Auto Shows/Events

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.... more

2016 Scion iM Product Information

2016 Scion iM Product Information

March 31, 2015

Five Doors, a Hatch and Room for Adventure:

Five Doors, a Hatch and Room for Adventure:

March 31, 2015
NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.... more

Sports Sedan that Shouts Success

Sports Sedan that Shouts Success

March 31, 2015
NEW YORK – March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.... more

2015 NADA/J.D. Power Automotive Forum - Mark Templin

2015 NADA/J.D. Power Automotive Forum - Mark Templin

March 31, 2015
Lexus International Executive Vice President Mark Templin speaks at the 2015 NADA/J.D. Power Automotive Forum in New York on March 31, 2015.... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
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Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

March 23, 2015
DALLAS (MARCH 23, 2015) – Ahead of 15,000 runners hitting the pavement at the Humana Rock n’ Roll Dallas Half Marathon on Sunday, March 22, Toyota and Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, announced a sponsorship agreement, making Toyota the official vehicle of the Rock ‘n’ Roll Marathon and Concert Series through March 2016. The sponsorship will stretch beyond the deep roots Toyota has planted in Texas to expand to all 22 Rock ‘n’ Roll Marathon events in the U.S.... more

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

March 20, 2015
TORRANCE, Calif. – March. 20, 2015 – Lexus will introduce the all-new 2016 RX at the 2015 New York International Auto Show. When the RX model launched 17 years ago, it defined a new luxury segment. Since then, it has dominated mid-size luxury utility vehicle sales. The fourth generation RX will make its global debut at a press conference in the Galleria at Jacob Javits Convention Center on Wednesday, April 1 at 9:10 a.m. EDT. The press conference will also be streamed live at https://new.livestream.com/LexusInternational/NY-2015.
 
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Scion’s Double-Take at New York International Auto Show

Scion’s Double-Take at New York International Auto Show

March 18, 2015
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show.  It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.... more

Toyota and Scion 'Presente' at Hispanicize 2015

Toyota and Scion 'Presente' at Hispanicize 2015

February 26, 2015
MIAMI, Feb. 26, 2015 — Toyota and Scion will be present at Hispanicize 2015 when the company returns as the official automotive and transportation sponsor of the annual conference, March 16 to 20 in Miami.  This will be the second consecutive year at Hispanicize for the world’s leading automotive manufacturer, whose powerful brand presence at the 2014 conference was highlighted by vehicle displays, iPad giveaways, social media contests, ride-and-drive experiences and an autograph session with Toyota NASCAR drivers.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


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Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

February 19, 2015
DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.... more

Toyota Engineers Back on the Rally Circuit

Toyota Engineers Back on the Rally Circuit

February 19, 2015
YORK TOWNSHIP, Mich. (Feb. 17, 2015) – Hot on the heels of President Akio Toyoda’s announcement that the automaker will be returning to the World Rally Championship (WRC), the Toyota Technical Center Rally Team (TTCRT) is racing headlong into the 2015 season, doubling their Rally-America appearances and adding depth to their stable of drivers, crew and support team.
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Mirai Drives Toyota to Fast Company's 'Most Innovative' List

Mirai Drives Toyota to Fast Company's 'Most Innovative' List

February 09, 2015
TORRANCE, Calif. (Feb. 9, 2015) – Toyota has been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles.... more

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut

January 22, 2015
Washington, DC, Jan. 22, 2015Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
 
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.... more

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

Toyota Plows Forward in Plano, Breaks Ground on New Headquarters

January 20, 2015
PLANO, TEXAS, JAN. 20, 2015 – A V-8 engine growls, and the earth moves.

With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas. The Tundra took center stage, bulldozing the first soil on the site of Toyota’s new campus in a manner that can only be described as not your traditional groundbreaking ceremony.... more

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

Deutsche Bank's 2015 Global Auto Industry Conference - Bob Carter

January 14, 2015
TMS Senior Vice President of Automotive Operations Bob Carter speaks at Deutsche Bank's 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015.... more

Time for a Bob Talk. Check out Toyota Senior Vice President Bob Carter’s Presentation at Deutsche Bank 2015 Global Auto Industry Conference

Time for a Bob Talk. Check out Toyota Senior Vice President Bob Carter’s Presentation at Deutsche Bank 2015 Global Auto Industry Conference

January 13, 2015
Toyota Senior Vice President of Automotive Operations Bob Carter will speak at Deutsche Bank’s 2015 Global Auto Industry Conference in Detroit on Wednesday, Jan. 14, 2015. Follow the presentation via webcast beginning at 7:15 a.m. EST.
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Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

Lexus Adds to the ‘F’ Brand Stable With Addition of GS F Sedan

January 13, 2015
DETROIT (Jan. 13, 2015) – Throaty rumbles and nimble handling aren’t just for sport coupes. Meet the all-new 2016 Lexus GS F performance sedan.  It is not a standard luxury sedan or track car. The GS F rolled into the North American International Auto Show today with a growl, four doors and enough cabin space to comfortably accommodate five adults.... more

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

Toyota Opens the Door and Invites the Industry to the Hydrogen Future

January 05, 2015
LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

2014 NADA/J.D. Power Western Automotive Conference - Jim Lentz

November 18, 2014
Toyota North America CEO Jim Lentz speaks at the 2014 NADA/J.D. Power Western Automotive Conference in Los Angeles, Nov. 18, 2014.... more

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

2015 Toyota Tundra TRD Pro Wins Class at Tecate SCORE Baja 1000

November 18, 2014
TORRANCE, Calif., November 18, 2014 — The 2015 Tundra TRD Pro Desert Race Truck not only raced for over 1,200 miles to a first place finish at the 47th Tecate SCORE Baja 1000, it was also driven an additional 1,000 miles back to the start line of the race.  The Toyota team was first to the finish line in its “Full Stock” class, led by team coach and legendary Toyota off-road racer Ivan “Ironman” Stewart, and piloted by Toyota engineers and Toyota athletes. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

Toyota Mirai Fuel Cell Sedan Global Media Preview - Chris Hostetter

November 17, 2014
Chris Hostetter, Group Vice President – Strategic Planning, Toyota Motor Sales speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

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