News Releases

Lexus to Feature All-New LC 500, LC 500 Hybrid at New York Auto Show

Lexus to Feature All-New LC 500, LC 500 Hybrid at New York Auto Show

March 22, 2016
The all-new Lexus LC 500 and its hybrid counterpart will be featured among 21 Lexus models at the 2016 New York International Auto Show, running March 25 to April 3 at the Jacob K. Javits Convention Center in Manhattan.... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
 ... more

Rock On! Toyota Rolls with Marathon Series for 2016

Rock On! Toyota Rolls with Marathon Series for 2016

March 20, 2016
DALLAS, March 20, 2016 – Toyota and CGI are taking to the track – and stage – again, but the real winners will be the 600,000 athletes that participate in a Rock ‘n’ Roll Marathon Series event in 2016.
 
On the heels of last year’s wildly successful partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the series, have renewed their partnership for 2016. The result? Toyota is again the official vehicle of the marathon series and title sponsor of the Toyota Rock ‘n’ Roll Concert Series. The concert series, a highlight of the race experience, features headliner performances at finish line festivals across the United States.... more

RAV4 Ready to Take on 100 Acre Wood Rally

RAV4 Ready to Take on 100 Acre Wood Rally

March 18, 2016
Torrance, Calif., March 18, 2016 -- Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.... more

The City of Plano, in Partnership with Toyota, American Park Network and Time Warner Cable, Announces Free Public Wi-Fi at City Parks

The City of Plano, in Partnership with Toyota, American Park Network and Time Warner Cable, Announces Free Public Wi-Fi at City Parks

March 17, 2016
PLANO, Texas (March 17, 2016) – The City of Plano is pleased to announce a creative public/private partnership to bring Wi-Fi to all major City of Plano parks and recreation facilities. The program is made possible through the generous support of Toyota, Time Warner Cable and American Park Network. Time Warner Cable is extending its Wi-Fi network to the City’s recreations centers and High Point Park, while Toyota is working with American Park Network to provide additional hotspots in areas outside of the Time Warner Cable coverage area.... more

Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Toyota Suppliers Recognized for Superior Performance At Annual Event

Toyota Suppliers Recognized for Superior Performance At Annual Event

March 16, 2016
ERLANGER, Ky. (March 16, 2016)  – Toyota suppliers FUEL TOTAL SYSTEMS CORPORATION of Lebanon, KY; OTICS, USA, Inc. of Morristown, TN; Somic America, Inc. of Brewer, ME; Sumitomo Electric Wiring Systems, Inc. of Bowling Green, KY; and Taiho Manufacturing of Tennessee LLC of Gordonsville, TN; received the company’s highest supplier recognition, the Superior Award for Quality during its Annual Supplier Business Meeting Tuesday, March 15, at the Northern Kentucky Convention Center in Covington.  One supplier, NORTH AMERICAN LIGHTING, MÉXICO-SAN LUIS POTOSÍ, SLC, received the Superior Award for Launch Performance.... more

Toyota Hosts Second Annual North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

Toyota Hosts Second Annual North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

March 16, 2016
Frisco, Texas (March 16, 2016) -- Toyota today hosted its second annual supplier diversity event in North Texas at the Embassy Suite Dallas Frisco Convention Center & Spa.  “Power of Exchange 2016” offered local Minority Business Enterprises (MBEs) and Women Business Enterprises (WBEs) a valuable forum to network and connect with Toyota’s Tier I suppliers, and provided access to Toyota’s sales, marketing, and professional services.... more

Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

March 16, 2016
TORRANCE, Calif. (March 16, 2016) -- Scion is not going away quietly. With a final Kei Miura-inspired tC Release Series 10.0, a display of some of its most impressive project cars, and cool swag, the Scion by Toyota booth is sure to be a flurry of activity at the New York International Auto Show, March 25 – April 3, 2016.
 ... more

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

March 15, 2016
The city that never sleeps is about to get a wake-up call. 

Toyota is rolling out the next mechanical marvel in the Prius lineup at 9:10 a.m. EDT, Wednesday, March 23. Put limits in the rearview and check out the reveal at https://livestream.com/Toyota/NY2016.... more

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

March 14, 2016
TORRANCE, Calif., March 14, 2016 -- Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show.  The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed (8AT automatic transmission).... more

U.S. Winners of Toyota Dream Car Art Contest Announced

U.S. Winners of Toyota Dream Car Art Contest Announced

March 09, 2016
TORRANCE, Calif., March 9, 2016 – In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.... more

Toyota Research Institute Expands Autonomous Vehicle Development Team

Toyota Research Institute Expands Autonomous Vehicle Development Team

March 09, 2016
Cambridge, Mass., March 9, 2016 -- Toyota Research Institute (TRI) and Jaybridge Robotics announced today that the Jaybridge Robotics software engineering team has joined TRI.   
 ... more

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

March 08, 2016
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel. ... more

Rally RAV4 Wins Sandblast Rally

Rally RAV4 Wins Sandblast Rally

March 08, 2016
Torrance, Calif., March 8, 2016—This past weekend at the Sandblast Rally in Cheraw, South Carolina, Ryan Millen and his Toyota RAV4 SE took home the top step on the podium in the 2WD Class.... more

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

March 07, 2016
San Jose, Calif. (March 7, 2016) – Mobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company’s commitment to enrich lives by advancing the freedom of mobility for all.
 
The device will help fill the gaps left by canes, dogs and basic GPS devices by providing users with more information about their surroundings. Worn around their shoulders, it will help users better navigate indoor spaces, such as office buildings and shopping malls, by helping them identify everyday features, including restrooms, escalators, stairs and doors.... more

Rally RAV4 Launches into NASA Rally Sport Season Opener

Rally RAV4 Launches into NASA Rally Sport Season Opener

March 04, 2016
Torrance, Calif., March 4, 2016 -- Race season beginnings can be nerve wracking, but driver Ryan Millen and his Toyota RAV4 SE are preparing to take on Sandblast Rally in Cheraw, South Carolina this coming Saturday.... more

Lexus MY16 MSRP Pricing Chart

Lexus MY16 MSRP Pricing Chart

March 04, 2016

The Man Behind Ergoman

The Man Behind Ergoman

March 03, 2016
TMMAL had an ergonomics problem. Bernard Berry had a talent for drawing. Put them together and Berry’s cast of comic book heroes are taking a big bite out of bad posture.
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Toyota Expands Takata Airbag Safety Recall

Toyota Expands Takata Airbag Safety Recall

March 02, 2016
TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators.  This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure.... more

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

[CORRECTION] Toyota Motor Sales Reports 4.1 Percent February Increase

March 01, 2016
TORRANCE, Calif. (March 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 187,954 vehicles, an increase of 4.1 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 4.1 percent on a daily selling rate (DSR) basis.... more

[Correction] February 2016 Sales Chart

[Correction] February 2016 Sales Chart

March 01, 2016

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

March 01, 2016
Geneva, March 1, 2016 -- Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

For details, click here.... more

Toyota Compact Truck/ Tacoma 4x2 Chronology

February 29, 2016
The chronology of Toyota's Compact Truck/ Tacoma 4x2 ... more

GS F Chronology and Awards

February 29, 2016

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