Auto Shows/Events

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
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Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

January 14, 2016
DETROIT, Jan. 14, 2016 – Following the reveal of the new Lexus LC 500 to the world media this week, the public gets its first look as visitors to the 2016 North American International Auto Show at Detroit’s Cobo Center see the alluring, expressively designed luxury coupe that defines a new era for the global luxury brand.... more

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

January 13, 2016
DETROIT, Jan. 13, 2016 -- Four years after winning the EyesOn Design best concept car award for the Lexus LF-LC 2+2 Hybrid Sport Coupe, Lexus has received high accolades for the production car, the all-new LC 500 luxury coupe.  The Lexus LC 500 was named 2016 EyesOn Design Award for Design Excellence – Production Car and EyesOn Design Award for Design Excellence – Interior Design at the 2016 North American International Auto Show (NAIAS) in Detroit on Tuesday, January 12.... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Time for Bill Talk

Time for Bill Talk

January 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay will speak at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12. Check out his presentation via webcast at 3:50 p.m. EST.... more

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

January 11, 2016
DETROIT (Jan. 11, 2016) — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.... more

Toyota Brings the Future of Mobility to CES 2016

Toyota Brings the Future of Mobility to CES 2016

January 06, 2016
Las Vegas, Jan. 6, 2016 -- Attendees at the International Consumer Electronics Show are getting a first-hand look at the future of mobility, and it is cleaner, safer and more convenient. Toyota is showcasing a host of automated, connected and zero-emission technologies at CES 2016, giving conference-goers a window into a world where vehicles can not only take care of themselves; they also take care of you.
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2016 Consumer Electronics Show (CES) Press Conference - Bob Carter

2016 Consumer Electronics Show (CES) Press Conference - Bob Carter

January 05, 2016
Toyota Senior Vice President of Automotive Operations Bob Carter speaks a during a press conference at CES 2016 in Las Vegas, Jan. 5, 2016.
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2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

2016 Consumer Electronics Show (CES) Press Conference - Dr. Gill Pratt

January 05, 2016
Toyota Executive Technical Advisor and Chief Executive Officer of Toyota Research Institute (TRI) Dr. Gill Pratt speaks during a press conference at the Consumer Electronics Show (CES) 2016 in Las Vegas, Jan. 5, 2016.... more

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

Toyota Research Institute Announces All-Star Leadership Team for Artificial Intelligence and Robotics Research

January 05, 2016
Las Vegas, Jan. 5, 2016 -- The Toyota Research Institute (TRI) today announced the hiring of its technical leadership team, bringing together an all-star group of scientists and engineers to help drive research into artificial intelligence and robots. TRI CEO Gill Pratt introduced the technical team and initial TRI research programs in a press conference at the 2016 International Consumer Electronics Show. In addition to the technical team, TRI work will be guided by an Advisory Board of corporate, scientific and public policy leaders from around the world.... more

Toyota to Commercialize New Telematics System Using SmartDeviceLink

Toyota to Commercialize New Telematics System Using SmartDeviceLink

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota Motor Corporation has entered into an agreement with Ford and Livio to establish an industry development and operation framework to deploy Livio’s SmartDeviceLink (SDL). Other automakers and app developers are welcome to join this collaboration. Toyota will also commercialize a telematics system using SDL.... more

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Toyota to Display New Map Generation System at CES 2016

Toyota to Display New Map Generation System at CES 2016

December 22, 2015
Toyota City, Japan, Dec. 22, 2015 -- To aid the safe implementation of automated driving, Toyota is developing a high-precision map generation system that will use data from on-board cameras and GPS devices installed in production vehicles. The new system will go on display at CES (Consumer Electronics Show) 2016 in Las Vegas, which will run from January 6 through 9.... more

2016 Toyota Mirai Fuel Cell Sedan Production Information

2016 Toyota Mirai Fuel Cell Sedan Production Information

December 02, 2015

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

2015 Los Angeles Auto Show - Scion C-HR Concept Vehicle Reveal - Andrew Gilleland

November 18, 2015
Andrew Gilleland, Vice President, Scion, reveals the Scion C-HR Concept vehicle at Los Angeles Auto Show, Wednesday, Nov. 18, 2015. ... more

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show

November 18, 2015
TORRANCE, Calif., Nov. 18, 2015 – When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.”  That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.... more

My Old Kentucky Homecoming: U.S. Lexus Production Begins in the Bluegrass State

My Old Kentucky Homecoming: U.S. Lexus Production Begins in the Bluegrass State

October 19, 2015
GEORGETOWN, Ky. (Oct.  19, 2015) – Call it a homecoming. 

When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
 
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production.... more

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

Toyota to Showcase Connected Vehicles and Car Sharing at Smart Mobility City 2015

October 16, 2015
Tokyo, Japan, October 16, 2015 -- Toyota will exhibit the latest ITS technologies and initiatives for safe and comfortable mobility at Smart Mobility City 2015, an event being held alongside the Tokyo Motor Show.... more

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

Toyota to Debut Three New Concept Cars at Tokyo Motor Show

October 08, 2015
Tokyo, Japan, Oct. 8, 2015 -- Toyota will present its vision for the future of mobility at this year’s Tokyo Motor Show, where three very different concept cars will make their global debuts. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.... more

Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference

Toyota’s Hydrogen-Powered Mirai Fuel Cell Vehicle Drives the Future of Mobility at the 2015 Excellence in Journalism Conference

September 17, 2015
New York, Sept. 17, 2015 -- After a development process spanning more than 20 years, Toyota’s long-awaited hydrogen fuel cell vehicle, the Mirai, will be featured at the Excellence in Journalism (EIJ15) Conference at the Orlando World Center Marriott, Sept. 18-20, in Orlando, Fla. Top news professionals from broadcast, print and digital will have the opportunity to experience the Mirai first hand. The conference is being convened jointly by the Society of Professional Journalists (SPJ), the Radio Television Digital News Association (RTDNA), and the National Association of Hispanic Journalists (NAHJ).
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Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

July 07, 2015
LOS ÁNGELES (7 de julio de 2015) – Desde ahora y durante décadas, los habitantes y visitantes de Los Ángeles podrán descubrir el espíritu de las Olimpiadas Especiales. Como parte de la campaña de Toyota “Share the Journey” (Comparte la travesía) en los Juegos Mundiales de las Olimpiadas Especiales 2015, hoy se consagraron tres murales públicos inspirados en la motivante travesía de deportistas especiales. Los líderes de la ciudad se reunieron con ejecutivos de Toyota, artistas y seguidores de las Olimpiadas Especiales frente al mural del estadio Los Angeles Memorial Coliseum, que se pintó recientemente, para convocar la participación y celebrar la alegría y la valentía de estos atletas.... more

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

July 06, 2015
NEW YORK, July 6, 2015 – Toyota has announced the company’s return as presenting sponsor of the 86th Annual Convention of the League of United Latin American Citizens (LULAC), to be held in Salt Lake City from July 7 to 11. Toyota’s presence will be highlighted by the Teen Drive365 virtual reality simulator designed to help teens and parents become safer drivers; and child seat safety education from Buckle Up for Life/Abróchate a la Vida and Cincinnati Children’s Hospital.  Besides an interactive photo booth and displays of its vehicles, Toyota will conduct daily drawings for Apple Watches and child car seats. ... more

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