Toyota Thanks Customers for Making The Corolla the Best-Selling Nameplate Ever

Corolla Is World Leader in Sales with 40 Million Sold
September 05, 2013
Torrance, Calif., Sept. 5, 2013 — If you bought a Toyota Corolla last month, your new car just might be the 40 millionth Corolla ever sold. It's not about the number, but the number sums it up: Happy customers have made Corolla the best-selling automotive nameplate in history. 
 
“American’s love affair with the Corolla began in 1968 and the passion is still burning,” said Jack Hollis, Toyota vice president of Marketing. “Always the poster-child for Toyota's legendary quality, the Corolla is all-new for 2014 with expressive styling, a premium interior, and terrific driving dynamics. It's built for the way we live today and the places we go. From urban chic to family road trip, at 40 million we’re just getting started!”
 
Toyota started annual production of the Corolla in November 1966 with approximately 240,000 vehicles produced at its new Takaoka Japan factory and exports began immediately.  Today, 11 generations later, over 1.1 million Corollas are produced each year.  Every hour 125 new Corollas drive out of factories in America (Blue Springs, Miss.), Brazil, Canada, China, India, Japan, Pakistan, South Africa, Taiwan, Thailand, Turkey, Vietnam and Venezuela combined. With customers in more than 150 countries, the Corolla has earned its title as “The World’s Car.”

Legacy of Leading Safety Features

The Corolla was originally designed to meet the changing needs of Japanese commuters in the mid-1960s.  When the first Corolla rolled off the line, many automakers offered basic safety features as optional. The Corolla was among the first car lines to include rear back-up lights as a standard feature. 
 
And Toyota’s history of evolving the Corolla to meet customers’ needs remains alive today. The base L Model of the new Corolla comes standard with LED headlights, Bluetooth, eight airbags and Toyota’s Star Safety System™. For those families who are looking for better fuel efficiency, Toyota recently announced upcoming production of a Corolla hybrid.  Toyota’s commitment to adding new standard features to the affordably-priced Corolla over time has helped ensure that families around the world continue to choose it more than any other nameplate.
 
Hollis continued, “As we celebrate this 40 millionth milestone, we are grateful to all those who have owned and loved their Corollas for the past 47 years and proud o fthe generations of Corolla Chief Engineers for their enduring vision.”
 
For a complete Corolla history, please visit:
http://www.toyota-global.com/showroom/vehicle_heritage/corolla/
 


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2013 Toyota - 40 Millionth Corolla Sold 001
2013 Toyota – 40 Millionth Corolla Sold 002
2013 Toyota – 40 Millionth Corolla Sold 003
2013 Toyota - 40 Millionth Corolla Sold 001

2013 Toyota - 40 Millionth Corolla Sold 001

From the first to the eleventh-generation Corolla, Toyota has been producing more than just cars. It has also produced happy customers, more than 40 million worldwide.
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2013 Toyota – 40 Millionth Corolla Sold 002

2013 Toyota – 40 Millionth Corolla Sold 002

The first four-door sedan Corolla – 1989 model year – rolls through final inspection at the New United Motors Manufacturing Inc. (NUMMI) plant in September 1988.
2013 Toyota – 40 Millionth Corolla Sold 003

2013 Toyota – 40 Millionth Corolla Sold 003

In 1996, San Francisco Region General Manager Jim Lentz (left) shakes hands with NUMMI President and CEO Iwao Itoh over the 1 millionth Corolla to come off production lines at the plant. Lentz is now Toyota’s chief executive officer of North America Region. 
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