Toyota Takes 10 Vincentric 'Best Value in America' Awards Including Best Overall Passenger Car

TORRANCE, Calif., March 1, 2011 - - Toyota led all manufacturers with 10 winners in the 7th annual Vincentric’s Best Value in America awards for the 2011 model year.  Toyota’s award total was twice as many as the runner-up brand and represented nearly one-quarter of all awards selected.

Vincentric determines its Best Value in America awards based on cost-of-ownership by measuring eight different cost factors: depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs.  

The 10 segment winners were highlighted by Toyota receiving the brand level award for the passenger car segment, in addition to its nine model-specific awards. The remaining nine model-specific segment awards captured by Toyota included:
 
Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Mich.  The company provides data, knowledge, and insight to the automotive industry by identifying and applying many aspects of automotive value.  Using Vinbase™, its comprehensive, proprietary cost-of-ownership database, Vincentric measures and analyzes the overall cost of owning and operating vehicles and its impact on the value provided to buyers.
 
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NOTE TO EDITORS:   Photos to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
 

Media Contacts:

Toyota Division Communications
Greg Thome  (310) 468-3279 or greg_thome@toyota.com
Sam Butto  (310) 468-7728 or sam_butto@toyota.com

Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com