TORRANCE, Calif. (April 23, 2014) – Did you shave your head in celebration of St. Patrick’s Day? Some folks at Lexus and select dealers did to help St. Baldrick’s Foundation
, a volunteer-driven charity dedicated to raising money for childhood cancer research
Lexus and select Lexus dealers raised more than $28,000 for St. Baldrick’s by going bald for children’s cancer awareness and research. In addition, Lexus will donate $25,000 to St. Baldrick’s to help fund the best research to find cures for all childhood cancers.
To celebrate St. Patrick’s Day and the all-new Lexus IS, a performance sedan with an adventurous personality, Lexus partnered with the St. Baldrick’s Foundation
, to create the Lexus Bold IS
contest. This unique social media-driven challenge sought courageous people willing to shave their heads for a worthy cause—and the chance to win $2,500. The contest helped raise awareness about children’s cancer.
The contest encouraged brave participants to get bold and go bald at a local St. Baldrick’s event
, or on their own, and create a 15-second Instagram video stating what bold act they will perform if they won the $2,500 prize.
The posted videos communicated emotional, compelling, encouraging and sincere stories. The videos were judged on creativity, compelling story and “likes.” Ten winners receiving $2,500 each are:
- Jeff B. – Carlsbad, Calif.
- Jeremy C. – Chicago
- Kristine D. – Northridge, Calif.
- Karin H. – Culver City, Calif.
- Tania J. – Columbia, Mont.
- Frank L. – Wantagh, N.Y.
- Dennis L. – Seattle
- Brittani P. – Pickerington, Ohio
- Daniel S. – Philadelphia
- Heidi T. - Chicago
More than half of the winners noted in their video that they will donate their prize money to the St. Baldrick’s Foundation.
For those who liked their hair too much to part ways, Lexus selected one lucky voter who registered on the LexusBoldIS site. The winner selected at random for the $1,000 prize is Peggy K. of Lake Villa, Ill.
The bold videos are available for viewing in the public gallery at www.LexusBoldIS.com
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.