 001
Toyota Auto Show Display 002
Toyota Corolla Furia Concept Reveal 024
Toyota Auto Show Display 001

Toyota Auto Show Display 001

Toyota will reveal concept using Samsung’s new 46” transparent LCD.
Download Low Res. Download High Res.
Toyota Auto Show Display 002

Toyota Auto Show Display 002

Toyota will be the first automotive company to use transparent display technology to reveal a vehicle.
Toyota Corolla Furia Concept Reveal 024

Toyota Corolla Furia Concept Reveal 024

The Toyota Corolla Furia is revealed at the Detroit auto show through state of the art transparent LCD panels. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.

Related Albums

2013 Detroit Auto Show - Toyota Furia Concept (Videos)

View Album
You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.