James H. Colon
Vice President, African American Business Strategy, North America
Toyota Motor Sales, U.S.A., Inc.
Jim Colon is vice president of African American business strategy for North America.
Colon is responsible for engaging Hispanic and African American business and media communities, as well as building a network of Toyota Associates and team members across regions to optimize relationships with important external Hispanic and African American groups.
With extensive experience in sales and in the field, Colon brings a unique perspective at the grassroots level to connect the African American community with Toyota’s dealer network.
Prior to his current role, Colon was the vice president of product communications TMS, where he was responsible for creating, gathering and managing information and promotion initiatives for Toyota brand vehicles in addition to product and sales training.
Since beginning his career with Toyota in 1980, Colon has held various roles at Toyota regional offices and at TMS headquarters in Torrance, Calif., including general manager for the Portland Region, general manager for the Chicago Region and vice president of sales and dealer development for the Lexus division. Most recently, Colon served as vice president of sales for the Toyota Division where he was responsible for sales support of Toyota’s regional offices, public companies and private distributors.
Colon currently serves on the Board of Directors for the Black Star Project and The First Tee of South Los Angeles. In 2011, he was selected to serve on the Board of Directors for California State University, Los Angeles’ Friends of Engineering, Computer Science and Technology organization. Colon was also appointed to serve as a member of The United Negro College Fund Los Angeles Leadership Council. Most recently, he was appointed to the board of the Congressional Black Caucus Foundation, where he will supports its mission by contributing to developing leaders, informing policy and educating the public.
Colon received his bachelor's degree in economics and business from Manchester University in North Manchester, Ind., and in May of 2011 he received an Honorary Doctorate of Humane Letters from Martin University in Indianapolis.
In the fall of 2012, Colon agreed to serve on the Board of Trustees of his alma mater. He also serves on the Board of Trustees for Clark Atlanta University in Atlanta, Georgia.