News Releases

World Premiere of Lexus UX Concept

World Premiere of Lexus UX Concept

September 29, 2016
PARIS (September 29, 2016) – Showcasing Lexus’ vision for a compact SUV of the future, the UX Concept will make its world debut at the 2016 Paris Motor Show. Designed by ED2, Lexus' design center in the South of France, the UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.... more

CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving

CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving

September 26, 2016
Plano, TX (September 26, 2016) – Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through February 23, 2017 at www.TeenDrive365inschool.com. ... more

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

September 23, 2016
Toyota City, Japan, Sept. 23, 2016 -- Toyota Motor Corporation (TMC) announces that it has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.... more

Lexus UX Concept  Introduces Immersive 3-D Driving Experience

Lexus UX Concept Introduces Immersive 3-D Driving Experience

September 22, 2016
PARIS (September 22, 2016) – The Lexus UX Concept will make its world debut at the 2016 Paris Motor Show, showcasing Lexus’ vision for a compact SUV of the future. This vehicle represents a new step in the company's design journey and a redefinition of the driving experience.... more

New Washington Museum Celebrates African American History and Culture

New Washington Museum Celebrates African American History and Culture

September 21, 2016
Washington, D.C. -- Sept. 21, 2016 – The charge began with black veterans of the Civil War. Decades later, civil rights activists assumed the mantle. Now, thanks to the new National Museum of African American History and Culture (NMAAHC), we will have a better understanding of how the African American experience has helped shape us all.... more

Powered by Passion: Toyota West Virginia Celebrates 20 Years

Powered by Passion: Toyota West Virginia Celebrates 20 Years

September 21, 2016
BUFFALO, W.Va. (September 21, 2016) – When Tim Bennett completed his 8-year service in the U.S. Army, there was only one place he wanted to raise his family: back home in West Virginia.

At the time, Bennett was training in Louisiana, a thousand miles from the Mountain State where he grew up. The distance, however, couldn’t keep news of a new opportunity near his hometown from making its way to the bayou. It was 1997 and Toyota was hiring for its newest American manufacturing plant, a $400 million facility with capacity to produce 300,000 four-cylinder engines annually.... more

National Public Lands Day: Let’s Help Elk…and Their Ilk

National Public Lands Day: Let’s Help Elk…and Their Ilk

September 20, 2016
Ever enjoy a picnic at the park? Trek down a hiking trail? Raft a local river? If so, now might be the time to give a little back. National Public Lands Day (NPLD) is Sept 24, and Toyota encourages all of its team members, dealers and customers to offer a little nurture to nature.
 ... more

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

September 15, 2016
Torrance, Calif. Sept. 15, 2016 – On the NASCAR Sprint Cup circuit, Carl Edwards is known as an aggressive and very successful driver. He’s also an accomplished pilot, flying his own plane to and from races. This coming Sunday, fans can watch him take a lap as an actor too. Edwards makes a cameo appearance in a new Toyota commercial that will debut Sunday during NBC Sports Network’s live national broadcast of the Teenage Mutant Ninja Turtles 400 from Chicagoland Raceway in Joliet, Ill. The race kicks off this year’s NASCAR Chase for the Sprint Cup championship.... more

2016 Lexus RX a Winner in Inaugural ’Ward’s 10 Best User Experiences’ List

2016 Lexus RX a Winner in Inaugural ’Ward’s 10 Best User Experiences’ List

September 15, 2016
DETROIT, September 15, 2016 – WardsAuto today announced that the all-new, fourth-generation 2016 Lexus RX has been named to its first-ever “Ward’s 10 Best User Experiences” list. Twenty eight vehicles were evaluated by the publication’s trusted and experienced editors on their routine daily commutes, with points awarded for easy smartphone integration, user-friendly and intuitive controls, advanced intelligent driver assistance technology, and the usage of appealing interior materials as part of the overall user experience.... more

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

Buckle Up for Life Announces Top Tips for Car Seat Safety and Expands to 11 New Markets

September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you’re a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That’s why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children’s, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.... more

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

Toyota and Open Source Robotics Foundation to Partner on Robotics and Automated Vehicle Research

