The post 2019 Toyota Mirai Brings “Real Power” appeared first on Toyota USA Newsroom.
]]>The 2019 Toyota Mirai’s new marketing campaign, “Real Power”, illustrates the power of hydrogen fuel cell technology to change the world. The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn’t just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.
“Mirai means ‘future’ in Japanese and that’s where this technology will take us,” said Ed Laukes, group vice president, marketing, Toyota Motor North America. “The new marketing campaign shows how Mirai gives drivers the power to move the world forward with the touch of a button.”
The geo-targeted campaign features :15 and :30-second digital broadcast spots directed by Academy Award Winner Angus Wall. Said Wall, “The potential of what Mirai and fuel cell technology can bring to the world really set the tone for how we thought about the campaign. We want viewers to take away a sense of optimism and possibility from the spots.”
Media Placements
The new Mirai marketing campaign follows the vehicle’s innovative lead with a media approach that utilizes precise audience and location-based targeting, applying zip code, behavioral and contextual targeting tactics.
High reach, data-driven partners such as Amazon, WIRED and Hearst Digital Media will build awareness and consideration in the Los Angeles and San Francisco markets. While Asian-American in-language portals such as Sina Weibo, India.com and Apple Daily aim to increase purchase intent specifically among the Asian-American customer. A targeted, full-funnel approach for social channels will align relevant Mirai creative to geo-targeted audiences.
Print and out-of-home content includes billboard as well as electric vehicle (EV) charging station placement. The EV station placement informs drivers that the Mirai is a viable, zero-emission vehicle that boasts a range of more than 300 miles and fuels in about 5 minutes vs. longer charging times for pure battery electric vehicles.
The campaign will run through December 31st in Los Angeles and San Francisco markets, where Mirai is currently available for sale or lease.
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]]>The post Toyota Tundra Pie Pro Makes its Own Pizza at SEMA 2018 appeared first on Toyota USA Newsroom.
]]>PLANO, Texas, Oct. 30, 2018 —
Appearing at Toyota’s 2018 Specialty Equipment Market Association (SEMA) Show display, the one-of-a-kind, Zero-emission Tundra PIE Pro is a mobile pizza factory that takes the party wherever it goes.
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]]>The post Servco Completes Oahu’s First Publicly Accessible Hydrogen Station appeared first on Toyota USA Newsroom.
]]>“Our hydrogen station will help show Hawaii residents how FCVs can make a real impact on our sustainability goals,” said Mark Fukunaga, chairman and CEO of Servco. “FCVs offer zero carbon emissions and zero compromise on refueling time and driving range. They are complementary to hybrid, plug-in hybrid, and battery electric vehicles, and give customers another option to reduce their carbon footprint. We are committed to the future of mobility in Hawaii, and we believe in the potential for FCVs in our state.”
The hydrogen station is located at Servco’s flagship Toyota dealership in Mapunapuna, and was fully funded by Servco. It is able to produce up to 20 kg of hydrogen daily, and can store approximately 100 kg of hydrogen on-site – enough for up to 12 full vehicle fill-ups.
With the station’s high-pressure dispenser, a hydrogen fill-up takes approximately 5 minutes, which is comparable to refueling a car with gas. To fill up, the driver connects the dispenser to the car’s receptacle and engages the nozzle lock to form a sealed connection with the vehicle. The station and vehicle’s onboard computers perform a system check and then begin the flow of hydrogen gas. When the tank is full, the dispenser stops, and the driver unlocks the nozzle and places it back on the pump.
“The refueling process is as intuitive as learning to fuel a gasoline vehicle for the first time, and as fast,” added Fukunaga. “It’s a sustainable mobility option that doesn’t require a change in lifestyle.”
Servco is plans to release the Mirai at the end of July. The Toyota Mirai will be offered for lease only, which will including servicing and hydrogen fuel, after a down payment. The Toyota Mirai has an EPA estimated range of 312 miles on a full tank of hydrogen, with a combined city/highway fuel economy rating of 66 mpge, making the Mirai the most fuel-efficient hydrogen FCV rated by the EPA, and one with the longest range.
Servco brought the first Mirai production vehicles to Hawaii in 2016. Hawaii is the second state in the U.S. to sell the Mirai, after California.
