10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event

• Owners earned theme park entry with donation to U.S. Marine Corps Reserve Toys for Tots
• Event featured live concert, driving demonstration from veteran drifter Ken Gushi

October 18, 2012
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.

Park entry was free for the first 10,000 people who arrived in a Scion, wore a seatbelt and donated a toy worth at least $10 to the U.S. Marine Corps Reserve Toys for Tots campaign. A total of 50 Marines from Naval Weapons Station Seal Beach (Calif.) were on-site to accept the donations.

“Each year we appreciate the generosity of Scion and its owner community to include Toys for Tots in this event,” said Marine Gunnery Sgt. Willie McClendon. “The 25,000 toys donated this year means more children will smile a little brighter during the holiday season.”

Hours before the park opened for Halloween events, Scion owners gathered in the parking lot for aftermarket exhibits, food trucks, carnival games, music performances and hot lap driving demonstrations from Scion’s veteran drifter Ken Gushi.

“Scion Night is an opportunity to bring our customers together and say ‘thank you’ for the energy and enthusiasm they bring to this brand,” said Amit Chandarana, Los Angeles region Scion and e-commerce manager. “By also partnering with Toys for Tots, we leverage the incredible generosity of our owners and give back to our children in our communities.”

The parking lot was packed with more than 2,500 Scion vehicles with guests coming as far as Arizona and representing at least six Scion car clubs from the Southern California area.

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About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.


Media Contacts
Marissa Borjon
GolinHarris for Scion
(213) 438-8831
mborjon@golinharris.com


For more photos and participant feedback on the event, visit:

·        Blog: www.scion.com/blog

·        Twitter: #ScionNightKSF


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toys knotts frs scion customers donate
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2012 Scion Fans Donate to Toys for Tots at Knotts 001
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2012 Scion Fans Donate to Toys for Tots at Knotts 001

2012 Scion Fans Donate to Toys for Tots at Knotts 001

Marines from Naval Weapons Station Seal Beach (Calif.) gather toys donated at the ninth annual Scion Night at Knott’s Scary Farm.
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2012 Scion Fans Donate to Toys for Tots at Knotts 002

2012 Scion Fans Donate to Toys for Tots at Knotts 002

Scion owners and fans gather at the Scion Night at Knott’s Scary Farm tailgate party before heading into the Southern California theme park.
2012 Scion Fans Donate to Toys for Tots at Knotts 003

2012 Scion Fans Donate to Toys for Tots at Knotts 003

Scion Night at Knott’s Scary Farm features a ‘Halloween walk’ comprised of black and orange FR-S vehicle.
2012 Scion Fans Donate to Toys for Tots at Knotts 004

2012 Scion Fans Donate to Toys for Tots at Knotts 004

Fans had the chance to test drive a Scion FR-S at the ninth annual Scion Night at Knott’s Scary Farm.
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