November 4, 2008 - Las Vegas, NV - Toyota Motor Sales, USA, Inc. and Fender Musical Instruments Corporation have partnered to create the Matrix 6-String concept car with design elements created and inspired by the world-renowned Fender Custom Shop. With Matrix's appeal to independent males who are a little rebellious in nature and like to experience things first hand and Fender's rich rock-n-roll history and credibility with the youth market, this relationship was a natural pairing.
The Matrix 6-String's Austin Speed Shop-designed interior keeps in the classic style of Fender® while incorporating the modern lines and feel of the Matrix. Pearlessence Silver and Chatham Black leather by Garrett Leather adorns the front seats and doors panels. Austin Speed Shop's own Fat Lucky's Upholstery is highlighted by custom red stitching, mimicking the 1960's Von Dutch style pinstripe, embellishing the front seats in a theme that is carried throughout the vehicle. Reproduction 1960's black and silver carpet by Auto Custom Carpets further carries the classic theme to the floor of the concept while black suede covers the headliner, sun visors, and pillars. Color matched accents in vintage red pearl drum wrap add visual interest and enhance the musical ties within the interior.
The rear of the concept houses an extraordinary Panasonic audio/visual system that includes a 42 inch wide plasma screen HDTV, four amplifiers producing 875 watts, and a Fender® G-DEC® guitar amplifier. For extra flare, custom illuminated billet speaker rings with Fender grill cloth have been incorporated into the vehicle covering each of the 17 speakers. Additionally, an integrated Sony Playstation 3 allows enthusiasts to play the popular Rock Band™ music game from the back of the vehicle. Even the Rock Band guitar conveys the vintage theme with the same red pearl drum wrap treatment displayed throughout the vehicle.
The exterior of the vehicle boasts an aggressive body kit painted in House of Kolors Kandy Brandy Wine. A custom set of three-piece Klassen 22-inch wheels wrapped with Toyo Proxy performance tires, front mount intercooler and a one off stainless steel exhaust compliment the new look.
Accompanying the exterior modifications are JBT big brakes and calipers, braided stainless steel brake lines and a height adjustable coil over the suspension. Classic pinstriping paint by Dart Graphics ties the exterior to the interior of the concept.
The picce de résistance, a custom Fender Stratocaster® guitar built at the Fender Custom Shop will be played by Custom Shop Marketing Director Mike Eldred and amplified from the back of the Matrix 6-String during the show. The Fender Custom Shop® is where Eric Clapton, Billy Gibbons, John Mayer, Jeff Beck and many others go to get their instruments made. This special guitar will be displayed in a custom display case next to the Matrix 6-String during the SEMA event.
For two decades now, the Fender Custom Shop has astounded players and collectors worldwide with achievements of creativity, ingenuity and guitar artistry. From humble mid-'80s beginnings in Fender's original Southern California home, the Custom Shop has grown to become the world's preeminent maker of custom “instantly collectible” instruments; a veritable dream factory that has made Fender's finest the world's finest.
Street Image & Austin Speed Shop
Auto Custom Carpets
Fat Lucky's Upholstery
Harmonix Music Systems, Inc.
2009 TOYOTA MATRIX 6-STRING SPECIFICATIONS
Design by: Street Image & Austin Speed Shop
•Aggressive 4 Piece Body Kit with Replacement Bumpers
•Front Mount Intercooler
•Tinted Window Film
•Klassen K10.0 Wheel – Staggered Offset, Black Face with Polished Lip
Front 22" x 8.5”
Rear 22” x 8.5”
•Toyo Proxy 4 Performance Tires
•Dual Tip Stainless Steel Exhaust
•Old School Pin-Striping Paint by Dart Graphics
•Seating in Pearlessence Silver & Chatham Black Leathers by Garrett Leather
Front Seats with Fat Lucky's Designed Pinstripe Stitching
•Door Panels in Pearlessence Silver & Chatham Black Leathers by Garrett Leather
•Accent Upholstery in Black Suede
Headliner & Sun Visors
•Color Matched Accents - Vintage Red Pearl Drum Wrap
•Reproduction 1960's Black and Silver Carpet by Auto Custom Carpets
•Height Adjustable Coil over Suspension
•JBT Big Brakes
Front 15” Diameter
Rear 14” Diameter
•JBT Forged Calipers
Front 6 Piston
Rear 4 Piston
•Braided Stainless Steel Brake Lines
•Motul RBF 600 Brake Fluid
In Car Entertainment:
•Sony Playstation 3
•Rockband Video Game
•Panasonic Strada Head Unit - In-Dash Navigation with 7” Wide Screen Display and DVD Multi-Source Receiver x 1
•Panasonic I-Pod Adaptor
•Panasonic Viera Plasma – 42” Wide Screen 1080p HDTV x 1
•Panasonic 8 Channel Digital Signal Processor Amplifier x 2
•Panasonic 4 Channel Amplifier x 2
•Panasonic Titanium Tweeter x 4
•Panasonic 5cm Super Mid-High Speaker x 4
•Panasonic 17cm Super Dynamic Range Tweeter x 6
•Panasonic 10” Super Low Distortion Sub-Woofer x 3
•Fender G-Dec Guitar Processor
•Cascade APS90 Continuous Power Supply
•Custom Subwoofer Enclosure
•Custom Hatch Enclosure
•Billet Aluminum Speaker Finishing Rings with Fender Amp Cloth
•Illuminated Speaker Rings
•Reproduction 1960's Black and Silver Carpet Truck Area Upholstery by Auto Custom Carpets
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