September 15, 2016
PALO ALTO, Calif., Sept. 15, 2016 – Toyota Research Institute (TRI) today announced that it will join forces with the Open Source Robotics Foundation (OSRF) and its newly-formed for profit subsidiary Open Source Robotics Corporation (OSRC) to expand the development of both open source and proprietary tools for Toyota’s fast-growing robotics and automated vehicle research initiatives. This move to significantly expand TRI’s research and engineering capabilities reflects Toyota’s ongoing evolution beyond the boundaries of the conventional automotive industry to become a broad-based mobility technology company.... more

Toyota Ramps Up Truck Production

Toyota Ramps Up Truck Production

September 14, 2016
PLANO, Texas (Sept. 14, 2016) – Toyota announced it will increase Tacoma’s production by more than 60,000 trucks annually at its Baja California, Mexico facility in 2018.  The increased volume will add approximately 400 jobs and inject about $150 million in new investment.  Since November 2011, Toyota has announced expansions to its North American operations, resulting in over 7,000 new jobs and a total of about $3.7 billion in additional investments.... more

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.... more

Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

Toyota Disrupts TechCrunch with Technology Trifecta ‘The Impossible Quest’

September 12, 2016
SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most technologically advanced hybrid vehicle in Toyota’s lineup.... more

The Truck Whisperer

The Truck Whisperer

September 06, 2016
At the Toyota Technical Center in York Township, Mich., Mike Sweers serves as the chief engineer for both the Tundra and Tacoma.  Take a ride to Southeastern Michigan to find out a little more about the life of a chief engineer and what goes into making Toyota trucks the toughest on the road. ... more

August 2016 Sales Chart

August 2016 Sales Chart

September 01, 2016

Toyota Motor Sales Reports August 2016 Sales

Toyota Motor Sales Reports August 2016 Sales

September 01, 2016
TORRANCE, Calif. (September 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2016 sales of 213,125 units, a decrease of 5 percent from August 2015 on a volume basis. With the same amount of selling days in August 2016 compared to August 2015, sales were down 5 percent on a daily selling rate (DSR) basis.  ... more

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
 ... more

Rally RAV4 Wins Ojibwe Forests Rally

Rally RAV4 Wins Ojibwe Forests Rally

August 30, 2016
Torrance, Calif., August 30, 2016 — Following nearly three hours of intense racing, Ryan Millen and his Toyota RAV4 earned a first place finish at the Ojibwe Forests Rally. The stellar performance not only put the Rally RAV4 in a points tie with Cameron Steely in the 2WD Class, but it is the first time the team finished on the podium overall, regardless of vehicle class, nudging out more powerful, highly modified competitors. The finish by Millen and co-pilot Christina Fate also sets up a winner-take-all season finale at the next Rally America National Championship round.... more

#iMfast: ENGINEERING FLAT OUT

#iMfast: ENGINEERING FLAT OUT

August 30, 2016
Detroit Lakes, Minn. (August 30, 2016) –  Engineers from Toyota’s North American R&D headquarters in Michigan took to the Minnesota wilderness last weekend in a nearly-stock Corolla iM and they left having earned their first-ever podium finish. ... more

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

Toyota Motor Sales Opens New Lexus Parts Distribution Center in Atlanta

August 26, 2016
Atlanta, August 26, 2016 – Toyota Motor Sales, U.S.A., Inc. (TMS) announced that it has officially opened a new parts distribution center (PDC) in Lithia Springs, Georgia. The new Atlanta PDC will employ up to 30 employees in 107,000 square feet of space. Stocking approximately 43,000 Lexus parts, the facility will serve 27 Lexus dealers in the Southeast, primarily in Atlanta, as well as a five state area that includes Georgia, North Carolina, South Carolina, Alabama, and Tennessee.... more

The Nature of It All

The Nature of It All

August 25, 2016
YELLOWSTONE NATIONAL PARK (Aug. 25, 2016) –  Online gaming or using social media apps - kids often live in virtual environments.  But kids in Yellowstone National Park will soon have a new living environment to explore, with help from Toyota. ... more

Let's Roam Places

Let's Roam Places

August 18, 2016
What does Toyota have in common with the National Parks?... more

Toyota Financial Services Offers Payment Relief to Customers Affected by Louisiana Flooding

Toyota Financial Services Offers Payment Relief to Customers Affected by Louisiana Flooding

August 16, 2016
TORRANCE, Calif., August 16, 2016 – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the flooding in Louisiana. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the FEMA designated Louisiana disaster areas. ... more

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