News Releases

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime

March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
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Lexus to Feature All-New LC 500, LC 500 Hybrid at New York Auto Show

Lexus to Feature All-New LC 500, LC 500 Hybrid at New York Auto Show

March 22, 2016
The all-new Lexus LC 500 and its hybrid counterpart will be featured among 21 Lexus models at the 2016 New York International Auto Show, running March 25 to April 3 at the Jacob K. Javits Convention Center in Manhattan.... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
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Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts

March 16, 2016
TORRANCE, Calif. (March 16, 2016) -- Scion is not going away quietly. With a final Kei Miura-inspired tC Release Series 10.0, a display of some of its most impressive project cars, and cool swag, the Scion by Toyota booth is sure to be a flurry of activity at the New York International Auto Show, March 25 – April 3, 2016.
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Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

Toyota Reveals Stand-Out Style, Intelligent Eco-Tech at NY Auto Show

March 15, 2016
The city that never sleeps is about to get a wake-up call. 

Toyota is rolling out the next mechanical marvel in the Prius lineup at 9:10 a.m. EDT, Wednesday, March 23. Put limits in the rearview and check out the reveal at https://livestream.com/Toyota/NY2016.... more

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

Toyota's Debut of 2017 Highlander Mid-Size SUV to Showcase Significant Performance Updates

March 14, 2016
TORRANCE, Calif., March 14, 2016 -- Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show.  The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed (8AT automatic transmission).... more

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

TOYOTA C-HR - Toyota's Fresh New Take on the Crossover

March 01, 2016
Geneva, March 1, 2016 -- Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

For details, click here.... more

World Premiere of the All-New Lexus LC 500h Features Next-Generation Lexus Multi Stage Hybrid System and an All-New Platform

World Premiere of the All-New Lexus LC 500h Features Next-Generation Lexus Multi Stage Hybrid System and an All-New Platform

February 18, 2016
GENEVA, Feb. 18, 2016 – First revealed by Akio Toyoda at the 2016 North America International Auto Show, the styling, performance and craftsmanship of the new Lexus LC 500 clearly position it as the flagship coupe of the Lexus lineup. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus’ engineering processes and design direction, and marks the beginning of a new phase for the Lexus brand.... more

Lexus at the 2016 Geneva Motor Show

Lexus at the 2016 Geneva Motor Show

February 15, 2016
GENEVA, Feb. 15, 2016 -- Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus’ next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency.... more

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

2016 Chicago Auto Show - 2017 Toyota Tacoma TRD Pro Debut

February 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay unveils the 2017 Toyota Tacoma TRD Pro at the Chicago Auto Show, Feb. 11, 2016.... more

Rally RAV4 Racing Program Poised to Win

Rally RAV4 Racing Program Poised to Win

February 11, 2016
CHICAGO (Feb. 11, 2016) — The Toyota RAV4 that Ryan Millen piloted last year to four out of five Western U.S. victories is about to take an even bigger stage.... more

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

2017 Toyota Tacoma TRD Pro - - Dirtier Than Ever!

February 11, 2016
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.... more

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

Lexus Brings “Verses and Flow” Music Performances Back to Chicago Auto Show

February 08, 2016
CHICAGO, Feb. 8, 2016 – Live music will once again entertain Chicago Auto Show visitors at the Lexus exhibit as “Lexus Verses and Flow” returns to McCormick Place. This live version of the award-winning television series features amazing live R&B musical performances by several emerging artists.... more

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
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Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

Lexus LC 500 Takes Center Stage at 2016 North American International Auto Show Exhibit

January 14, 2016
DETROIT, Jan. 14, 2016 – Following the reveal of the new Lexus LC 500 to the world media this week, the public gets its first look as visitors to the 2016 North American International Auto Show at Detroit’s Cobo Center see the alluring, expressively designed luxury coupe that defines a new era for the global luxury brand.... more

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

Lexus LC 500 Luxury Coupe Receives 2016 EyesOn Design Awards

January 13, 2016
DETROIT, Jan. 13, 2016 -- Four years after winning the EyesOn Design best concept car award for the Lexus LF-LC 2+2 Hybrid Sport Coupe, Lexus has received high accolades for the production car, the all-new LC 500 luxury coupe.  The Lexus LC 500 was named 2016 EyesOn Design Award for Design Excellence – Production Car and EyesOn Design Award for Design Excellence – Interior Design at the 2016 North American International Auto Show (NAIAS) in Detroit on Tuesday, January 12.... more

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

Deutsche Bank's 2016 Global Auto Industry Conference - Bill Fay

January 12, 2016
Toyota Division Group Vice President and General Manager Bill Fay discusses the U.S. auto market sales and outlook, Toyota’s increased focus on building customer trust and strengthening the industry’s reputation for safety and quality at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12.... more

2016 Automotive News World Congress - Jim Lentz

2016 Automotive News World Congress - Jim Lentz

January 12, 2016
Toyota North American CEO Jim Lentz speaks at the 2016 Automotive News World Congress in Detroit, Tuesday, Jan. 12, 2016. 
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama, Dr. Nathan Kundtz

January 12, 2016
Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama and Kymeta Corporation Founder/CEO Dr. Nathan Kundtz discuss research and collaboration efforts related to vehicle-based satellite communications during the North American International Auto Show in Detroit, Jan. 12, 2016.... more

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

Toyota Displays a Mirai-Based Research Vehicle with Satellite Communications Function

January 12, 2016
Detroit, Jan. 12, 2016 -- At the 2016 North American International Auto Show (NAIAS), Toyota is displaying a research vehicle based on the Mirai fuel cell vehicle which is equipped with satellite communications technology from Kymeta, a U.S.-based company that is the world’s leader in flat-panel antenna technology.
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Time for Bill Talk

Time for Bill Talk

January 11, 2016
Toyota Division Group Vice President and General Manager Bill Fay will speak at Deutsche Bank’s 2016 Global Auto Industry Conference in Detroit, Tuesday, Jan. 12. Check out his presentation via webcast at 3:50 p.m. EST.... more

2016 North American International Auto Show (NAIAS) - Lexus LC 500 Reveal, Akio Toyoda

2016 North American International Auto Show (NAIAS) - Lexus LC 500 Reveal, Akio Toyoda

January 11, 2016
Toyota Motor Corporation President and Lexus Chief Branding Officer Akio Toyoda unveiled the all-new Lexus LC 500 luxury sports car at the North American International Auto Show in Detroit, Jan . 11, 2016.... more

Lexus LC 500 Features MICHELIN® Pilot® Super Sport Tires

Lexus LC 500 Features MICHELIN® Pilot® Super Sport Tires

January 11, 2016
DETROIT, Jan. 11, 2016 -- The exciting new Lexus LC 500 luxury sports coupe wore MICHELIN® Pilot® Super Sport ZP tires at its world debut at the North American International Auto Show in Detroit today. For the first time, Michelin engineers deployed a new hybrid sidewall technology that allows the tire to maintain its run-flat capabilities and superior handling performance while also reducing the tire’s overall mass and rolling resistance.   ... more

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

Global Debut of All-New Lexus LC 500 at the 2016 NAIAS Signals Dawn of a New Era for Lexus

January 11, 2016
DETROIT (Jan. 11, 2016) — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe makes the strongest statement yet about Lexus’ future product direction.... more

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