News Releases

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

Toyota Mirai Fuel Cell Sedan Global Media Preview - Bill Fay

November 17, 2014
Bill Fay, Group Vice President, Toyota Motor Sales and General Manager, Toyota Division speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

Toyota Mirai Fuel Cell Sedan Global Media Preview - Satoshi Ogiso

November 17, 2014
Satoshi Ogiso, Managing Officer, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

Toyota Mirai Fuel Cell Sedan Global Media Preview - Takeshi Uchiyamada

November 17, 2014
Takeshi Uchiyamada, Chairman of Board, Toyota Motor Corporation speaks at the global debut of the Toyota Mirai fuel cell sedan in Newport Beach, Calif., Monday, Nov. 17, 2014. ... more

The Future Has Arrived, and It's Called Mirai

The Future Has Arrived, and It's Called Mirai

November 17, 2014
NEWPORT BEACH, Calif., (Nov. 17, 2014) – Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch. ... more

Lexus to Overpower Los Angeles with All-New RC and NX

Lexus to Overpower Los Angeles with All-New RC and NX

November 13, 2014
TORRANCE, Calif. – Nov. 13, 2014 – Enthusiasts will be in awe when they come visit the Lexus exhibit and witness the exciting and highly-anticipated RC coupes and stunning NX compact sport utility vehicles, as they make their way to the 2014 Los Angeles Auto Show.... more

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

November 12, 2014
TORRANCE, Calif., Nov. 12, 2014 – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.... more

Lexus LF-C2 Concept to Make its World Premiere at 2014 Los Angeles Auto Show

Lexus LF-C2 Concept to Make its World Premiere at 2014 Los Angeles Auto Show

November 11, 2014
TORRANCE, Calif. (Nov. 11, 2014) – On November 19, at the 2014 Los Angeles Auto Show, the Lexus LF-C2 Concept will make its global debut. This exciting new open-air concept will be revealed at a press conference scheduled for 1:40 p.m. in the brand’s display located in the South Hall of the Los Angeles Convention Center.
            
The concept will also be simultaneously revealed through a 72 hour online social media campaign that can be seen at: http://lexus-int.com/motorshow/72-hour-eclipse-reveal.html
            
The press conference will also be streamed live at http://new.livestream.com/LexusInternational... more

El Grupo de Estrategia de Negocios para Hispanos y Distribuidores de Toyota Celebran el Nuevo Camry 2015 Durante el 44 Show Internacional de Autos en Miami

El Grupo de Estrategia de Negocios para Hispanos y Distribuidores de Toyota Celebran el Nuevo Camry 2015 Durante el 44 Show Internacional de Autos en Miami

November 10, 2014
Con motivo de presentar el nuevo Camry modelo 2015 que se exhibió en el Miami Auto Show, más de 90 invitados VIP -incluyendo a muchos miembros de los medios periodísticos del sur de la Florida- se dieron cita en el famoso New World Center en Miami Beach el pasado viernes 7 de noviembre, para compartir una velada especial auspiciada por el Grupo de Estrategia de Negocios para Hispanos (HBSG, por sus siglas en inglés) de Toyota y sus socios, incluyendo a Southeast Toyota.... more

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

Toyota’s Hispanic Business Strategy Group and Partners Highlight #CamryBold During the 44th Annual International Miami Auto Show

November 10, 2014
More than 90 VIP guests, including many members of South Florida media, convened under a beautiful Miami night sky on Friday, November 7th, 2014 at the renowned New World Center in Miami Beach for a Camry "Bold"-themed Miami Auto Show event hosted by Toyota's Hispanic Business Strategy Group and its partners, including Southeast Toyota.... more

Scion Showcases SEMA Standouts

Scion Showcases SEMA Standouts

November 05, 2014
LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The online international collective digs up exciting stories surrounding car culture.... more

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

2014 SEMA: 2015 Toyota Sleeper Camry Fact Sheet

November 04, 2014

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

Toyota Surprises SEMA with 850-Horsepower Camry Dragster

November 04, 2014
TORRANCE, Calif. Nov. 4, 2014 — In drag racing terms, a “sleeper” is a car that   looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this year’s Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camry’s body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyota’s Sleeper Camry had just revealed its true intentions.... more

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

2014 SEMA: 2014 Tim Love Tundra Fact Sheet

November 03, 2014

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

Celebrity Chef Tim Love Serves Up a Delicious Tundra for SEMA

November 03, 2014
TORRANCE, Calif., Nov. 3, 2014 — At the annual Specialty Equipment Market Association (SEMA) Show, performance is normally measured in horsepower and torque. Thanks to celebrity chef Tim Love and his build team at Divine 1 Customs, this year’s SEMA can add British thermal units (BTUs) and decibels to the mix. His Tim Love Tundra incorporates an interactive tailgating experience that features a 27” grill putting out 24,000 BTUs as well as a full Rockford Fosgate audio system.... more

Lexus Car Media Guide for the 2014 SEMA Show

Lexus Car Media Guide for the 2014 SEMA Show

November 03, 2014
In its eighth year at the SEMA Show, Lexus brings the highly-anticipated and all-new 2015 RC coupe and NX crossover to the ultimate aftermarket audience. The custom builds will be on display at the Lexus display area as well as locations around the Las Vegas Convention Center.... more

2014 SEMA: 2015 Lexus RC 350 F SPORT by Gordon Ting/ Beyond Marketing Fact Sheet

2014 SEMA: 2015 Lexus RC 350 F SPORT by Gordon Ting/ Beyond Marketing Fact Sheet

November 03, 2014

2014 SEMA: 2015 Lexus RC F by Gordon Ting/ Beyond Marketing Fact Sheet

2014 SEMA: 2015 Lexus RC F by Gordon Ting/ Beyond Marketing Fact Sheet

November 03, 2014

2014 SEMA: Insta-Built 2015 Lexus RC F by VIP Auto Salon Fact Sheet

2014 SEMA: Insta-Built 2015 Lexus RC F by VIP Auto Salon Fact Sheet

November 03, 2014

2014 SEMA: 2015 Lexus NX 200t F SPORT by 360 Elite Motorworks Fact Sheet

2014 SEMA: 2015 Lexus NX 200t F SPORT by 360 Elite Motorworks Fact Sheet

November 03, 2014

2014 SEMA: Scion Tuner Challenge - Super Street FR-S  Fact Sheet

2014 SEMA: Scion Tuner Challenge - Super Street FR-S Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

October 30, 2014

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif., (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014
TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.... more

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

October 30, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota announced today that its newly introduced 2015 Toyota Camry Cup Car that will compete in the NASCAR Sprint Cup Series will be making an appearance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

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