The All-New Lexus RC Set to Launch 'In the Red'

  • Upcoming RC Coupe Available in Striking New Red Paint Color
  • The Head-Turning Hue is Achieved Using a Combination of a Silver and Red Base
  • RC Coupe Set to Launch in 2014
December 23, 2013
TORRANCE, Calif. – Dec. 23, 2013 – Not even Rudolph’s nose can compare to the striking red paint on the all-new RC Coupe. A more dynamic red exterior paint color is made brighter and with more contrast thanks to an entirely new painting process, using a two-color base of both silver and red.  The shiny and bright RC coupe is set to launch in 2014.

The luminous red paint is achieved through a meticulous paint process using four base coats of paint which are then baked twice. Layers of colored and clear coating are used to control some of the color’s reflections and establish a balance between the brightness and depth – two elements that traditionally work against each other.
 
  • For the red exterior, the factory starts with a base coat of silver and then applies a clear coat.
  • Then, the clear coat is covered by a translucent red coat, which is then topped with another clear coat.
  • The four coats of paint are baked twice to set the color.

As a result, light hitting the paint reflects off the red layer and also off the silver layer below, which adds depth and a metallic highlight to the red coloration.  Prior to this new, two-color base process, the factory used base coats with the same color tone (red and red).

The all-new RC Coupe was unveiled at the 2013 Tokyo Motor Show and will be on display at the Lexus space at the 2014 North American International Auto Show in Detroit. 
 

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Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.
Media Contacts
Bill Kwong                              
310-468-3764                           
bill_kwong@lexus.com             

Note to Editors: Lexus product information and images are available online via our news media web sitehttp://LexusNewsroom.com.

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