A limited number of Mirai vehicles are currently available. Hawaii residents who are interested in leasing a Toyota Mirai can find more information at toyotamirai.com. Leases will be available on a first-come basis.
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]]>The post Hydrogen is Going the Distance: Toyota Surpasses 3,000 Mirai Hydrogen Fuel Cell Vehicle Sales in California appeared first on Toyota USA Newsroom.
]]>“Toyota remains at the forefront of developing and deploying hydrogen fuel cell technology, and we believe strongly in its potential to help realize a more sustainable and zero-emissions society,” said Bob Carter, Executive Vice President, Toyota Motor North America, Inc. “From our success in launching the Mirai to our work in building the world’s first megawatt-scale carbonate fuel cell power generation plant, Toyota is proud to bring to market new uses for this versatile technology.”
The Toyota Mirai, a four-door, mid-size sedan, is a zero-emission hydrogen vehicle with an EPA estimated driving range rating of 312 miles and 67 mpge city/highway/combined. Its performance fully competes with traditional internal combustion engines – but uses no gasoline. With a refueling time of approximately five minutes, the Mirai creates electricity using hydrogen, oxygen and a fuel cell, and emits nothing but water vapor in the process.
Toyota continues its work to build a hydrogen society and remains committed to supporting the development of a hydrogen refueling network.Thirty-one retail hydrogen stations are now open for business in California, with an additional twelve stations projected to open in California in 2018. Toyota continues to partner with FirstElement Fuels and Shell to support the creation of a broad network of hydrogen infrastructure in California. Toyota is also collaborating with Air Liquide, a producer of industrial gases, to set up a network of 12 hydrogen fueling stations stretching from New York to Boston, with the first station expected to launch in Boston later this year.
In addition, Toyota is building a new Tri-Gen facility at the Port of Long Beach that will use bio-waste sourced from California’s agricultural industry to generate water, electricity and hydrogen. The hydrogen will fuel all Toyota fuel cell vehicles moving through the Port, including new deliveries of the Mirai sedan and Toyota’s Heavy Duty hydrogen fuel cell class 8 truck, known as Project Portal. Looking ahead, Toyota has also established a range of partnerships with both private and public entities as well as academic institutions to further accelerate its vision of a hydrogen based future.
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]]>The post Toyota Recognized as a Top 10 Company Changing the World by Fortune Magazine appeared first on Toyota USA Newsroom.
]]>“Toyota is proud to be recognized by Fortune, once again, as an agent of change,” said Jim Lentz, Toyota Motor North America chief executive officer. “As one of the world’s largest automakers, Toyota is in the unique position to shape the future of mobility. The Mirai hydrogen fuel cell vehicle is leading the way toward positive change and a more sustainable tomorrow.”
Fortune in partnership with FSG, a nonprofit social-impact consulting firm, the Shared Value Initiative, a global platform for organizations seeking business solutions to social challenges, and Professor Michael E. Porter of Harvard Business School, evaluate and rank the companies by three factors: measurable social impact, business results and degree of innovation. The final 50 Change the World honorees were then selected by the editors of Fortune based on the magazine’s own reporting and analysis.
This marks the second time in three years that Toyota has been recognized by Fortune’s Change the World list. Toyota earned the number three spot on the inaugural Change the World list in 2015 for its success with hybrid vehicles. According to the Shared Value Initiative, companies that made in a previous year are “rarely considered for a second year in a row.”
The full Fortune Change the World list is available now on Fortune’s website at http://fortune.com/change-the-world and on newsstands September 11.
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]]>The post Advertising That’s More Than ‘Hot Air’ [Updated] appeared first on Toyota USA Newsroom.
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]]>The post Toyota Announces 2017 Mirai Pricing appeared first on Toyota USA Newsroom.
]]>TORRANCE, Calif. (Sept. 20, 2016) – Toyota Mirai drivers – COME ON DOWN!! While drivers may not see the trailblazing Toyota Mirai fuel cell vehicle in a game show showcase anytime soon, they can see every day value in new model year pricing. Toyota Mirai 2017 model year offers competitive, flexible pricing options and the opportunity to be a part of automotive history.
The Mirai hydrogen fuel cell electric vehicle combines hydrogen and oxygen to make electricity onboard, while emitting nothing but water vapor. It is a zero emission vehicle with an EPA estimated driving range of 312 miles, and refuels in around five minutes.
