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Toyota’s Hot Debut Blasts Chicago Chill

Toyota’s Hot Debut Blasts Chicago Chill

February 09, 2016
It’s not quite grilling season, but Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.
2016 Lexus NX Receives U.S. News Best Cars for the Money Award

2016 Lexus NX Receives U.S. News Best Cars for the Money Award

February 09, 2016
Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016

Events

Toyota Press Conference @ Chicago Auto Show

Toyota is heating up the Windy City with a world premiere Thursday, Feb. 11.

Latest News

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

February 05, 2016
Toyota’s global net income increased 9.2 percent during the nine-month period (April – December 2015) of the 2016 fiscal year.
 ... more

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
 ... more

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

February 08, 2016
CHICAGO, Feb. 8, 2016 – Live music will once again entertain Chicago Auto Show visitors at the Lexus exhibit as “Lexus Verses and Flow” returns to McCormick Place. This live version of the award-winning television series features amazing live R&B musical performances by several emerging artists.... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
 ... more

Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

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2016 Toyota Prius - 'The Longest Chase' - #GoPriusGo

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2016 NAIAS - Lexus LC 500 Reveal 011
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001
2016 NAIAS - Lexus LC 500 Reveal 011

2016 NAIAS - Lexus LC 500 Reveal 011

Toyota Motor Corporation President and Lexus Chief Branding Officer Akio Toyoda unveils the all-new Lexus LC 500 luxury sports car at the North American International Auto Show in Detroit, Jan . 11, 2016. Photo: Joe Wilssens
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2016 NAIAS - Lexus LC 500 Reveal 003

2016 NAIAS - Lexus LC 500 Reveal 003

Toyota Motor Corporation President and Lexus Chief Branding Officer Akio Toyoda unveils the all-new Lexus LC 500 luxury sports car at the North American International Auto Show in Detroit, Jan . 11, 2016. Photo: Joe Wilssens
2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001

Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama discusses research and collaboration efforts with Kymeta during the North American International Auto Show in Detroit, Jan. 12, 2016. Photo: Joe Wilssens

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