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See. The. Light.

See. The. Light.

December 17, 2014
The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can’t wait for the dust to settle, we’ll share a little more dirt later today. 
A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS

A Track-Ready Lexus Poised to Make Global Debut at 2015 NAIAS

December 17, 2014
Toyota Lends Mobility Impairment Rehabilitation Partner Robots to Hospitals Across Japan

Toyota Lends Mobility Impairment Rehabilitation Partner Robots to Hospitals Across Japan

December 18, 2014

Latest News

Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

Watch West Coast Customs and SiriusXM Rock out the Toyota Sienna

December 12, 2014
TORRANCE, Calif. (Dec. 12, 2014) – Rock and roll wasn’t born in a day, but viewers can watch the Sienna “raise the roof” in 60 minutes of TV fun. West Coast Customs and SiriusXM transformed the family-friendly 2015 Sienna into a DJ-ready Sienna:Remix to rock the neighborhood. The episode will air Dec. 14 at 7 p.m. PST on FOX Sports 2.... more

Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

December 10, 2014
Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.... more

Toyota Takes Big Steps to Reduce Its Carbon Footprint

Toyota Takes Big Steps to Reduce Its Carbon Footprint

December 10, 2014
Toyota Motor Manufacturing Kentucky, with help from Waste Services of the Bluegrass, is converting methane from a local landfill into renewable electricity to power Toyota’s Georgetown assembly plant.
 ... more

Toyota Announces Winners of Silicon Valley App Design Competition

Toyota Announces Winners of Silicon Valley App Design Competition

December 09, 2014
San Mateo, Cala, Dec. 9, 2014 -- Toyota Motor Corporation awarded Eye in the Sky $10,000 for developing the best app for its CAN-Gateway ECU platform, which uses data from vehicle sensors. The winning app was created as part of the Onramp 2014 Challenge, a codefest held on December 6 and 7 at the San Mateo County Event Center. Eye in the Sky competed in a talent-heavy field of more than 20 teams of top-level Silicon Valley developers, with a diverse range of entrants from the IT and startup communities.... more

Looking for the Perfect Box for the Holidays?

Looking for the Perfect Box for the Holidays?

December 08, 2014
TORRANCE, Calif., Dec. 8, 2014 – It’s that time of year when everyone wants a present in a really cool box. Or, in the case of the 2015 Scion xB, the present IS a really cool box.... more

Toyota’s 360 Watch on Water

Toyota’s 360 Watch on Water

December 04, 2014
When it comes to stewardship of that most precious liquid H2O, Toyota’s approach is anything but watered down. 

 ... more

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Featured Video

Tacoma. Detroit. Dust Up.

The gloves come off when Tacoma rolls out at the 2015 North American International Auto Show. The all-new brute hits the stage at 12:50 p.m. EST, Monday Jan. 12. 
www.toyota.com/upcoming-vehicles/tacoma
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2014 Toyota North American Environmental Report - Toyota Converts Landfill Methane into Energy

Beginning in 2015, Toyota’s Kentucky plant will generate power from local landfill gas, enough for the production of 10,000 vehicles per year.

2014 Toyota North American Environmental Report - Clean Water and Improved Paint Finish

Toyota team members in Cambridge, Ontario, developed a way to capture, clean and recycle over 12 million gallons of water used to rinse vehicles during the painting process.

Featured Photos

Tacoma. Detroit. January 12. It’s on.
2014 L.A. Auto Show - Scion iM Concept 020
2014 L.A. Auto Show - Scion iM Concept 013
2014 L.A. Auto Show - Lexus LF-C2 Concept 003
2014 L.A. Auto Show - Lexus LF-C2 Concept 006
2016 Toyota Mirai Fuel Cell Sedan 003
Tacoma. Detroit. January 12. It’s on.

Tacoma. Detroit. January 12. It’s on.

Toyota’s rolling out the all-new 2016 Tacoma at the 2015 North American International Auto Show in Detroit on Jan. 12.
Download High Res.
2014 L.A. Auto Show - Scion iM Concept 020

2014 L.A. Auto Show - Scion iM Concept 020

Scion Vice President Doug Murtha stands with the Scion iM concept at the Los Angeles Auto show. He revealed the car during a press conference  Wednesday, Nov. 19, 2014.
2016 Toyota Mirai Fuel Cell Sedan 003

2016 Toyota Mirai Fuel Cell Sedan 003

Fuel Cell Vehicle (FCV), Hydrogen

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Toyota USA www.toyota.com
Toyota Global www.toyota-global.com
Toyota Global Newsroom newsroom.toyota.co.jp/
Toyota Europe Newsroom newsroom.toyota.eu
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