Featured News

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.
Five Doors, a Hatch and Room for Adventure:

Five Doors, a Hatch and Room for Adventure:

March 31, 2015
Sports Sedan that Shouts Success

Sports Sedan that Shouts Success

March 31, 2015

Events

2015 New York Auto Show - 2016 Toyota RAV4 Hybrid Reveal

The 2016 RAV4 Hybrid makes its world debut on April 2, 2015 at 12:30 p.m. EDT live from the New York International Auto Show.

Latest News

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

March 31, 2015
Doug Murtha, Group Vice President of Scion Division reveals the 2016 Scion iM hatchback and iA sedan at the 2015 New York International Auto Show on Tuesday, March 31, 2015. ... more

2015 NADA/J.D. Power Automotive Forum - Mark Templin

2015 NADA/J.D. Power Automotive Forum - Mark Templin

March 31, 2015
Lexus International Executive Vice President Mark Templin speaks at the 2015 NADA/J.D. Power Automotive Forum in New York on March 31, 2015.... more

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

Hey Mr. DJ! Toyota Manufacturing Lets the Beat Drop

March 31, 2015
NEW YORK (March 31, 2015) – The backbeat kicks in. Momentum builds. The star of the show takes center stage. It’s the opening number of one of the world’s best-selling acts, but not quite who you’d think. It’s the 2015 Toyota Corolla rolling off the production line in its own “Gifony” remix. And the DJ is you.... more

National Mayor’s Challenge for Water Conservation Launches from Dallas

National Mayor’s Challenge for Water Conservation Launches from Dallas

March 31, 2015
TORRANCE, Calif. (March 31, 2015) – Fresh water is a precious resource, something that is a vital part of daily life and sustainability. But steps must be taken now to ensure that the supply isn’t depleted at such a rapid rate. Toyota realizes this importance and, for the fourth consecutive year, is partnering with the Wyland Foundation to sponsor the National Mayor’s Challenge for Water Conservation.... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

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Featured Video

2015 Scion Momentum - 2016 Scion iM and iA Reveal

Scion Group Vice President Doug Murtha reveal the Scion iM and iA at the Scion Momentum event in New York on March 31, 2015.
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2015 Toyota Safety Sense

Introducing Toyota Safety Sense, new multi-feature integrated active safety packages anchored by automated pre-collision braking.
 

Meet Steve. The Dummy.

Introducing Steve, a world class dummy for testing pre-collision systems like Toyota Safety Sense and Lexus Safety System+.  Developed by the Toyota Collaborative Safety Research Center.
 

Featured Photos

2015 NYIAS - 2016 Scion iA 003
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2015 NYIAS - 2016 Scion iM 002
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2015 NYIAS - 2016 Scion iA 003

2015 NYIAS - 2016 Scion iA 003

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Toyota Global Newsroom newsroom.toyota.co.jp/
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