Scion Adds New Tools to its Simple Purchase Experience

TORRANCE, Calif., (Oct. 8, 2013) – Simple and straightforward car buying is stepping into the spotlight. Scion today launched a national ad campaign and dedicated section on Scion.com to highlight its Scion Pure Process, a stress-free car buying experience at a transparent price.

The new online content creates an interactive and engaging destination with features to:
Watch custom videos explaining buy vs. lease options, how to qualify for financing and more
The Pure Process digital experience at www.Scion.com/PureProcess builds on Scion’s core values of efficiency and transparency when purchasing a car.

“With Scion Pure Process, we are fitting into the fast-paced lives of our young customers, many of whom are first-time car buyers that appreciate an informative online environment featuring easy-to-use research tools and a simple way to apply for credit,” said Scion Vice President Doug Murtha. “The takeaway should be: Buying a Scion is easy. The new website will help more people discover Scion and confidently enter the dealership purchase experience.”

 The 30-second spot and website enhancements support three simple steps to buy a Scion:

The main cornerstone of Pure Process is Scion’s Pure Price.  Pure Price means that the dealer’s advertised price is the price a consumer pays. No haggle. No hassle. The idea applies to the vehicle, parts, accessories, finance rates and insurance products so no negotiating is required. Pure Process is a stress-free car buying experience, the foundation of Scion’s core values since it first started.   

Experience the Scion Pure Process campaign now at www.scion.com/pureprocess and watch the new 30-second spot by visiting http://www.youtube.com/watch?v=lmVQrHsZWSs.



NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
Media Contacts:
Scion Public Relations
Craig Taguchi
310.468.3282
craig_taguchi@scion.com