Auto Shows/Events

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

Toyota Signs Championship Off-Road Racer BJ Baldwin to Multi-Year Sponsorship

May 07, 2016
LAS VEGAS, Nevada, May 7, 2016— Before a roaring crowd of AMA Supercross fans, Toyota announced its sponsorship of BJ Baldwin, off-road racing superstar and mastermind behind the successful #Recoil video franchise. “Ballistic” BJ, an off-roader who has won the grueling Baja 1000 twice without the assistance of a second driver, will join Toyota’s diverse roster of sponsored athletes and will field a Tundra TRD Pro Trophy Truck in the SCORE International and Best in the Desert (BITD) series.... more

Toyota Siennas Storm into One Lap of America Race

Toyota Siennas Storm into One Lap of America Race

April 25, 2016
Torrance, Calif., April 25, 2016 -- Everyone has a “bucket list,” those things we just have to do… no ifs, ands, or buts.  For automotive enthusiasts everywhere, competing in Brock Yates’ One Lap of America is squarely on that list.
 
This year, though, the competition will get a real taste of the unexpected.  It’s one thing to bring a sports car to the event; people see that coming.  But what if you could really make people do a double-take? 
 
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Rally RAV4 Prepares to Attack Next Round at Oregon Trail

Rally RAV4 Prepares to Attack Next Round at Oregon Trail

April 21, 2016
Torrance, Calif., April 21, 2016 -- A well-rested Toyota-Millen RAV4 team are preparing to take on the Oregon Trail rally in Portland, Ore. this Friday, Saturday, and Sunday.  A lengthy, grueling three-day rally awaits the durable and capable RAV4.... more

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
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2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Rock On! Toyota Rolls with Marathon Series for 2016

Rock On! Toyota Rolls with Marathon Series for 2016

March 20, 2016
DALLAS, March 20, 2016 – Toyota and CGI are taking to the track – and stage – again, but the real winners will be the 600,000 athletes that participate in a Rock ‘n’ Roll Marathon Series event in 2016.
 
On the heels of last year’s wildly successful partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the series, have renewed their partnership for 2016. The result? Toyota is again the official vehicle of the marathon series and title sponsor of the Toyota Rock ‘n’ Roll Concert Series. The concert series, a highlight of the race experience, features headliner performances at finish line festivals across the United States.... more

Denny Hamlin Captures Toyota's First Daytona 500 Victory

Denny Hamlin Captures Toyota's First Daytona 500 Victory

February 22, 2016
DAYTONA BEACH, Fla. (Feb. 22, 2016) – Camry driver Denny Hamlin won NASCAR’s biggest race – the Daytona 500 – when he finished first in Sunday’s 2016 NASCAR Sprint Cup Series (NSCS) season-opener at Daytona International Speedway. Hamlin earned his first-career Daytona 500 victory and the first for Toyota in the prestigious event which is second to only the series championship, which Camry driver Kyle Busch won in 2015.... more

Toyota Injector Rises at New Daytona

Toyota Injector Rises at New Daytona

February 18, 2016
DAYTONA BEACH, Fla. (Feb. 18, 2016) – The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
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Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

January 14, 2016
DETROIT, Jan. 14, 2016 – Following the reveal of the new Lexus LC 500 to the world media this week, the public gets its first look as visitors to the 2016 North American International Auto Show at Detroit’s Cobo Center see the alluring, expressively designed luxury coupe that defines a new era for the global luxury brand.... more

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

January 13, 2016
DETROIT, Jan. 13, 2016 -- Four years after winning the EyesOn Design best concept car award for the Lexus LF-LC 2+2 Hybrid Sport Coupe, Lexus has received high accolades for the production car, the all-new LC 500 luxury coupe.  The Lexus LC 500 was named 2016 EyesOn Design Award for Design Excellence – Production Car and EyesOn Design Award for Design Excellence – Interior Design at the 2016 North American International Auto Show (NAIAS) in Detroit on Tuesday, January 12.... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Time for Bill Talk

Time for Bill Talk

January 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay will speak at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12. Check out his presentation via webcast at 3:50 p.m. EST.... more

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

January 11, 2016
DETROIT (Jan. 11, 2016) — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.... more

Toyota Brings the Future of Mobility to CES 2016

Toyota Brings the Future of Mobility to CES 2016

January 06, 2016
Las Vegas, Jan. 6, 2016 -- Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016, giving conference-goers a window into a world where vehicles can not only take care of themselves; they also take care of you.
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2016 Consumer Electronics Show (CES) Press Conference - Bob Carter

2016 Consumer Electronics Show (CES) Press Conference - Bob Carter

January 05, 2016
Toyota Senior Vice President of Automotive Operations Bob Carter speaks a during a press conference at CES 2016 in Las Vegas, Jan. 5, 2016.
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2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

January 05, 2016
Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016.... more

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

January 05, 2016
Las Vegas, Jan. 5, 2016 -- The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.... more

Toyota to Commercialize New Telematics System Using SmartDeviceLink

Toyota to Commercialize New Telematics System Using SmartDeviceLink

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota Motor Corporation has entered into an agreement with Ford and Livio to establish an industry development and operation framework to deploy Livio’s SmartDeviceLink (SDL). Other automakers and app developers are welcome to join this collaboration. Toyota will also commercialize a telematics system using SDL.... more

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Toyota to Display New Map Generation System at CES 2016

Toyota to Display New Map Generation System at CES 2016

December 22, 2015
Toyota City, Japan, Dec. 22, 2015 -- To aid the safe implementation of automated driving, Toyota is developing a high-precision map generation system that will use data from on-board cameras and GPS devices installed in production vehicles. The new system will go on display at CES (Consumer Electronics Show) 2016 in Las Vegas, which will run from January 6 through 9.... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

December 02, 2015

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