MY17 MSRP remains $57,500 plus an $865 destination fee. Mirai customers also may qualify for an $8,000 federal tax credit and $5,000 potential California rebate along with access to the coveted California HOV carpool lane.
To recognize our Mirai drivers leading the way, qualified customers will be eligible for the Mirai trailblazer support program. The trailblazer program enhances the purchase and ownership experience with the following choices:
*Excludes official fees, taxes and dealer charges. See participating Authorized Mirai Toyota Dealer for details.
The new model year brings with it a new color option – Atmospheric Blue – to complement the existing Celestial Black, Elemental Silver and Nautical Blue Mirai color choices.
The Mirai comprehensive, ownership experience remains unchanged for MY17, boasting a range of world class services, including:
California customers can request a Mirai by visiting www.toyota.com/mirai. Production of the Mirai is limited and vehicles will be placed with select, eligible customers. After placing a request, potential Mirai drivers are contacted directly by a Toyota representative to discuss ownership and next steps.
Mirai customers take delivery from one of the eight authorized California dealers of their choosing. In Southern California, Longo Toyota, Toyota of Orange, Toyota of Santa Monica or Tustin Toyota will take care of Mirai trailblazers. Customers in Northern California will visit Roseville Toyota, San Francisco Toyota, Stevens Creek Toyota or Toyota Sunnyvale.
[1] Complimentary fuel for 3 years or $15,000 maximum, whichever comes first. Fuel program starts after receipt and activation of fuel card; fuel card is nontransferable. Fueling must be done at approved stations that meet SAE fueling interface protocols.
[2] The seven complimentary days per year will expire after each year and any unused days will not carry over.
[3] ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for two years, regardless of mileage. Valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
[4] Covers normal factory scheduled maintenance and is valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
[5] Does not include parts and fluids.
[6] Trip reimbursement covers interruptions that require the Toyota dealership to keep such vehicle overnight and such Covered Vehicle is at the time of such disablement more than fifty (50) miles from the residence of the owner of the Covered Vehicle. See an Authorized Mirai Fuel Cell dealer for details and exclusions.
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]]>Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
The post Fueling the Future appeared first on Toyota USA Newsroom.
]]>Today’s classroom is evolving. The next generation of innovators crave hands-on learning experiences and working alongside professionals who share their passion. Toyota embraces this collaborative spirit and an ongoing commitment to STEM education. That’s why Toyota is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties.
The Hydrogen Horizon Automotive Challenge is a semester-long, afterschool program focused on alternative fuels and climate change. During the unique, hands-on program, teams of high school students have the opportunity to build their own fuel cell remote control vehicles and learn first-hand about the future of fuel cell technology. The program kicks off today with a teacher training event at Toyota’s offices in Torrance, California and will cross the finish line when student teams race their fuel cells vehicles in March 2017.
“The Hydrogen Horizon Automotive Challenge provides an opportunity to introduce the next generation of innovators to fuel cell technology,” said Doug Coleman, Toyota national vehicle marketing manager. “We hope this challenge encourages students to join Toyota in the effort to create a more eco-conscious and sustainable future.”
The customized, interactive STEM curriculum is rooted in the design principles of the Toyota Mirai, including exploring challenges and solutions Mirai engineers experienced during vehicle development, with a focus on renewable energy technology. In addition to support from Toyota fuel cell engineers, the students will be coached by trailblazing Mirai owners and work with members of a Toyota NASCAR Pit Crew for their final race.
Participating schools include 10 each from Los Angeles and Orange Counties. Several schools contain largely multicultural – Hispanic, African-American or Asian-American – student bodies. The participation of these schools reaffirms Toyota’s commitment to supporting innovators from all communities and backgrounds. Participating schools are in development, with the following confirmed:
Los Angeles:
Orange County:
Horizon Educational is dedicated to providing fun and meaningful learning experiences through adapting innovative technologies into classrooms while maintaining robust academic standards. Passionate about sustainability, Horizon puts the learning experience in the context of how to solve the big challenges of the 21st century.
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]]>The post MIT Technology Review Names Toyota Among World’s 50 Smartest Companies appeared first on Toyota USA Newsroom.
]]>“We’re very grateful to be recognized by MIT, one of the finest educational institutions in the world,” said Jim Lentz, chief executive officer of Toyota Motor North America. “Toyota’s scientists are committed to innovation and leading the way to a future of mobility that is cleaner, safer, and provides freedom of mobility for all. In the spirit of kaizen, Toyota is committed to improving every day in the service of our customers and society.”
MIT Technology Review recognized Toyota for the launch of the Toyota Research Institute, which “will study the future of mobility, artificial intelligence, and robotics.” The magazine also highlighted Toyota’s release of the Mirai, one of the world’s first mass-market hydrogen fuel vehicles, and Toyota’s efforts to develop “a network of accessible and reliable hydrogen fuel stations” to support the Mirai and other potential future hydrogen vehicles.The Mirai has a range of over 300 miles and emits only water vapor.
MIT Technology Review, a global media company backed by the Massachusetts Institute of Technology, is recognized nationally for its coverage of science, business and technology. To make the list, editors “pick the 50 companies that best combine innovative technology with an effective business model.”
The full list of ’50 Smartest Companies’ can be viewed on MIT Technology Review’s website at https://www.technologyreview.com/lists/companies/2016 and will be available on newsstands worldwide July 5.
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]]>The post Toyota Mirai Wins 2016 World Green Car appeared first on Toyota USA Newsroom.
]]>“Just as Prius changed the world nearly 20 years ago, the hydrogen-powered Mirai is ready to make history,” said Bill Fay, group vice president and general manager, Toyota Division. “With a range of over 300 miles per tank, a refueling time of under five minutes, and emissions that consist only of water vapor, Mirai is leading the world forward toward a more sustainable future.”
The Mirai was chosen from an initial entry list of eight new vehicles from all over the world. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle's environmental responsibility, were all taken into consideration.
Toyota is no stranger to the World Car Awards program – now in its 12th year. The Toyota Prius (2010) has previously earned “Top Three in the World” status for both the World Green Car and the overall World Car of the Year categories. In addition, the Toyota GT86 was a “Top Three in the World” finalist for World Car of the Year in 2013; the Toyota iQ in 2009 for the same category; and the Toyota Harrier Hybrid in 2006 for World Green Car.
Vehicles in all award categories are selected and voted on by an international jury panel comprised of 73 top-level automotive journalists from 23 countries around the world.
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]]>The post Toyota Is Tops for Hispanic Consumers appeared first on Toyota USA Newsroom.
]]>Jack Hollis, group vice president of Marketing, Toyota Motor Sales, U.S.A., Inc., accepted the awards on behalf of the company at the 2015 Los Angeles Auto Show on Wednesday. Ricardo Rodriguez-Long, the jury director for the 6th annual awards, presented Hollis with these honors.
“Hispanic consumers represent a critically important market for Toyota, and we dedicate a great deal of time to understanding how we can design and market our vehicles to meet their needs,” said Hollis. “We’re thrilled to receive these awards today, and thank the jurors for recognizing two vehicles that we’re extremely proud to bring to customers.”
The jury for the 6th annual Hispanic Motor Press Awards® was made up of 15 Hispanic journalists who frequently cover the automotive industry. The vehicles are assessed for how well they match the needs of the Hispanic consumer, with a vetting process than includes test drives, market availability and affordability. They also factored in the design, comfort, safety, performance, functionality, accessory content, driver satisfaction, consumer final cost and overall value.
“After closely reviewing more than 100 vehicles this year, Toyota rose to the top among our jury panel for its commitment to innovation with the Mirai. This is a car that leads the industry towards the future. The new Tacoma raises the bar in the segment with superior mechanics and interior design,” said Rodriguez-Long. “Not only are these two vehicles best in class, they also offer great value to the Hispanic consumer, which represents a growing market for new vehicle sales.”
The Toyota Mirai is a mid-size sedan that uses no gasoline and emits nothing but water vapor. The innovative fuel cell vehicle is powered by hydrogen. The Mirai offers an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined, and an EPA-estimated driving range of 312 miles on a single fill of hydrogen.
Toyota celebrated the official on-sale date of the Mirai hydrogen fuel cell vehicle on Oct. 21, with more than 2,000 consumers already raising their hands to purchase this all-new vehicle. Trailblazing customers across California have already started to receive their vehicles from the eight authorized Toyota California dealers.
The Toyota Tacoma, America’s best-selling mid-size pickup for 10 years running, was redesigned for 2016, taking into account ruggedness, design and performance in horsepower and fuel efficiency. The truck boasts a new powertrain and off-road technology. It also has premium interior features such as wireless charging and a GoPro® camera mount.
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]]>The post Toyota Mirai Draws on Time-Traveling Inspiration for SEMA Show appeared first on Toyota USA Newsroom.
]]>The post Toyota Mirai Draws on Time-Traveling Inspiration for SEMA Show appeared first on Toyota USA Newsroom.
]]>The post First Toyota Mirai Owners Get a Jump on the Future appeared first on Toyota USA Newsroom.
]]>Today marked the official on-sale date of the Mirai, the same date that was “the future” in the storied Universal franchise. More than 2,000 people so far have requested to buy a Mirai in California, where it is first available. The party celebrated those trailblazers with food, décor and conversation inspired by the “Back to the Future” vision of 2015. New owners representing each of the dealership locations in Southern and Northern California received ceremonial keys. They will be behind the wheel soon.
“A piece of the future is now a reality with the Toyota Mirai,” Lloyd said. “Compared to some other technologies predicted in the film, like rehydrated pizza or self-tying shoes, this technology has the real potential to change the world.”
“Back to the Future” films will be in theaters on October 21 only and also available in a new Blu-Ray and DVD box set. While drivers can’t exactly throw soda cans and banana peels into the Mirai fuel tank and expect to cruise the roads of California, organic waste can decompose and produce biogas at landfills. This gas can be purified into and converted into hydrogen for fuel. The only emission from the Mirai’s tailpipe is water.
At the Mirai premiere event, attendees got to put this technology in context with a discussion led by CNET Editor-at-Large Brian Cooley with participants Nerdist CEO and host of @midnight Chris Hardwick, Jackie Birdsall, Mirai engineer, and Edward Eyth, the creative designer responsible for many of the “Back to the Future II” concepts. Celebrity chef Richard Blais set the tone with a custom cocktail inspired by the future.
“This moment celebrated the intersection between the U.S. arrival of the Mirai and the 30th anniversary of an iconic film,” said Bill Fay, Toyota division group vice president and general manager. “We were thrilled to mark the occasion with a video featuring the film’s original stars Michael J. Fox and Christopher Lloyd, reminding our first Mirai owners that they will be driving a future we could only dream of 30 years ago.”
Also on-hand at the event were two exclusive “Back to the Future”-inspired vehicles. The first re-imagined Doc Brown’s time machine as a customized Mirai, complete with gullwing doors and a heads-up display of the time-traveling destination. The second was a re-creation of Marty McFly’s dream truck using the all-new 2016 Toyota Tacoma that went on sale in September. The tricked out truck is a fan-favorite in the “Back to the Future” trilogy and a natural movie connection for Toyota. Fans in Los Angeles, New York and Dallas today can see that truck in major tourist destinations.
Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5, while the “Back to the Future” Tacoma elements drew on the expertise of Saatchi & Saatchi Los Angeles.
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]]>The post Toyota Takes You ‘Back to the Future’ appeared first on Toyota USA Newsroom.
]]>In 1985, Universal Pictures’ Back to the Future introduced the world to a time-traveling vehicle and what the future may hold. Thirty years later, Toyota has partnered with the beloved films to celebrate the intersection between the U.S. arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie. Today’s video is just the beginning – fans will have to stay tuned to see how the story unfolds.
“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Michael J. Fox said. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”
Toyota’s vision for the future is driven by the Mirai’s hydrogen fuel cell technology, which hits the streets of California on October 21. As Toyota’s ongoing “Fueled by Everything” digital campaign has demonstrated, hydrogen fuel has the potential to be produced from renewable energy sources like solar, wind and biogas. The vehicle’s only tailpipe emission is water.
“This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long,” said Bill Fay, Toyota division group vice president and general manager. “There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”
While the Mirai represents Toyota’s vision of the future, the automaker couldn’t resist having a bit of fun with the Back to the Future past. Marty McFly’s dream truck was a tricked out Toyota truck true fans will recognize. Listen closely in tomorrow’s video installment for a clue where a Toyota Tacoma re-creation of that famous 4X4 will be headed when the future arrives on October 21. (Hint, there’s more than one place.)
“While there are a lot of brands and activations that are celebrating the Back to the Future milestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies,” said Bob Gale, Back to the Future co-creator and producer. “When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction – and who can resist Marty’s retro Toyota truck?”
Toyota’s Back to the Future partnership will crescendo on Oct. 20 as the clock nears midnight toward the futuristic milestone. With a party ready for the fourth dimension, digital activations and physical displays, Toyota will welcome the future to California with the Mirai on-sale launch.
Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5, while the Back to the Future Tacoma elements drew on Saatchi & Saatchi Los Angeles expertise. To stay on top of all of Toyota Back to the Future activities, visit www.toyota.com/outatime.
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]]>The post Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference appeared first on Toyota USA Newsroom.
]]>The post Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference appeared first on Toyota USA Newsroom.
]]>The post Mirai, el Nuevo Vehículo de Toyota con Pila de Combustible de Hidrógeno, Lleva el Futuro de la Movilidad a la Conferencia Excellence in Journalism 2015 en Orlando, Florida appeared first on Toyota USA Newsroom.
]]>El Mirai contará con la exclusividad de ser la única exhibición automovilística interactiva que se expondrá un lugar prominente del gran atrio interior principal del Orlando World Center Marriott. Los asistentes a la conferencia y huéspedes del hotel tendrán la oportunidad de aprender, de manos de un experto especializado, acerca del sistema de propulsión y otros componentes que hacen de este vehículo un verdadero y único avance científico en el mundo automotriz. El Mirai se puede abastecer con hidrógeno en menos de cinco minutos y puede cubrir más de 300 millas por tanque. Tiene una eficiencia equivalente en combustible de 67 millas por galón, y su única emisión es vapor de agua. El Toyota Mirai incluso tiene la capacidad de suministrar energía a una casa pequeña hasta por una semana en caso de una emergencia.
Toyota también patrocinará el “Hall of Fame Luncheon” (el almuerzo del Salón de la Fama de la NAHJ) en el que la asociación reconocerá al aclamado periodista de Telemundo y MSNBC, José Díaz-Balart, con el Presidential Award of Visibility (Premio Presidencial a la Visibilidad de la NAHJ) por su compromiso al periodismo, a la búsqueda de la verdad y la representación verídica y exacta de los latinos durante la cobertura de noticias.
“Como seguidores de la Asociación Nacional de Periodistas Hispanos durante mucho tiempo, nos complace compartir con este estupendo grupo la última tendencia en innovaciones automovilísticas, a la vez que ayudamos a facilitar el diálogo sobre cómo los latinos están aumentando sus más que necesitadas voces al panorama periodístico en este país”, afirmó Patricia Salas Pineda, vicepresidenta de grupo del Grupo de Estrategia de Negocio Hispano de Toyota. “Como la marca número uno en ventas de automóviles dentro del mercado hispano por más de 10 años, mantenemos una relación muy estrecha con la comunidad latina y con la NAHJ. Nos complace formar parte de las conversaciones sobre ideas de diversidad y puntos de vista en la información periodística”.
“Estamos muy contentos de contar con Toyota como un socio a largo plazo y poder llevar adelante nuestra misión de avanzar y reconocer los logros de los hispanos en la industria de la información”, comentó Mekahlo Medina, presidente nacional de la NAHJ.
El EIJ15 será un foro que reunirá tanto a comunicadores novatos como a veteranos y cronistas, permitiéndoles explorar y dar forma al complejo entorno mediático de hoy en día, aprender acerca de nuevos productos y servicios, y conectarse con oportunidades para poder avanzar en sus carreras profesionales. Para más información sobre EIJ15, visite http://excellenceinjournalism.org/. Siga la conversación con #VayamosJuntos, @ToyotaLatino y #EIJ15.
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]]>The post Toyota Mirai Sips a Summer Classic in ‘Fueled by Lemonade’ appeared first on Toyota USA Newsroom.
]]>The resulting video is “Fueled by Lemonade,” the third online video in Toyota’s multi-part “Fueled by Everything” series aimed at educating about the potential of hydrogen fuel. The campaign leads up to the arrival of the 2016 Toyota Mirai in select California dealerships in October.
Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5. To see the video and information about Toyota’s commitment to fuel cell technology, visit www.toyota.com/mirai/fueledbyeverything.html
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