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Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.
Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

Toyota Motor Corporation (TMC) Announces April – December 2015 Financial Results

February 05, 2016
Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

February 03, 2016

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Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

Woo-Hoo! Toyota RAV4 Hybrid Joins the Excitement on ESPN Deportes' First-Time Telecast of the Super Bowl

February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes’ Spanish language telecast of Super Bowl 50.
 ... more

Scion Fact Sheet

Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.... more

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways

February 02, 2016
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
 ... more

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

Toyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City

February 03, 2016
NEW YORK, Feb. 3, 2016 -- Toyota Motor North America (TMNA) obtains the “Corporate Partnership Award” at the 2016 Latino M/WBE Awards Ceremony in New York City. Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group receives the award for the company’s outstanding efforts and initiatives in support of Hispanic enterprises.... more

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2016 Toyota Prius - 'The Longest Chase' - #GoPriusGo

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2016 NAIAS - Lexus LC 500 Reveal 011
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2016 NAIAS - Lexus LC 500 001
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2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001
2016 NAIAS - Lexus LC 500 Reveal 011

2016 NAIAS - Lexus LC 500 Reveal 011

Toyota Motor Corporation President and Lexus Chief Branding Officer Akio Toyoda unveils the all-new Lexus LC 500 luxury sports car at the North American International Auto Show in Detroit, Jan . 11, 2016. Photo: Joe Wilssens
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2016 NAIAS - Lexus LC 500 Reveal 003

2016 NAIAS - Lexus LC 500 Reveal 003

Toyota Motor Corporation President and Lexus Chief Branding Officer Akio Toyoda unveils the all-new Lexus LC 500 luxury sports car at the North American International Auto Show in Detroit, Jan . 11, 2016. Photo: Joe Wilssens
2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001

2016 NAIAS - Toyota/Kymeta Collaboration - Shigeki Tomoyama 001

Toyota Motor Corporation Senior Managing Officer Shigeki Tomoyama discusses research and collaboration efforts with Kymeta during the North American International Auto Show in Detroit, Jan. 12, 2016. Photo: Joe Wilssens

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