MIAMI (May 28, 2013) — Toyota’s commitment to the environment is a way of life, extending across operations and epitomized by the Toyota Prius Family of vehicles. Hispanics across the country are increasingly becoming environmentally aware, and in an effort to help the Hispanic community further embrace sustainability, Toyota is providing them with the tools necessary to continue on the path of going green. A new program launched by Toyota will help increase environmental awareness in the Hispanic community across the United States.
With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.
“Partnering with Toyota was a natural fit because the company’s commitment to environment echoes my own personal beliefs,” said Jon Secada. “I’m excited to join the brand in encouraging the Hispanic community to continue to embrace a greener lifestyle.”
The program will feature the Toyota Prius Family of vehicles and their innovative hybrid technology. The Toyota Prius has done more to help the environment than any other car in the world. Over the past twelve years, U.S. Prius owners could have saved enough fuel to drive around the Earth an estimated 2,903,557 times1, due in part to its estimated 50 MPG rating2.
“Together with these influencers we aim to further our shared mission to increase awareness of sustainability in the Hispanic community,” said David Chung, national manager, targeted advertising and strategy for Toyota.
The initiative begins on May 28 in Miami and Los Angeles. To see the influencers in action on social media platforms, follow them on: