News Releases

Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

March 23, 2015
DALLAS (MARCH 23, 2015) – Ahead of 15,000 runners hitting the pavement at the Humana Rock n’ Roll Dallas Half Marathon on Sunday, March 22, Toyota and Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, announced a sponsorship agreement, making Toyota the official vehicle of the Rock ‘n’ Roll Marathon and Concert Series through March 2016. The sponsorship will stretch beyond the deep roots Toyota has planted in Texas to expand to all 22 Rock ‘n’ Roll Marathon events in the U.S.... more

Attention Global Street Musicians: We’re Forming a Band

Attention Global Street Musicians: We’re Forming a Band

March 18, 2015
TOKYO, March 18, 2015 -- Around the world, some of the most vibrant musical performances take place on street corners. To celebrate some of the world’s best buskers, Toyota Motor Corporation is launching a global street music initiative called "Feeling the Street" (www.feelingthestreet.com).... more

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

Toyota Celebra Una Decada Como La Marca #1 En El Mercado Hispano

March 18, 2015
TORRANCE, CALIF. (17 de marzo de 2015) – Los clientes leales de Toyota en Los Ángeles estaban eufóricos cuando el fabricante de autos más grande en el mundo patrocinó un show privado especial con el artista ganador del premio Grammy, Ricky Martin, quien cantó sus grandes éxitos, así como música de su nuevo álbum, A Quien Quiera Escuchar.... more

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

Toyota Celebrates Milestone as No. 1 Automotive Brand in Hispanic Market for 10 Years

March 18, 2015
TORRANCE, Calif. (March 18, 2015) – Loyal Latino Toyota owners in Los Angeles were ecstatic when the world’s largest automaker sponsored a special private show with Grammy Award-winning artist Ricky Martin, who performed his greatest hits and music from his new album, A Quien Quiera Escuchar.... more

Toyota Donates “50 FOR 50”

Toyota Donates “50 FOR 50”

March 16, 2015
MONTGOMERY, Ala., March 16, 2015 – In 1965, thousands marched from Selma to Montgomery, Alabama on a journey for justice.  All across the South, college students participated in the 54-mile walk. As the country recently celebrated the 50th anniversary of the historic event, Toyota this week donated $50,000 to four Alabama historically black colleges and universities (HBCUs) who played an essential role in the quest for civil rights and equality.... more

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

The 'Swagger Wagon' Struts Its Stuff as 2015 Sienna Wins Family Car of Texas

March 16, 2015
FT. WORTH, TEXAS (March 16, 2015) – The 2015 Toyota Sienna “Swagger Wagon” showed its moves with its refreshed styling and added safety, convenience and multimedia features, earning it both Family Car of Texas and Minivan of Texas at the Texas Automotive Writers Association’s (TAWA) annual Auto Roundup event.... more

Toyota Becomes IOC TOP Partner

Toyota Becomes IOC TOP Partner

March 13, 2015
Tokyo, Japan, March 13, 2015 -- Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program.

The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.... more

Changing the Course: High School History Teacher Honored for Engaging Families in Children’s Education

Changing the Course: High School History Teacher Honored for Engaging Families in Children’s Education

March 12, 2015
When high school teacher Kristen Whitaker arrived at work March 11, she knew there was a school assembly. But it was really just a ruse, set up to surprise her as the 2015 Toyota Family Teacher of the Year.
 
The National Center for Families Learning (NCFL) and Toyota recognized Whitaker for her efforts in engaging students’ families in their children’s education. She receives a $20,000 grant to fund a family summer camp program she created for low-income minority students and their families.... more

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

Toyota Recalls Certain Camry, Highlander, RAV4 and RAV4 EV Vehicles

March 11, 2015
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct  safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.... more

Building Ever Better Cars…and Careers

Building Ever Better Cars…and Careers

March 09, 2015
ERLANGER, KY, March 9, 2015 – Just in time for Women’s History Month, the National Association of Manufacturers has honored three Toyota engineers for significant achievements.

Toyota Auto Body California Production Manager Rhonda Gilyard and Toyota Engineering and Manufacturing North America’s General Manager Susann Kazunas have been named 2015 STEP Ahead Award honorees by the National Association of Manufacturers. In addition, Toyota Technical Center Engineer Jacquelyn Birdsall is recognized as an "Emerging Leader." They will be honored on March 26, 2015, at the Washington, D.C. Hyatt Regency Hotel.... more

Bumper to Bumper...Toyota Indiana Keeps 'Em Comin'

Bumper to Bumper...Toyota Indiana Keeps 'Em Comin'

March 06, 2015
PRINCETON, Ind. – Toyota Indiana and its 4,700 team members hit a new high today.
 
Today, a Blizzard Pearl Highlander Hybrid drove off the final assembly line and team members realized their accomplishment - 4 million vehicles produced. ... more

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

Toyota Recalls Certain Model Year 2012 - 2015 Yaris Vehicles in Puerto Rico

March 05, 2015
TORRANCE, Calif., March 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 16,600 Model Year 2012-2015 Yaris hatchbacks produced for sale in Puerto Rico.  ... more

Knowing Your History Is Power

Knowing Your History Is Power

March 05, 2015
WASHINGTON, D.C., March 5, 2015 – African-American novelist, playwright and poet James Baldwin once said, “people are trapped in history and history is trapped in them.” The Congressional Black Caucus Foundation (CBCF) wants to ensure that African American history is protected for generations to come.... more

Toyota Announces Executive Changes in North America, Diversifies Global Leadership Team with New Appointments

Toyota Announces Executive Changes in North America, Diversifies Global Leadership Team with New Appointments

March 04, 2015
Plano, Texas, March 4, 2015 Toyota today announced executive changes across its North American operations, effective as of April 1.... more

February 2015 Sales Conference Notes

February 2015 Sales Conference Notes

March 03, 2015
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Group Vice President and General Manager Jeff Bracken review February 2015 sales.  ... more

February 2015 Sales Chart

February 2015 Sales Chart

March 03, 2015

Toyota Motor Sales Posts 13.3 Percent Increase in February

Toyota Motor Sales Posts 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis.  With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis. ... more

Toyota Motor Sales Reports 13.3 Percent Increase in February

Toyota Motor Sales Reports 13.3 Percent Increase in February

March 03, 2015
TORRANCE, Calif. (March 3, 2015) – Toyota, Scion and Lexus today reported total February 2015 sales results of 180,467 units, an increase of 13.3 percent from February 2014 on a volume basis.... more

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

Toyota y Scion Se Hacen Presentes en Hispanicize 2015

February 27, 2015
MIAMI (27 de febrero de 2015) — Toyota y Scion estarán presentes en Hispanicize 2015, con la empresa haciendo su regreso como patrocinador oficial de la industria automotriz y del transporte durante la conferencia anual, la cual se celebrará del 16 al 20 de marzo en Miami. Este será el segundo año consecutivo en Hispanicize para el líder mundial en fabricación de automóviles, cuya enérgica presencia de marca en la conferencia de 2014 se destacó con exhibiciones de vehículos, sorteos de iPads, concursos en medios sociales, experiencias y pruebas de manejo.... more

Toyota Motor Sales’ Lexus Brand Achieves Grand Slam as Most Dependable Brand Four Consecutive Years

Toyota Motor Sales’ Lexus Brand Achieves Grand Slam as Most Dependable Brand Four Consecutive Years

February 25, 2015
TORRANCE, Calif., Feb. 25, 2015 – Game, set, and match.  The Lexus brand captured a grand slam by ranking highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS).  Toyota Motor Sales totaled seven vehicle segment awards.  The study measures the number of owner-reported problems of 2012 model year vehicles in their third-year of ownership. ... more

Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo

Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo

February 24, 2015
Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system.... more

U.S. Winners of Toyota Dream Car Art Contest Announced

U.S. Winners of Toyota Dream Car Art Contest Announced

February 24, 2015
TORRANCE, Calif. (February 24, 2015) – Toyota announces the 2015 U.S. Winners of the annual Toyota Dream Car Art Contest presented globally. The nine U.S. Winners will receive an iPad Mini and an award certificate. Their artwork now advances to represent the U.S. as the nation’s World Contest Semi-Finalists to compete among entrants from over 80 countries. In August 2015, the top 30 young artists selected worldwide will win an all-expenses-paid trip to Toyota City, Japan, and participate in the World Contest awards ceremony, which includes a tour of a Toyota manufacturing plant.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


 ... more

Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

February 19, 2015
TORRANCE, Calif., Feb. 19, 2015 - - The votes are in and the people have spoken!  Three popular Toyota models, Camry mid-size sedan, Highlander mid-size crossover and Sienna van, have made the list of “15 Best Family Cars” by KBB.com.... more

The Grades Are In: Toyota Tops Motor Vehicles Category in Fortune Study

The Grades Are In: Toyota Tops Motor Vehicles Category in Fortune Study

February 19, 2015
Plano, Texas (Feb. 19, 2015) – Toyota went to the head of the class today, taking the top spot in the motor vehicles sector of Fortune magazine’s list of the World’s Most Admired Companies. The automaker also scored well in a larger pool of peers, No. 24 overall.... more

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